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"Sainsbury's svensational savings" 4-page leaflet promoting products on special offer during Sainsbury's World Cup 2002 promotion.

Features the copy "Kick off The World Cup with Sainsbury's svensational savings" and "big cheers for big savings", and the slogan "Sainsburys The Official England Supermarket". The "svensational" title is a play on words with the name of the England football team manager at the time, Sven-Göran Eriksson.

Products on special offer (e.g. "Buy one get one free", "3 for 2", "buy 1 get 1 half price" and price savings) include:

Sainsbury's own-brand products:
Meat and meat products - Sainsbury's Frozen 100% Beef Burgers and Chilli Burgers, Taste the Difference bacon and sausages, Cocktail Sausage Rolls, Fresh Extra Lean Beef Mince, Fresh Family and Super Chicken
Fish - Salmon Fillets, Frozen Breaded Scampi
Drinks - Pure Orange Juice, Red Label Tea Bags, Navarra red wine
Bread - Instore Bakery Farmhouse Loaf
Desserts and puddings - Zabaglione and Cafe au Lait desserts, Frozen Apple and Woodland Fruit Strudel, Indulgence Ice Cream Range
Sauce - Fresh Pasta sauces
Quiche - Broccoli, Tomato and Cheese Quiche
Ready meals - Lasagne and Cannelloni, Frozen 99p Meal Range, Frozen Chicken Kiev
Fruit, vegetables and salad - Peach Punnet, Continental Four Leaf Salad, Jersey Royal potatoes, Medium Avocado
Pasta - Conchiglie pasta

Non-Sainsbury's products:
Snacks, biscuits & confectionery - KP Skips and Hula Hoops [crisps], KitKat [chocolate], McVitie's Jaffa Cakes, Bahlsen Choco Leibniz milk and dark chocolate biscuits, Jacobs crackers, McVitie's biscuit range,
Dairy - Rowntree kids fruity fromage frais, Dairylea Tubs, Ski Smooth yoghurts
Ready meals - Dalepak New Frozen Vegetable Curry Grills
Breakfast cereals - Kellogg's Cornflakes, Frosties, Coco Pops, and Rice Krispies
Other food - Pot Noodles, Chicago Town 5" Deep Dish Frozen Pizza Range, McCain Snacking range (Chips, Chicken Wings, Micro Pizza, Micro Garlic Bread), Dolmio Stir-In [sauces?]
Drinks (non-alcoholic) - Maxwell House Granules and Powder [coffee], Schweppes Lemonade
Beers, wines & spirits - Stella Artois [lager], Asahi Super Dry Beer, Smirnoff Ice [alcopop], Dow Late Bottled Vintage Port, Croft Original Fine Pale Cream Sherry, wines (Chalk Ridge White, True Blue Sauvignon, Blue Nun, Accademia Del Sole, Gallo White Grenache, French Revolution Red, Lamberti Valpolicella, Segada, Connubio Pinot Grigio, and Argento Chardonnay, Budweiser Party Pack, Bacardi Breezer [alcopop]
Non-food - World Cup Footballs; Adidas Body Spray, Shower Gel and Anti-Perspirant Deodorant; Gillette Series Shave Gel, Shower Gel and Anti-Perspirant Deodorant; Pantene Styling products, Colgate Liquid 2 in 1 [toothpaste], Pantene Shampoo and Conditioner, Pampers Baby and Sensitive Wipes, Avent Electric Steriliser and Breast Pump, Ariel (Bio, Non Bio and Colour) [laundry detergent], Double Velvet Toilet Paper, Flash Express (Starter Kit and Refill Packs), and Dreft Dark)

Features the slogan "Sainsbury's making life taste better for less" and a price-cutting knife logo.

Leaflet was available to customers at no charge as part of the "Sainsbury's making life taste better" advertising campaign and includes colour photographs.