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Newspaper advertisement from The Sun featuring the copy "Saving now at Sainsbury's" and the slogan "It's good food and good value at Sainsbury's".

Savings featured include "New Reduced Prices" on Sainsbury's Steak Pies and Steak & Kidney Pies, and other savings on Nescafé Instant Coffee, Heinz Cream of Tomato Soup, Ideal Evaporated Milk, Sunwhite Australian Rice, Sainsbury's Assorted Biscuits, S & B Marmalade, Sainsbury's Green Label Tea (Ceylon blend), and John West Sardines.