Design and production material for proposed television commercials

Rushes showing several takes of a pack of Sainsbury's New Zealand Lamb being picked up and put down, and being put in fridge. Seems to be intended for use in advert. No audio or title card. Two...

SA/MARK/ADV/5/4/1

Animated cartoon featuring an old couple being interviewed. The tagline of the advert is “Cheap may not be a Sainsbury word but it is a Sainsbury fact”. This is probably an 'animatic' for a...

SA/MARK/ADV/5/4/2

Four adverts with the tagline “There is a Sainsbury way of doing things”. These look like they are probably unfinished adverts which were not broadcast. 1. Details of a colony of rare butterflies...

SA/MARK/ADV/5/4/3

Three adverts featuring the tagline “Good food really does cost less at Sainsbury’s”. They feature a sequence of still images with voiceover (seems to be by actor Simon Cadell). These are...

SA/MARK/ADV/5/4/4

Photomatics of proposed television commercials for Sainsbury’s with slogan “Good food costs less at Sainsbury’s” and a “it costs nothing/no more to …” tagline. Photomatics consist of...

SA/MARK/ADV/5/4/5

Video containing animatics for "Rosie Wong", "Ketchup", "Taste Test" and "Granary" television commercials. These animatics contain drawings and dialogue to demonstrate the proposed ideas for the...

SA/MARK/ADV/5/4/6

Video of an animatic (an animated storyboard - a simple mockup of a commercial or other film) titled 'Environment'. The video has not been digitized so no details are known of the contents.

SA/MARK/ADV/5/4/7

Video containing nine animatics for a series of proposed television commercials for Sainsbury’s. These animatics contain drawings and captions to demonstrate the proposed ideas for the commercials,...

SA/MARK/ADV/5/4/8

Video containing animatics for two proposed television commercials "Coming Home" and "College" featuring the slogan “Sainsbury’s. It’s family business” and promoting Sainsbury’s own brand...

SA/MARK/ADV/5/4/9

Narramatics for a series of three proposed Sainsbury’s television commercials. These narramatics (similar to animatics) consist of a series of images with a voiceover to give an impression of what...

SA/MARK/ADV/5/4/10

Video footage, showing Sainsbury’s bread and turkey for television commercials. No sound (this presumably would have been added later as a voiceover). Contents: 1. Footage for bread commercial (see...

SA/MARK/ADV/5/4/11

Television commercials (probably not broadcast) beginning with a “Save at Sainsbury’s” caption which promote special offers on products at Sainsbury’s. There are commercials for pork with...

SA/MARK/ADV/5/4/12

Compilation of early versions of two Sainsbury's television commercials. Classical music plays in the background of both commercials but there is no other audio, and the footage includes burnt-in...

SA/MARK/ADV/5/4/13

Television commercial (30 seconds) promoting Sainsbury’s own-brand food products and how their products have been improved following taste tests by members of the public around the country. The...

SA/MARK/ADV/5/4/14

Series of three television commercials with the “Sainsbury’s. Making Life Taste Better” slogan. The adverts focus on how the food was worth a lot more than the financial cost as a part of...

SA/MARK/ADV/5/4/15

Series of three television commercials, two of which are early versions of 'Making Life Taste Better' television commercials and one which was possibly not used. “Checkout” (45 seconds). The...

SA/MARK/ADV/5/4/16