The price list covers the full range of Sainsbury's products, i.e. meat, poultry and game, groceries and provisions.
It is hard to see any order in the layout of the pamphlet although similar products from the various departments are listed next to each other. In general dairy products are listed at the start of the pamphlet, charcuterie, groceries and "sundries" (mostly assorted groceries) in the middle and meat and poultry at the end.
Each page is headed with a title stating the nature of the products listed on those pages, at the foot of each page there is a promotional slogan. The front cover is illustrated with a a white on maroon line drawing of a famyard; the back cover contains an advertisement for Crelos margarine captioned "The Shop Window This Week.
The pamphlet has 30 folios. Indexed, and wish space allocated for a shopping list on the penultimate page.
The price list was valid for a fortnight, subject to market fluctuations.
The pamphlet has been stamped with the address of the branch at 6 Haymarket, Norwich.
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"Good Food. J. Sainsbury" price list
The price list covers the full range of Sainsbury's products, i.e. meat, poultry and game, groceries and provisions.
It is hard to see any order in the layout of the pamphlet although similar products from the various departments are listed next to each other. In general dairy products are listed...
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It is hard to see any order in the layout of the pamphlet although similar products from the various departments are listed next to each other. In general dairy products are listed...
- Ref. No: SA/MARK/ADV/3/3/1/44
- Format: Printed Material
- Date: 4 Oct 1937
- Level: Item
- Extent: 1 item
- Access: Open
16
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