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Contains final proofs and newspaper cuttings of advertisements for press release.

Themes include:
'SuperSainsbury's' larger stores
the opening of new stores, longer shopping hours, store directions,
Red Star price savings, special offers on specific goods,
statements from shoppers about why they shopped at various branches of Sainsbury's;
installation of two extra large capacity lifts to serve multi-storey car park at the Arndale Centre, Luton;
staff recruitment for new stores, and the recruitment of a Manager for Sainsbury's arable farm at Inverquhomery;
request for storage accommodation required by the Firm;
the opening offers of the Cambridge store's petrol station.
Item 9 - 5 identical copies.
Item 10 - 3 identical copies.
Item 11 - 3 identical copies.
Item 12 - 3 identical copies; one is annotated.
Item 13 - 3 identical copies.
Item 15 - 3 identical copies.
Item 18 - 2 identical copies; one is annotated with details of Putney branch opening.
Item 19 - 2 identical copies; one has a piece cut away from the bottom of the page.
Item 23 - 3 identical copies; one is annotated.
Item 24 - 4 identical copies.
Item 25 - 3 identical copies.
Item 26 - 2 identical copies; one has the bottom of the page cut away.
Item 27 - 2 identical copies.
Item 28 - 5 identical copies.
Item 29 - 2 identical copies; one is annotated.
Item 30 - 2 identical copies; both are annotated.
Item 32 - 3 identical copies.
Item 33 - 7 identical copies.
Item 50 - 2 identical copies.
Item 51 - 2 identical copies.
Item 52 - 3 identical copies.
Item 60 - 2 identical copies.
Item 79 - 2 identical copies.
Item 83 - 3 identical copies.
Item 86 - 3 identical copies; two not on glossy paper and are annotated.

Advertisements relate to the supermarkets and freezer centres in Eastbourne, Taunton, Bedford, Sutton Coldfield, Nottingham, Telford, Luton, Christchurch, East Grinstead, Bromley, Cambridge, Chingford, Woking, Putney, Southbourne, East Ham, Newbury, Doncaster and Oxford. Some advertise

1. 'Introducing the SuperSainsbury's' advertisement for the new branch at Woking. Includes the strapline 'Try a new style of shopping at Sainsbury's, Woking'. Includes photographs of a wine aisle, a checkout and a view of a store interior. Also includes a map along with opening hours. Store opening: 3 Dec. To be placed in the Woking News and Mail, 28 Nov and 5 Dec 1974.

2. Bedford store enlargement advertisement, 1969. Promotes new departments and wider range of products. Includes photographs of the store interior and exterior. Also includes prices for wine and spirit special offers. Printed on glossy paper. To be placed in the Bedfordshire Times, 21 Nov 1969.

3. Sainsbury's Petrol Station advertisement promoting the opening of a Petrol Station at Coldhams Lane. The upper part of the advert is 'Opening tomorrow at Coldham's Lane' along with '69p per Gallon-Four Star' and the slogan 'Petrol savings at Sainsbury's'. Place in the Cambridge Evening News. 30 Dec 1974. The lower part of the advert is '68p. Now Open at Coldham's Lane'. To be placed in the Cambridge Evening News. 2 Jan 1975.

4. '"Sainsbury's...I think the prices here are marvellous!"' advertisement. Includes prices for New Zealand Lamb, 'Brooke Bond PG Tips', 'Sainsbury's Large White Sandwich Loaf', 'Velvet Margarine', Heinz Soups', 'Sainsbury's Baked Beans', 'Bird's Custard Powder' and 'Sainsbury's Fluoride Toothpaste'. Also includes photograph of a store manager and customers. To be placed in the Doncaster Evening Post. 22 Apr 1975.

5. 'Introducing the SuperSainsbury's' advertisement for the new branch at East Ham. Includes the strapline 'Try a new style of shopping at Sainsbury's, East Ham'. Includes photographs of a wine aisle, a checkout and a view of a store interior. Also includes a map along with opening hours. Store opening: 1 Oct. Printed on glossy paper. To be placed in the Newham Recorder 19 and 26 Sep 1974 and the Stratford Express Series 20 and 27 Sep 1974.

6. 'Now Open. Sainsbury's Super Self-Service' advertisement for new branch opening at Hoddesdon, with the slogan 'Come and shop at the new, new Sainsbury's. Where good food costs less'. Includes a photo of the store interior and a map. Also promotes car park at rear of store. Printed on glossy paper. To be placed in the Hoddesdon Mercury, 21 Feb 1969.

7. 'Opening 9.30am next Tuesday Sainsbury's Super Self-Service' advertisement for new branch opening at Hoddesdon, with the slogan 'Come and shop at the new, new Sainsbury's. Where good food costs less'. Includes a photo of the store interior and a map. Also promotes car park at rear of store. Printed on glossy paper. To be placed in the Hoddesdon Mercury, 14 Feb 1969.

8. 'More time to shop at Sainsbury's' advertisement promoting late evening shopping until 8pm on Thursdays and Fridays at the Forest Hill branch from 3 Oct c. 1974. Includes a photograph of a woman carrying a bag of groceries from Sainsbury's. Printed on glossy paper. Includes store opening times.

9. 'Extra special prices at Sainsbury's Langney Centre' advertisement. Includes prices for 'Pork Special', 'Nestle's Cream', 'S & B Fruit Cocktail', 'Sainsbury's Instant Coffee', 'Tetley Tea Bags', 'Spiller Homepride Flour', 'Nabisco Shreddies', 'Stewing Beef and Mince', and 'Schlossbergkellerei Liebfraumilch'. Also includes store opening hours. Printed on glossy paper. To be placed in the Eastbourne Gazette, 21 Aug 1974.

