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Video intended to help checkout staff "understand what delivering great service efficiently is and what this looks like". Presenters include retail director Ken McMeikan, customer director Gwyn Burr and branch staff. "PAUSE NOW" appears onscreen at certain places in the video, presumably to enable discussion amongst viewers.

The video is divided into the following sections:
00:15: "Delivering great service efficiently": general introduction to the video and clips of customers speaking about their expectations.
02:34: "Getting to the checkout": explains how to manage flow of customers efficiently and greet customers
04:02: "Scanning": "slide, pass and place" process, scanning fresh items such as fruit, price look up (PLU) function on the till keyboard, importance of having both checkout belts turned on.
07:12: "Packing": examples of helping customers with packing, including customers with children and express tills.
10:39: "Taking payment": prompting for Nectar card, processing payment and what to say to customers.
12:46: "Hints and tips": keeping checkout fully equipped, working properly and clean, adjusting chair or standing
13:55: "Ideal experience": reminder of what has been covered.
16:07: "Final thoughts": importance of teamwork, confidence, enjoying work.

Includes footage of: staff helping customers; store interiors; checkouts; staff and customers smiling. The footage was presumably filmed at Kempshott, Basingstoke; Banbury; Canley, Coventry; and Uxbridge stores (which are thanked at the end with a list of first names).

Duration: 17 minutes, 45 seconds. "© Cantos Communications 2005" appears onscreen at end. Includes music 'Smile' by The Supernaturals.