Papers, images and objects relating to Sainsbury's Centenary celebrations held in 1969.
As part of the centenary, Sainsbury's produced promotional material and carried out promotional activities; held celebratory dinners for staff, veterans and others; and produced a book 'JS 100' on the company's history. A special "1869 1969" logo was produced to promote the centenary.
The SubFonds includes items relating to promotional activity for the centenary, a centenary book and related papers 'JS 100', press cuttings, correspondence, ephemera relating to centenary dinners and other events, and sound recordings.
For advertising material relating to the centenary including newspaper advertisements and television commercials see SA/MARK/ADV/1/2/2.
Press cuttings and correspondence relating to 125th anniversary celebrations
1995Abbie Boulton's archives correspondence relating to the 125th anniversary celebrations. Press cuttings and photographs detailing events and promotions marking the anniversary in individual branches...
SA/HIS/JS100/1
80th anniversary leaflet and centenary correspondence
1949-1969Includes a leaflet celebrating 80 years of Sainsbury's containing photographs of the dinner given by the firm to mark the occasion. Also includes correspondence relating to the 100 year anniversary...
SA/HIS/JS100/2
Sainsbury's centenary (1969) material
1969SA/HIS/JS100/3
Press cuttings of Sainsbury's centenary year
1969SA/HIS/JS100/4
Press cuttings of Sainsbury's centenary year
1969SA/HIS/JS100/5
Sainsbury's centenary (1969) material
1969SA/HIS/JS100/6
Sainsbury's centenary (1969) correspondence
Apr 1969Includes letters of congratulation and telegrams sent on the occasion of Sainsbury's centenary by suppliers and others. Also includes letters and telegrams of thanks from those who attended events...
SA/HIS/JS100/7
Sainsbury's centenary (1969) correspondence and other papers
1969Includes letters of congratulation and telegrams sent on the occasion of Sainsbury's centenary by suppliers and others. Also includes letters and telegrams of thanks from those who attended events...
SA/HIS/JS100/8
Sainsbury's centenary (1969) material
1969SA/HIS/JS100/9
Sainsbury's centenary (1969) books of matches
1969Folded cardboard matchbook with a glossy orange outer surface containing 20 black matchsticks with white heads. There is a Sainsbury's centenary logo on the front featuring four stylised candles and...
SA/HIS/JS100/10
'JS 100 : The Story of Sainsbury's' edited by James Boswell (book)
1969A brief illustrated history of Sainsbury's produced to mark the centenary of the company in 1969. Copies of this book were sent out to suppliers, friends of the company, veterans etc.
SA/HIS/JS100/11
'JS 100 : The Story of Sainsbury's' edited by James Boswell: 1977 reprint (book)
1977Reprint of a brief history of Sainsbury's produced to mark the centenary of the company in 1969 with a postscipt added for this 1977 edition.
SA/HIS/JS100/12
'Greetings on Sainsbury's 100th Christmas' poster
1969Large poster featuring the centenary logo repeated in orange, red and green and bearing the inscription 'Greetings on Sainsbury's 100th Christmas'.
SA/HIS/JS100/13
'It's super savings at Sainsbury's' poster (Sainsbury's centenary 1969)
1969Poster displaying reduced prices for cream crackers, grapefruit segments and creamed rice as part of Sainsbury's centenary celebrations. Features the centenary logo and bears the inscription 'It's...
SA/HIS/JS100/14
Image layout proofs for JS100 : The Story of Sainsbury's
[c. 1960s]Original and reproduction photographs and prints relating to the history of J Sainsbury plc. Each photograph is mounted on board with a paper frame indicating how the image should be cropped and...
SA/HIS/JS100/15
Commemorative bell for Sainsbury's centenary
1969Extra large steel cow bell. A decorative leather cover is attached to a handle at the top of the bell. The shaped black leather cover fits over the top and around the front and back of the bell. It...
SA/HIS/JS100/16
Artwork for centenary logo on a lorry
1969Original artwork for the livery on a lorry. The outside of the lorry features the Sainsbury's centenary logo featuring four stylised candles and the inscription, '1869 1969' and the slogan, "GOOD FOOD...
SA/HIS/JS100/17
Film and audio recordings relating to Sainsbury's Centenary
1960sSA/HIS/JS100/18
Images relating to Sainsbury's centenary
c. 1969SA/HIS/JS100/IMA
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