10. 'Comfort, Convenience and Value at Sainsbury's Paul Street, Taunton' advertisement, with slogan 'Good food costs less at Sainsbury's'. Includes a map along with store opening hours. Includes prices for 'Pork Special', 'Sainsbury's Instant Coffee', 'Tetley Tea Bags', 'Kraft Dairylea Cheese Spread', 'Sainsbury's Danish Cream', 'S & B Fruit Cocktail'. 'Sainsbury's Rich Tea Biscuits', 'Stewing Beef and Mince', and 'Schlossbergkellerei Liebfraumilch'. Printed on glossy paper. To be placed in the Somerset County Gazette, 23 Aug 1974.

11. 'Saving now at Sainsbury's' advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Pork Special', 'Sainsbury's Instant Coffee', 'Tetley Tea Bags', 'Kraft Dairylea Cheese Spread', 'Sainsbury's Danish Cream', 'S & B Fruit Cocktail'. 'Sainsbury's Rich Tea Biscuits', 'Stewing Beef and Mince', and 'Schlossbergkellerei Liebfraumilch'. Branches mentioned: Oxford, Telford and Luton. Printed on glossy paper. Advert to be placed in the Oxford Mail, 20 Aug 1974; the Shropshire Star and the Luton Evening Post.

12. 'Sainsbury's Farm Manager' job advertisement for the Home Farm at Inverquhomery in Aberdeenshire. Advert was to be placed in the Aberdeen Press & Journal, 14 Nov 1974 and the Scottish Farmer, 16 Nov 1974.

13. 'Sainsbury's. Where good food costs less' advertisement for the Christchurch branch at Saxon Square. Promotes the Freezer Centre at Southbourne. Also includes store opening hours. Printed on glossy paper. To be placed in the Christchurch Town Guide, 1975.

14. 11. 'Saving now at Sainsbury's' national advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'New Zealand Lamb', 'Heinz Tomato Soup', 'Bird's Eye Beefburgers', 'Walls Stewed Steak', 'Hortex Pickled Onions', 'Bird's Instant Coffee', 'Schluck Medium Dry Austrian White Wine'. Printed on glossy paper. To be placed in the Sun, Daily Mail, and Daily Express, 26 Mar 1974.

15. 'Sainsbury's Freezer Centre' advertisement for new centre in Sutton Coldfield, with the slogans 'Good food deserves a good freezer', and 'Sainsbury's Freezer Centre...quality in quantity'. Includes Sainsbury Freezer Centre logo, dotted line and scissor illustration and store opening hours. To be placed in the Sutton Coldfield & Erdington News Series, 11 Oct 1974.

16. 'Focus on Sainsbury's' national advertisement with slogan 'Sainsbury's it's very good value'. Includes recommendations from four customers along with their photographs. Also includes prices for 'New Zealand Lamb', 'Sainsbury's 'Pork & Beef' Sausages', 'Sainsbury's Ceylon Blend Green Label Tea', Heinz Cream of Tomato Soup', 'Sainsbury's Minced Beef & Onions', 'John West Sardines', and 'Sainsbury's Tendersweet Bacon'. Printed on glossy paper. To be placed in the Daily Mirror and Daily Express, 12 Feb 1974.

17. 'Saving now at Sainsbury's' provincials advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Tendersweet Bacon Special', 'Maxwell House Instant Coffee', 'Oxo cubes', 'Sainsbury's Red Label Tea Bags', 'John West Pilchards', 'Campbell's Condensed Chicken/Oxtail Soups', 'Crawford Cheddars', 'Sainsbury's Grapefruit Juice', 'French Golden Delicious Apples'. Printed on glossy paper. To be placed in the Eastbourne Gazette & Herald Series; Wolverhampton Express and Star; Oxford Mail; Leicester Mercury; Shropshire/Telford Journal; Shropshire Star; Stratford Express Series, 21 Jan 1974.

18. 'Introducing the SuperSainsbury's' advertisement for the new branch at the Broadmarsh Centre, Nottingham. Includes the strapline 'Try a new style of shopping at Sainsbury's, Broadmarsh Centre'. Includes photographs of a wine aisle, a checkout and a view of a store interior. Also includes a map along with opening hours. Store opening: 1 Oct. Printed on glossy paper. To be placed in the Nottingham Evening Post, 19 Sep 1974.

19. 'Sainsbury's Freezer Centre' advertisement for new centre in Telford, with the slogans 'Good food deserves a good freezer', and 'Sainsbury's Freezer Centre...quality in quantity'. Includes Sainsbury Freezer Centre logo, dotted line and scissor illustration and store opening hours. Also includes prices for 'Beef Special', 'Heinz Cream of Tomato Soup', Holland House/Vianda Dutch Canned Ham', 'Maxwell House Instant Coffee Granules', 'Heinz Baked Beans', 'Princes Skipjack Tuna', 'Sainsbury's Apricot Jam', 'Sainsbury's Grapefruit Segments', and 'Worcester Apples'. Printed on glossy paper. To be placed in the Shropshire Star, 24 Sep 1974 and the Telford Journals, 27 Sep 1974.

20. 'Sainsbury's Where good food costs less' advertisement for Sutton Coldfield branch and Freezer Centre. Includes store hours. To be placed in the Sutton Coldfield Parish Magazine, 1974.

21. 'Sainsbury's Where good food costs less' advertisement for Christchurch branch and Freezer Centre. Includes store hours. Printed on glossy paper. To be placed in the Christchurch Town Guide, 1975.

22. 'Good news for car shoppers at Sainsbury's Arndale Centre' advertisement promoting two extra-large capacity lifts at the multi-storey car park at the Arndale Centre, Luton. Includes a photograph of a woman and a child unpacking groceries into a car. Printed on glossy paper. To be placed in the Luton Evening Post, 9 Jul 1974 and the Luton News, 11 Jul 1974.

23. 'More time to shop at Sainsbury's' advertisement promoting late evening shopping until 8pm on Thursdays and Fridays at the Bromley (Mall) branch from 10 Oct c. 1974. Includes a photograph of a woman carrying a bag of groceries from Sainsbury's. Printed on glossy paper. Includes store opening times.

