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"Sainsbury's Drinks" Spring 2011 booklet
Booklet (32 pages, in a magazine style format) which is described as "the definitive guide to all your beers, wines and spirits". The booklet features: news about new drinks products available at Sainsbury's; articles about drinks; lists of a selection of wines, beers and spirits with prices;...
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- Ref. No: SA/MARK/ADV/3/2/1/2/1/3/43
- Date: Mar 2011
- Level: Item
- Extent: 1 item
- Access: Open
Drinks
Alcoholic drinks
Beer
Ale
Lager
Cider
Spirits
Brandy
Gin
Vodka
Whisky
Wine
Australian wine
French wine
Champagne
German wine
Italian wine
Port
Red wine
Rosé
South African wine
Spanish wine
Sparkling wine
White wine
Low and no alcohol drinks
Non-food products
Books
Chinese food
Indian food
Italian food
Spanish food
Packaging
Recipes
Awards
Corporate social responsibility
Fair trade
Suppliers
Marketing
Advertising
Customer magazines
Customer competitions
Sales promotions
Coupons
Sports marketing
Seasonal
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Booklet (32 pages, in a magazine style format) which is described as "the definitive guide to all your beers, wines and spirits". The booklet features: news about new drinks products available at Sainsbury's; articles about drinks; lists of a selection of wines, beers and spirits with prices; recipes for food and drinks; details of a competition to win the book "Cocktails by Sainsbury's"; a money-off voucher for Carlos III brandy; advertisements. Articles are included about buffet lunches; Springtime wines (article by wine expert Olly Smith); wines to go with Indian, Italian, Spanish and Chinese food; Sainsbury's Fairtrade wines; new cocktail displays in Sainsbury's stores (with barware, glassware, liqueurs and spirits - all in one place); cocktails; 'meet the producers' of own-label drinks (Georges Duboeuf, Shepherd Neame, Quinta do Crasto, and Aspall); lower alcohol wines. Advertisements are included for Brancott Estate wine (with competition for trip to the Rugby World Cup 2011 Final), Oxford Landing Estates wine, Belvedere Vodka with Fever-Tree Tonic, and Heineken lager beer. Recipes included: Smoked Salmon, Dill & Spring Onion Quiche; Red Pepper Houmous; New Potato, Chive & Crème Fraîche Salad; Watercress Pesto Stuffed Chicken; Orange & Raspberry Cheesecake; Sea Breeze (vodka, grapefruit juice and cranberry juice cocktail); Daiquiri (rum and lime juice cocktail); Strawberry Daiquiri. The booklet was produced by Seven Publishing Group Ltd for Sainsbury's Supermarkets Ltd.
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