Marketing, sales and advertising
From the Marketing department, this subfonds includes:
Market reports;
Market research;
Papers from meetings of the Market Research Forum;
Images of marketing
From the Advertising department, this...
- Ref. No: SA/MARK
- Format: Digital and Non digital
- Date: [1894-present]
- Level: SubFonds
- Extent: 33 boxes, 29 volumes, 7 rolls, 2 outsize rolls of posters and 2 outsize posters, 10 ring binders, 1 rolled poster, 1 poster, 144 files, 12 photograph albums, 2 bundles, 4 folders, 5 barker cards, 2 leaflets, 1 document, 660 items
- Access: Open
Series comprises market reports and research. See SA/PR/3 [update reference, home economists] for customer feedback reports.
Series comprises papers from meetings of the Market Research Forum.
Internal communications used within the company departments and divisions responsible for marketing, sales and advertising.
This subsubfonds includes material from Sainsbury's Advertising department. Early advertising was in the press or in store (through point of sale,...
From the Marketing department, this subfonds includes:
Market reports;
Market research;
Papers from meetings of the Market Research Forum;
Images of marketing
From the Advertising department, this subfonds includes:
Advertising material for national campaigns and special campaigns (i.e. Royal occasions, national events);
Point of sale advertising material, which would be displayed in shops;
Promotional gifts, give-aways and offers;
Promotional material given to customers in store (including product and range leaflets, recipe cards, price lists and customer advice and information leaflets);
Advertising administration
Advertising design material
War time advertising
Images of advertising
Formats of advertisements include print, press, television, radio, large format (i.e. posters, billboards) and digital.
Note that advertising for Homebase, Shaw's or Savacentre will be found under SGB, SHAW or SHBS respectively. Advertising for stores can be found under specific stores, e.g. advertising for Croydon is under SA/BR/22/C/Croydon in the Croydon file.
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