24. 'More time to shop at Sainsbury's' advertisement promoting late evening shopping until 8pm on Thursdays and Fridays at the Haywards Heath branch from 10 Oct c. 1974. Includes a photograph of a woman carrying a bag of groceries from Sainsbury's. Printed on glossy paper. Includes store opening times.

25. 'Supershopping...Supersaving...at Sainsbury's Langney, Eastbourne' advertisement. Includes photo of store exterior, a map and the store opening hours. Also includes prices for 'Sainsbury's Skinless Sausages', Sainsbury's Tendersweet Bacon', 'Sainsbury's 'Crinkle But' Frozen Chips', 'Spam', 'Libby's Rice Pudding', 'Brooke Bond Instant Coffee Refill pack', 'Smedley's Sliced Green Beans', 'Standard Large Sliced White Bread', and 'Jaffa Grapefruit'. Printed on glossy paper. To be placed in the Eastbourne Gazette & Herald Series, 13 Mar 1974.

26. 'Storage accommodation required' advertisement for 550/745 square metres space within 10 miles radius of Basingstoke. To be placed in the Basingstoke Gazette, 19 and 26 Apr 1974; Hampshire Chronicle, 19 and 26 Apr 1974; Southern Evening Echo w/c 15 and 22 Apr 1974.

27. 'Saving now at Sainsbury's' provincials advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Sainsbury's Skinless Sausages', Sainsbury's Tendersweet Bacon', 'Sainsbury's 'Crinkle But' Frozen Chips', 'Spam', 'Libby's Rice Pudding', 'Brooke Bond Instant Coffee Refill pack', 'Smedley's Sliced Green Beans', 'Standard Large Sliced White Bread', and 'Jaffa Grapefruit'. Printed on glossy paper. To be placed in the Somerset County Gazette; Wolverhampton Express and Star; Oxford Mail; Leicester Mercury; Stratford Express Series; Shropshire/Telford Journal; Shropshire Star, 11 Mar 1974.

28. 'Introducing the Sainsbury's Superstore!' advertisement for the new branch opening at Cambridge (Coldham's Lane) 3 Dec 1974. Includes the slogan: 'Try a new style of shopping at Sainsbury's Superstore'. Promotes extended range of products and adjacent Freezer Centre. Includes photographs of a store interior and a woman pushing a shopping trolley. Also includes a map along with opening hours and the Freezer Centre logo. To be placed in the Cambridge Evening News Group; Haverhill Echo; Newmarket Journal, 28 Nov 1974.

29. 'Introducing the SuperSainsbury's' advertisement for the new branch at Chingford. Includes the strapline 'Try a new style of shopping at Sainsbury's, Chingford'. Includes photographs of a wine aisle, a checkout and a view of a store interior. Also includes a map along with opening hours. Store opening: 3 Dec. To be placed in the Waltham Forest & Redbridge Guardian & Independent Series, 29 Nov 1974.

30. 'Introducing the SuperSainsbury's' advertisement for the new branch at Woking. Includes the strapline 'Try a new style of shopping at Sainsbury's, Woking'. Includes photographs of a wine aisle, a checkout and a view of a store interior. Also includes a map along with opening hours. Store opening: 3 Dec. To be placed in the Woking News & Mail, 28 Nov and 5 Dec, 1974.

31. 'Introducing the SuperSainsbury's' advertisement for the new branch at Putney. Includes the strapline 'Try a new style of shopping at Sainsbury's, Putney''. Includes photographs of a wine aisle, a checkout and a view of a store interior. Also includes a map along with opening hours. Store opening: 26 Nov. To be placed in the Putney [&] Roehampton Herald, 1974.

32. 'Introducing the Sainsbury's Superstore!' advertisement for the new branch now open at Cambridge (Coldham's Lane). Includes the slogan: 'Try a new style of shopping at Sainsbury's Superstore'. Promotes extended range of products and adjacent Freezer Centre. Includes photographs of a store interior and a woman pushing a shopping trolley. Also includes a map along with opening hours and the Freezer Centre logo. To be placed in the Cambridge Evening News Group; Haverhill Echo; Newmarket Journal, 5 Dec 1974.

33. 'Sainsbury's First Freezer Centre' advertisement for new centre opening in Southbourne, 25 Jun 1974. Includes the slogan: 'Sainsbury's Freezer Centre...quality in quantity'. Promotes product range, including: meat, poultry, offals, bacon, meat dishes, vegetables, fruits and fruit juices, ice creams, cakes, pastries, fish, pet food and prepared meals. Includes map along with store opening hours plus the Freezer Centre logo. Printed on glossy paper. To be placed in the Christchurch Times, 21 Jun 1974.

34. 'Cheers for Sainsbury Value' provincials advertisement for alcoholic drinks including 'Scotch Whisky'; 'Gin'; 'French Brandy'; 'Spanish Sherry'; 'Italian Vermouths'; 'Sainsbury's Wine'; 'Black and White Whisky'. Includes the slogan: 'Good cheer costs less at Sainsbury's'. To be placed in the Southampton Southern Echo and slight variations on this advert (store location and parking details) were to be placed in the Shropshire Star; North Herts Gazette; Peterborough Citizen & Advertiser; Wolverhampton Express & Star (Dudley Edition); Eastbourne Gazette; Oxford Mail; Sutton Coldfield, Erdington News Series; East Grinstead Courier; East Grinstead Observer; Bournemouth Evening Echo; Christchurch Times; Hastings & St. Leonards Observer; Somerset County Gazette; Gloucester Citizen; Colchester Evening Gazette; Lynn News & Advertiser; Redditch Indicator; Doncaster Evening Post; South Yorkshire Times; Nottingham Evening Post; Putney & Roehampton Herald; Woking News & Mail; Waltham Forest & Redbridge Guardian & Ind. Series, w/c 2 Dec 1974.

