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Card to be issued to staff or displayed in staff areas, entitled 'Scotch beef: A few interesting points for the information of Staff'.

The card feature information which can be passed on to customers, including: connection between Sainsbury's and Scottish farmers; contact between buyers and farmes; quality of Aberdeen Angus; Aberdeen Angus as an economical cut of meat with minimum waste; cattle are 'kept "on the hoof" at all times' (free to roam).