Television commercial (30 seconds) shown from 28 December 1997 promoting rewards available with the Sainsbury’s Reward Card loyalty card scheme including cinema and theme park tickets.
It features actor Edita Brychta shopping at New Cross Gate store and showing examples of some of the rewards available. She is shown in a science fiction film and on a rollercoaster while pushing a shopping trolley.
The commercial was partly filmed in New Cross Gate Sainsbury's store and partly at Shepperton Studios. An article about the advert is included in 'JS Journal' (staff magazine) January/February 1998.
Advertising agency: Abbott Mead Vickers BBDO. Producer: Larry Holland. Director: Andrew Gillman. Ident number (the advert's reference number, also known as a clock number): AMV/SARC421/030.
Reward Card television commercials
"Bags More" television commercial
- Ref. No: SA/BRA/5/4/2/2/6/14
- Date: 1997
- Level: File
- Extent: 1 file
- Access: Open
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