35. 'Focus on Sainsbury's' advertisement with slogan 'Sainsbury's it's very good value'. Includes recommendations from four customers along with their photographs. Also includes prices for 'Sainsbury's Skinless Sausages', 'Sainsbury's Tendersweet Bacon', 'Sainsbury's 'Crinkle Cut' Frozen Chips', 'Spam', Libby's Rice Pudding', 'Brooke Bond Instant Coffee Refill pack', 'Smedley's Sliced Green Beans', 'Standard Large Sliced White Bread', and 'Jaffa Grapefruit'. Printed on glossy paper. To be placed in the Oxford Mail, 12 Mar 1974.

36. 'Focus on Sainsbury's' national advertisement with slogan 'Sainsbury's it's very good value'. Includes recommendations from four customers along with their photographs. Also includes prices for 'Sainsbury's Skinless Sausages' 'Sainsbury's Tendersweet Bacon', 'Sainsbury's 'Crinkle Cut' Frozen Chips', 'Spam', Libby's Rice Pudding', 'Brooke Bond Instant Coffee Refill pack', 'Smedley's Sliced Green Beans', 'Standard Large Sliced White Bread', and 'Jaffa Grapefruit'. Printed on glossy paper. To be placed in the Daily Mirror; Daily Express, 12 Mar 1974.

37. 'Saving now at Sainsbury's' national advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Sainsbury's Tendersweet Bacon', 'Maxwell House Instant Coffee', 'Oxo cubes', 'Sainsbury's Red Label Tea Bags', 'John West Pilchards', 'Campbell's Condensed Chicken/Oxtail Soups', 'Crawford Cheddars', 'Sainsbury's Grapefruit Juice', and 'French Golden Delicious Apples'. Printed on glossy paper. To be placed in the Sun; Daily Mail; Daily Mirror; Daily Express, 22 Jan 1974.

38. 'Saving now at Sainsbury's' provincial advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Sainsbury's Frying Chicken', 'Harvest Time Large White Loaf', 'Anchor New Zealand Butter', 'Kerrygold Irish Cheddar', 'Maxwell House Instant Coffee', 'Typhoo Tea Bags', 'Ovaltine', 'Moroccan Oranges', and 'Haig Whisky'. Printed on glossy paper. To be placed in the Shropshire/Telford Journal; Shropshire Star, [Jan] 1974.

39. 'Saving now at Sainsbury's' provincial advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Sainsbury's Frying Chicken', 'Maxwell House Instant Coffee', 'Typhoo Tea Bags', 'Ovaltine', 'Oxo Cubes', 'Sainsbury's Grapefruit Juice', 'Goblin Meat Puddings', 'Moroccan Oranges', and 'Haig Whisky'. Printed on glossy paper. To be placed in the Eastbourne Gazette & Herald Series and slight variations on this advert (store location and parking details) were placed in the Wolverhampton Express & Star; Oxford Mail; Leicester Mercury; Stratford Express Series, w/c 28 Jan 1974.

40. 'Saving now at Sainsbury's' national advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Sainsbury's Frying Chicken', 'Maxwell House Instant Coffee', 'Typhoo Tea Bags', 'Ovaltine', 'Oxo Cubes', 'Sainsbury's Grapefruit Juice', 'Goblin Meat Puddings', 'Moroccan Oranges', and 'Haig Whisky'. Printed on glossy paper. To be placed in the Sun; Daily Mail, 29 Jan 1974.

41. 'Saving now at Sainsbury's' national advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Sainsbury's Skinless Sausages' 'Sainsbury's Tendersweet Bacon', 'Sainsbury's 'Crinkle Cut' Frozen Chips', 'Spam', Libby's Rice Pudding', 'Brooke Bond Instant Coffee Refill pack', 'Smedley's Sliced Green Beans', 'Standard Large Sliced White Bread', and 'Jaffa Grapefruit'. Printed on glossy paper. To be placed in the Sun; Daily Mail, 12 Mar 1974.

42. 'Saving now at Sainsbury's' provincial advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Pork', 'Danoxa Canned Ham', 'Bird's Eye Garden Peas', 'Anchor New Zealand Butter', 'Heinz Baked Beans', 'Granulated Sugar', 'Jaffa Oranges', 'Chicken Special', and 'Schlossbergkellerei Wines, Leibfraumilch & Moselblüchen'. Printed on glossy paper. To be placed in the Shropshire/Telford Journal, 1 Mar 1974; Shropshire Star, 26 Feb 1974.

43. 'Saving now at Sainsbury's' national advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Pork', 'Danoxa Canned Ham', 'Bird's Eye Garden Peas', 'Kerrygold Butter', 'Sainsbury's Drinking Chocolate', 'Sainsbury's Grapefruit Juice', 'Jaffa Oranges', 'Chicken Special', and 'Schlossbergkellerei Wines, Leibfraumilch & Moselblüchen'. Printed on glossy paper. To be placed in the Sun; Daily Mail; Daily Mirror; Daily Express, 26 Feb 1974.

44. 'Saving now at Sainsbury's' provincial advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Bacon & Eggs Cheaper', 'Bird's Eye Fish Fingers', 'McVitie's Digestive Biscuits', 'John West Sardines', 'Ovaltine', 'Bramley Apples', and 'Côtes du Rhône Villages'. Discount on 'Sainsbury's Tendersweet Bason Ham & Picnic Steaks'. Printed on glossy paper. To be placed in the Eastbourne Gazette & Herald Series and with slight variations on this advert (store location and parking details) to placed in the Wolverhampton Express & Star; Oxford Mail; Leicester Mercury; Stratford Express Series, w/c/ 4 Feb 1974.

45. 'Saving now at Sainsbury's' provincial advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Bacon & Eggs Cheaper', 'Anchor New Zealand Butter', 'Kerrygold Irish Cheddar', 'Bird's Eye Fish Fingers', 'McVitie's Digestive Biscuits', and 'John West Sardines'. Promotes 'Sainsbury's Bread, Cream Cakes and Doughnuts. Printed on glossy paper. To be placed in the Shropshire/Telford Journal; Shropshire Star, w/c 4 Feb 1974.

