"Sainsbury's Drinks" Spring 2010 booklet

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Ref. No: SA/MARK/ADV/3/2/1/2/1/3/41
Date: Feb 2010
Level: Item
Extent: 1 item
Access: Open

Drinks Alcoholic drinks Beer Ale Lager Cider Spirits Gin Liqueurs Rum Vodka Whisky Wine American wine Australian wine French wine Champagne Italian wine Port Red wine Rosé Sherry South African wine Spanish wine Sparkling wine Vermouth White wine Packaging Recipes Awards Corporate social responsibility Fair trade Sustainability Staff Buyers Marketing Advertising Customer magazines Customer competitions

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Booklet (32 pages, in a magazine style format) which is described as "the definitive guide to all your beers, wines and spirits". The booklet features: news about new drinks products available at Sainsbury's; articles about drinks; lists of a selection of wines, beers and spirits with prices; recipes for food and drinks; details of a competition to win a trip to South Africa; advertisements. Articles are included about afternoon tea (with alcoholic drinks); reasons for the higher cost of some wines (article by Olly Smith); Sauvignon Blanc wines; the work of Sainsbury's winemakers Clem Yates and Barry Dick; rum and cocktails; South African wines; premium bottled ales; food and wine matching. Advertisements are included for Eristoff (vodka), Blossom Hill (wine) and McGuigan (wine). Recipes included: Chocolate & Almond Cupcakes; Moist Banana Cake with Butterscotch Drizzle; Cheesy Ham & Asparagus Stratas; Mini Gruyère & Thyme Scones; Long Island Iced Tea; the Original Bacardi Daiquiri (rum with lime juice); Havana Dark & Stormy (rum with ginger beer and Angostura bitters). The booklet was produced by Seven Publishing Group Ltd for Sainsbury's Supermarkets Ltd.

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"Sainsbury's Drinks" Spring 2010 booklet

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