SA/ART Artwork (10)
SA/AWA Awards (197)
SA/BL Blackfriars (former head office) (399)
SA/BR Branch files (918)
SA/BRA Branch and estates material (58252)
SA/CAR Cartoons (8)
SA/CO Corporate material (681)
SA/CPUB Customer magazines (324)
SA/CR Corporate Responsibility (726)
SA/DEP Depots and distribution network (564)
SA/DES Design (571)
SA/EMP Employees (2253)
SA/EXT External events and issues (16)
SA/FAM Sainsbury family (1388)
SA/FIN Finance (430)
SA/HIS History of Sainsbury's (186)
SA/HIST Historical corporate information (31)
SA/HOL Holborn Business Centre (head office) (4)
SA/IMA Images of Sainsbury's (3459)
SA/LE Legal (41)
SA/MARK Marketing, sales and advertising (11467)
- SA/MARK/1 Market reports and research (45)
SA/PKC Packaging and products (11015)
SA/PR Public relations (5274)
SA/PUB Publications (1130)
SA/REG Regions (12)
SA/RET Retailing (115)
SA/SC Staff communications (980)
SA/SUB Subsidiary and associate companies (1301)
SA/WAR World Wars (49)
SA/WHO Wholesale (12)

Reports and statistics from market research surveys

Ref. No: SA/MARK/1/10
Date: 1986-1990
Level: File
Extent: 1 box
Access: Open

Market research Marketing

Contains reports and statistics from market research surveys on advertising e.g. attitudinal rating monitor - advertising awareness, a report on consumer awareness of the 'Essential for the Essentials' campaign, a report into customer reactions to black and white press advertisements.

Reports and statistics from market research surveys

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