46. 'Saving now at Sainsbury's' national advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Bacon & Eggs Cheaper', 'Bird's Eye Fish Fingers', 'McVitie's Digestive Biscuits', 'John West Sardines', 'Ovaltine', 'Bramley Apples', and 'Côtes du Rhône Villages'. Discount on 'Sainsbury's Tendersweet Bacon Ham & Picnic Steaks'. Printed on glossy paper. To be placed in the Sun; Daily Mail; Daily Mirror; Daily Express, 5 Feb 1974.

47. 'Saving now at Sainsbury's' national advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'New Zealand Lamb', 'Sainsbury's 'Pork & Beef' Sausages', 'Sainsbury's Ceylon Blend Green Label Tea', 'Heinz Cream of Tomato Soup', 'Sainsbury's Minced Beef & Onions with Gravy', 'John West Sardines', 'Sainsbury's Tendersweet Bacon', and 'Shoulder Chops'. Printed on glossy paper. To be placed in the Sun; Daily Mail, 12 Feb 1974.

48. 'Saving now at Sainsbury's' provincial advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'New Zealand Lamb', 'Sainsbury's 'Pork & Beef' Sausages', 'Sainsbury's Ceylon Blend Green Label Tea', 'Heinz Cream of Tomato Soup', 'Sainsbury's Minced Beef & Onions with Gravy', 'John West Sardines', 'Sainsbury's Tendersweet Bacon', and 'Shoulder Chops'. Printed on glossy paper. Placed in the Eastbourne Gazette & Herald Series and with slight variations on this advert (store location and parking details) to be placed in the Wolverhampton Express & Star; Oxford Mail; Leicester Mercury; Stratford Express Series, w/c/ 11 Feb 1974.

49. 'Saving now at Sainsbury's' provincial advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'New Zealand Lamb', 'Anchor New Zealand Butter', 'Kerrygold Irish Cheddar', 'Sainsbury's Pork & Beef Sausages', 'Sainsbury's Ceylon Blend Green Label Tea', and 'Sainsbury's Tendersweet Bacon'. Printed on glossy paper. To be placed in the Shropshire/Telford Journal, 15 Feb 1974; Shropshire Star, 12 Feb 1974.

50. 'Saving now at Sainsbury's' national advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Sainsbury's Tendersweet Bacon', 'Bird's Eye Fish Fingers', 'McVitie's Digestive Biscuits', 'John West Sardines', 'Ovaltine', 'Sainsbury's Pure Coffee', 'Typhoo Tea Bags', Bramley Apples', and 'Côtes du Rhône Villages'. To be placed in the Sun; Daily Mail, 5 Feb 1974.

51. 'Saving now at Sainsbury's' provincial advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Sainsbury's Tendersweet Bacon', 'Anchor New Zealand Butter', 'Kerrygold Irish Cheddar', 'Bird's Eye Fish Fingers', 'McVitie's Digestive Biscuits', and 'John West Sardines'. Promotes 'Sainsbury's Bread, Cream Cakes and Doughnuts. To be placed in the Shropshire/Telford Journal; Shropshire Star, w/c 4 Feb 1974.

52. 'Saving now at Sainsbury's' provincial advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Sainsbury's Tendersweet Bacon', 'Bird's Eye Fish Fingers', 'McVitie's Digestive Biscuits', 'John West Sardines', 'Ovaltine', 'Sainsbury's Pure Coffee', 'Typhoo Tea Bags', Bramley Apples', and 'Côtes du Rhône Villages'. To be placed in the Eastbourne Gazette & Herald Series and with slight variations on this advert (store location and parking details) to be placed in the Wolverhampton Express & Star; Oxford Mail; Leicester Mercury; Stratford Express Series, w/c/ 4 Feb 1974.

53. 'Saving now at Sainsbury's' national advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Chicken Special', 'Kerrygold Butter', 'Sainsbury's Tendersweet Back Rashers', 'Carnation Evaporated Milk', 'Bird's Eye Garden Peas', 'Selected washed King Edward Potatoes', 'Italian Lemons', and 'Standard Large Sliced White Bread'. Printed on glossy paper. To be placed in the Sun; Daily Mail; Daily Mirror; Daily Express, 19 Feb 1974.

54. 'Saving now at Sainsbury's' provincial advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Chicken Special', 'Kerrygold Butter', 'Sainsbury's Tendersweet Back Rashers', 'Carnation Evaporated Milk', 'Bird's Eye Garden Peas', 'Selected washed King Edward Potatoes', 'Italian Lemons', and 'Standard Large Sliced White Bread'. Printed on glossy paper. To be placed in the Eastbourne Gazette & Herald Series and with slight variations on this advert (store location and parking details) to be placed in the Wolverhampton Express & Star; Oxford Mail; Leicester Mercury; Stratford Express Series, w/c/ 18 Feb 1974.

55. 'Saving now at Sainsbury's' national advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Bird's Instant Coffee', 'McVitie's Rich Tea Biscuits', 'Sainsbury's Mixed Dried Fruit', 'Libby's Rice Pudding', 'Glenryck/Puffin Pilchards', 'Spam', 'Smedley's Sliced Green Beans', 'Libby's C-Drink', 'Sainsbury's Scotch Whisky', and Sainsbury's Gin'. Printed on glossy paper. To be placed in the Sun; Daily Mail; Daily Mirror; Daily Express, 19 Mar 1974.

56. 'Saving now at Sainsbury's' provincial advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Bird's Instant Coffee', 'McVitie's Rich Tea Biscuits', 'Sainsbury's Mixed Dried Fruit', 'Libby's Rice Pudding', 'Glenryck/Puffin Pilchards', 'Spam', 'Smedley's Sliced Green Beans', 'Libby's C-Drink', 'Sainsbury's Scotch Whisky', and Sainsbury's Gin'. Printed on glossy paper. To be placed in the Somerset County Gazette and with slight variations on this advert (store location and parking details) to be placed in Wolverhampton Express & Star; Oxford Mail; Leicester Mercury; Stratford Express Series; Shropshire/Telford Journal; Shropshire Star; Eastbourne Gazette & Herald Series, w/c 11 Mar 1974.

