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Sainsbury Archive Logo
Includes:
copies of 'The Development of Graphics in Retail Packaging - A Case Study';
'Sainsbury's Packaging Design' by S. D. Lang;
a booklet entitled 'The Juice' giving information on Sainsbury's brand logo, the type face, colours and images used, published by the brand design team [2001];
copies of the 'Corporate Design Manual' [c. 1990s] and the 'Sainsbury's Basic Design Guide' giving examples of typeface, company logo type, signwriting details and directional signs.

Also includes:
material relating to a Stamford House foyer exhibition on 'Design for Sainsbury's label';
a list of examples of designer Leonard Beaumont's work.