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Contains final proofs and newspaper cuttings of advertisements for press release.

Themes include:
the opening of new stores such as Kettering, Wellingborough and Wandsworth;
new bakery at Chippenham;
bigger Cowley store;
special offers on specific products such as apples, flour, rice, fresh meats and poultry, tea, micromesh tights and toiletries (some advertisements include customers' comments);
Red Star discount offers;
"Focus on Sainsbury's" series;
Christmas promotions;
"French Week at Sainsbury's",
Sainsbury's Freezer Centres and SuperSainsbury's stores;
petrol offers;
requests from Sainsbury's for available sites for new stores (SavaCentres, supermarkets and freezer centres);
information for customers that the unofficial depot strikes had been settled.