57. 'Saving now at Sainsbury's' provincial advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Granulated Sugar', 'Harvest Time Large White Loaf', 'Bird's Instant Coffee', 'McVitie's Rich Tea Biscuits', 'Sainsbury's Mixed Dried Fruit', 'Libby's Rice Pudding', 'Glenryck/Puffin Pilchards'', 'Libby's C-Drink', 'Sainsbury's Scotch Whisky', and Sainsbury's Gin'. Printed on glossy paper. To be placed in the Shropshire/Telford Journal, 22 Mar 1974; Shropshire Star, 19 Mar 1974.

58. 'Focus on Sainsbury's' provincial advertisement with slogan 'Sainsbury's own brands are superb...and you save quite a bit on them''. Includes recommendations from four customers along with their photographs. Also includes prices for 'John West Pilchards', 'Robertson's Golden Shred', 'McVities Digestive Biscuits', 'Danoxa Canned Ham', 'Sainsbury's Salad Cream', 'Sainsbury's Pork Pie', 'Sainsbury's Corn on the Cob', 'Rowntrees Jellies', 'Heinz Vegetable/Potato Salad', 'Hortex Pickled Onions', and 'Jaffa Oranges'. Also includes the strapline: 'Save with Sainsbury's own brands'.
Printed on glossy paper. To be placed in the Eastbourne Gazette, 15 May 1974; Oxford Mail, 14 May 1974.

59. 'Saving now at Sainsbury's' provincial advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Pork Special', 'Birds Instant Coffee', 'Sainsbury's Red Label Tea Bags', 'Wall's Stewed Steak', 'John West Pilchards', 'Jacob's Cream Crackers', 'Campbell's Condensed Chicken/Oxtail Soups', 'Goblin Meat Puddings', and 'English Dessert Apples'. To be placed in the Eastbourne Gazette & Herald Series and slight variations on this advert (store location and parking details) to be placed in Wolverhampton Express & Star; Oxford Mail; Leicester Mercury; Stratford Express Series; Shropshire/Telford Journal; Shropshire Star; Stratford Express Series, w/c 14 Jan 1974.

60. 'Easter saving at Sainsbury's' advertisement with slogan 'It's good food and good value at Sainsbury'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Turkeys', 'Eggs cheaper', 'Dutch Canned Hams', 'S & B Peaches', 'Néstle's Cream', 'Peek Frean Family Assorted', 'Jaffa Grapefruit', and 'Home produced Beef'. Printed on glossy paper. to be placed in daily nationals w/c 8 Apr 1974.

61. 'Saving now at Sainsbury's' advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'New Zealand Lamb', 'S & B Pineapple Chunks/Pieces', 'Sainsbury's Jellies', 'Wall's Pork Luncheon Meat', 'Peek Freans Family Assorted', 'Kerrygold Irish Cheddar', 'Spanish Blood Oranges', and 'Sainsbury's first quality large Pork Sausages'. Also includes a promotion for 'Cigarettes, Beers, Wines & Sprits, still at pre-Budget prices'. Printed on glossy paper. To be placed in Telford w/c 1 Apr 1974.

62. 'Focus on Sainsbury's' provincial advertisement with slogan "Sainsbury's own brands are superb...and you save quite a bit on them''. Includes recommendations from four customers along with their photographs. Also includes prices for 'New Zealand Lamb', 'S & B Pineapple Chunks/Pieces', 'Néstle's Cream', 'Sainsbury's Jellies', 'Wall's Pork Luncheon Meat', 'Peek Freans Family Assorted', 'Spanish Blood Oranges', and 'Sainsbury's first quality large Pork Sausages'. Also includes a promotion for 'Cigarettes, Beers, Wines & Sprits, still at pre-Budget prices'. Printed on glossy paper. To be placed in the Daily Mirror; Daily Express, 2 Apr 1974.

63. 'Easter saving at Sainsbury's' advertisement with slogan 'It's good food and good value at Sainsbury'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Turkeys', 'Eggs cheaper', 'Dutch Canned Hams', 'S & B Peaches', 'Néstle's Cream', 'Peek Frean Family Assorted', 'Jaffa Grapefruit', and 'Home produced Beef'. Printed on glossy paper. to be placed in daily provincial w/c 8 Apr 1974.

64. 'Saving now at Sainsbury's' advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Australian Beef Special', 'Dutch Canned Hams', 'Sainsbury's Minced Beef & Onion', 'Princes Tuna', 'Branston Pickle', 'Bird's Angel Delight', 'Sainsbury's Evaporated Milk', 'Crawford's Tartan Assorted Shortbread', and 'Jaffa Grapefruit'. Printed on glossy paper. To be placed in the Eastbourne Gazette and, with slight variations on this advert (store location and parking details) to be placed in the Oxford Mail; Stratford Express Series; Somerset County Gazette, w/c 15 Apr 1974.

65. 'Saving now at Sainsbury's' advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Australian Beef Special', 'Anchor New Zealand Butter', 'Dutch Canned Hams', 'Sainsbury's Minced Beef & Onion', 'Princes Tuna', 'Bird's Angel Delight', 'Sainsbury's Evaporated Milk', 'Crawford's Tartan Assorted Shortbread', and 'Jaffa Grapefruit'. Printed on glossy paper. To be placed in the Shropshire Star, 16 Apr 1974.

66. 'Save now at Sainsbury's' advertisement with slogan 'Sainsbury's - it's very good value'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'John West Pilchards', 'McVitie's Digestive Biscuits', 'Danoxa Canned Ham', 'Sainsbury's Pork Pie', 'Rowntrees Jellies', 'Jaffa Oranges', and 'Salad Specials'. Printed on glossy paper. To be placed in the Shropshire Star, 14 May 1974.

67. 'Save now at Sainsbury's' advertisement with slogan 'Sainsbury's - it's very good value'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'John West Pilchards', 'Robertsons Golden Shred', 'McVitie's Digestive Biscuits', 'Danoxa Canned Ham', 'Sainsbury's Salad Cream', 'Sainsbury's Pork Pie', 'Sainsbury's Corn on the Cob', 'Rowntrees Jellies', Heinz Vegetable/Potato Salad', 'Hortex Pickled Onions', and 'Jaffa Oranges'. Printed on glossy paper. To be placed in the Stratford Express Series; Somerset County Gazette, 17 May 1974.

68. 'Saving now at Sainsbury's' advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Turkeys', 'Néstle's Cream', 'Sainsbury's Canadian Red Salmon', 'Brooke Bond Instant Coffee', 'Peek Frean's Shortcake', 'Sainsbury's Savoury Sausage Rolls', and 'Sainsbury's Lemonade Shandy'. To be placed in the Stratford Express Series, 24 May 1974 and with slight variations on this advert (store location and parking) to be placed in the Somerset County Gazette, 24 May 1974; Eastbourne Gazette, 22 May 1974; Oxford Mail, 21 May 1974.

69. 'Saving now at Sainsbury's' advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Turkey's for the Bank Holiday', 'HP Baked Beans', 'Néstle's Cream', Sainsbury's Canadian Red Salmon', 'Brooke Bond Instant Coffee', 'Peek Freans Shortcake', and 'Sainsbury's Salad Specials'. Printed on glossy paper. To be placed in the Shropshire Star, 21 May 1974.

70. 'Saving now at Sainsbury's' advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Dutch Edam Cheese', 'HP Baked Beans', 'Unox Pork Luncheon Meat', 'Sainsbury's Cooked Ham', 'Heinz Salad Cream', 'Sainsbury's Tomato Juice', 'Sainsbury's Instant Coffee', 'Jacob's Cream Crackers', and 'Sainsbury's Mixed Dried Fruit'. Printed on glossy paper. To be placed in the Shropshire Star, 28 May 1974.

71. 'Saving now at Sainsbury's' advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Dutch Edam Cheese', 'HP Baked Beans', 'Unox Pork Luncheon Meat', 'Sainsbury's Cooked Ham', 'Heinz Salad Cream', 'Sainsbury's Tomato Juice', 'Sainsbury's Instant Coffee', 'Jacob's Cream Crackers', and 'Sainsbury's Mixed Dried Fruit'. Printed on glossy paper. To be placed in the Stratford Express Series, 31 May 1974 and with slight variations on this advert (store location and parking) to be placed in the Somerset County Gazette, 31 May 1974; Eastbourne Gazette, 29 May 1974; Oxford Mail, 28 May 1974.

72. 'Saving now at Sainsbury's' advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Bread and Butter Special', 'Dutch Edam Cheese', 'Bird's Eye Garden Peas', 'McVitie's Rich Tea Biscuits', 'Joy to Eat' peeled plum Tomatoes', 'Unox Pork Luncheon Meat', 'Sainsbury's Pork Pie', and 'French Golden Delicious Apples'. To be placed in the Shrophire Star, 6 Jun 1974.

73. 'Saving now at Sainsbury's' advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Ideal Evaporated Milk, 'Dutch Edam Cheese', 'Bird's Eye Garden Peas', 'McVitie's Rich Tea Biscuits', 'Joy to Eat' peeled plum Tomatoes', 'Unox Pork Luncheon Meat', 'Sainsbury's Salad Cream', 'Sainsbury's Pork Pie', 'South African Winter Pearmain Apples', and 'Dubonnet'. Printed on glossy paper. To be placed in the Somerset County Gazette, 7 Jun 1974 and with slight variations on this advert (store location and parking) to be placed in the Oxford Mail, 4 Jun 1974; Somerset County Gazette, 7 Jun 1974; Eastbourne Gazette, 5 Jun 1974.

74. 'Saving now at Sainsbury's' advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Bread and Butter Special', 'Bird's Eye Garden Peas', 'Wilson's Chopped Pork & Ham', 'Quantock Marmalade', 'Crosse & Blackwell Alphabetti Spaghetti', 'Sainsbury's Grapefruit Juice', 'Sainsbury's Pork Pie', and 'Schlossbergkellerei Bereich Nierstein'. Printed on glossy paper. To be placed in the Shrophire Star, 11 Jun 1974.

75. 'Saving now at Sainsbury's' advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Ideal Evaporated Milk', 'Bird's Eye Garden Peas', 'Wilson's Chopped Pork & Ham', 'Quantock Marmalade', 'Crosse & Blackwell Alphabetti Spaghetti', 'Sainsbury's Grapefruit Juice', 'Sainsbury's Pork Pie', 'Sainsbury's Pure Ground Coffee', 'Duck', and 'Schlossbergkellerei Bereich Nierstein'. Printed on glossy paper. To be placed in the Stratford Express Series, 14 Jun 1974 and with a slight varation (store location and parking) in the Somerset County Gazette, 14 Jun 1974.

76. 'Focus on Sainsbury's' provincial advertisement with slogan "I've been to several supermarkets but Sainsbury's is the one". Also includes the strapline 'Save with Sainsbury's own brands'. Includes recommendations from five customers along with their photographs. Also includes prices for 'Ideal Evaporated Milk', 'Bird's Eye Garden Peas', 'Wilson's Chopped Pork & Ham', 'Quantock Marmalade', 'Crosse & Blackwell Alphabetti Spaghetti', 'Sainsbury's Grapefruit Juice', 'Sainsbury's Pork Pie', 'Sainsbury's Pure Ground Coffee', 'Duck', and 'Schlossbergkellerei Bereich Nierstein'. Printed on glossy paper. To be placed in the Eastbourne Gazette, 12 Jun 1974 and the Oxford Mail, 11 Jun 1974.

77. 'Saving now at Sainsbury's' advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Bread & Butter Special', Sainsbury's Pork Pie', 'John West Sardines', 'Crosse & Blackwell Salad Cream', 'Danoxa Canned Ham Shoulder', and 'Chicken Special'. Printed on glossy paper. To be placed in the Shropshire Star, 8 Jun 1974.

78. 'Saving now at Sainsbury's' advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Also includes the strapline 'Picnics are cheaper this week at Sainsbury's'. Includes prices for 'Sainsbury's Pork Pie', 'John West Sardines', 'Crosse & Blackwell Salad Cream', 'Danoxa Canned Ham Shoulder', 'Hortex Pickled Onions', 'Jacobs's Water Biscuits', 'Coca Cola' 'Villaudric' and 'Chicken Special'. Printed on glossy paper. To be placed in the Stratford Express Series, 21 Jun 1974 and with slight variations (store location and parking) in The Somerset County Gazette, 21 Jun 1974; Eastbourne Gazette, 19 Jun 1974; Oxford Mail, 18 Jun 1974.

79. 'Saving now at Sainsbury's' advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Chicken Special', 'Bird's Instant Coffee', 'Heinz Spaghetti', 'John West Sardines', 'Dak Pork Luncheon Meat', 'Haven Mandarin Oranges', 'Crosse & Blackwell Salad Cream', 'Chiver's Orange Jelly Marmalade' and 'Large Jaffa Oranges'. Printed on glossy paper. To be placed in the Stratford Express Series, 28 Jun 1974 and with slight variations (store location and parking) in the The Somerset County Gazette, 28 Jun 1974; Eastbourne Gazette, 26 Jun 1974; Oxford Mail, 25 Jun 1974.

80. 'Saving now at Sainsbury's' advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Chicken Special', 'Bird's Instant Coffee', 'John West Sardines', 'Dak Pork Luncheon Meat', 'Haven Mandarin Oranges', 'Crosse & Blackwell Salad Cream', 'Chiver's Orange Jelly Marmalade', 'Large Jaffa Oranges' and 'Daz'. Printed on glossy paper. To be placed in the Shropshire Star, 25 Jun 1974.

81. 'Saving now at Sainsbury's' advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'John West Red Salmon', 'Robertson's Blackcurrant/Strawberry Jam', 'Vianda/Holland House Canned Ham', 'Heinz Beans with Pork Sausages', 'Kraft Dairylea Cheese Spread', 'Heinz Vegetable Potato Salad', 'Sainsbury's Crusty Bake Pork Pie', and 'Tizer'. Printed on glossy paper. Place in the Oxford Mail, 1 Jul 1974 and with a slight variation (store location and parking) in the Shropshire Star, 1 Jul 1974.

82. 'Super-shopping..Super-saving at Sainsbury's Taunton' with slogan 'Good food costs less at Sainsbury's'. Includes a map along with store opening hours. Also includes prices for 'John West Red Salmon', 'Robertson's Blackcurrant/Strawberry Jam', 'Vianda/Holland House Canned Ham', 'Heinz Beans with Pork Sausages', 'Kraft Dairylea Cheese Spread', 'Heinz Vegetable Potato Salad', 'Sainsbury's Crusty Bake Pork Pie', and 'Tizer'. Printed on glossy paper. To be placed in the Somerset County Gazette, 5 Jul 1974.

83. 'Introducing the SuperSainsbury's' advertisement for the new branch, now open, at the Broadmarsh Centre, Nottingham. Includes the strapline 'Try a new style of shopping at Sainsbury's, Broadmarsh Centre'. Includes photographs of a wine aisle, a checkout and a view of a store interior. Also includes a map along with opening hours. Store opening: 1 Oct. Printed on glossy paper. To be placed in the Nottingham Evening Post, 3 Oct 1974.

84. 'Introducing the SuperSainsbury's' advertisement for the new branch in Newbury with the slogan 'Good food costs less at Sainsbury's'. Includes an external photo of the branch and a map along with store opening hours. Also inlcudes prices for 'Sainsbury's Tendersweet Special', 'Rib Roast, Mince and Stewing Beef', 'Letona Australian Sliced Peaches', 'Sainsbury's Steak Pie', 'Sainsbury's Vegetable Soup with Beef', 'Oxo Cubes', 'Seedless Satsumas' and 'Cinzano Bianco'. Printed on glossy paper. To be placed in the Newbury Weekly News, 9 Nov 1974.

85. 'Sainsbury's Freezer Centre Now open in East Grinstead' advertisement with slogan 'Sainsbury's Freezer Centre...quality in quantity'. Promotes product range, including: meat, poultry, offals, bacon, meat dishes, vegetables, fruits and fruit juices, ice creams, cakes, pastries, fish, pet food and prepared meals. Includes map along with store opening hours plus the Freezer Centre logo. Printed on glossy paper. To be placed in the East Grinstead Courier and East Grinstead Observer, 11 Jul 1974.

86. 'Sainsbury's Freezer Centre opens in East Grinstead' advertisement with slogan 'Sainsbury's Freezer Centre...quality in quantity'. Promotes product range, including: meat, poultry, offals, bacon, meat dishes, vegetables, fruits and fruit juices, ice creams, cakes, pastries, fish, pet food and prepared meals. Store opening: 9 Jul 1974. Includes map along with store opening hours plus the Freezer Centre logo. Printed on glossy paper. To be placed in the East Grinstead Courier and East Grinstead Observer, 4 and 11 Jul 1974.

87. Staff required for new Putney store advertisement with slogan 'Some people think we've been on the tiles long enough'. Staff required include: 'Butchers', 'Provisions Tradesmen & Store Servicemen', 'Cashiers', 'Deputy Chief Clerk', 'Clerk's', 'Display Assistants' and 'Catering Manageress'. Includes illustration (based on photograph) of staff members in a tiled, counter-service store.

88. 'Sainsbury's love Jonathan the good-looking Australian' apple advertisement with the slogan 'Good apples cost less at Sainsbury's'. Includes a photo of a boy with an apple. Also includes price.