Photographs, slides, transparencies and negatives of general advertising

Sets of cards with fairy tale and bird themes, given away free with Sainsbury's tea for customers to collect. SA/MARK/ADV/1/3/2/11 and the design of the cards suggests that SA/MARK/ADV/1/3/2/1-4 were produced first

Includes: 2 sets of colour photocopies of a variety of poster stamps sent in by: (1) Mr Charles Kiddle, Committee Member, Cinderella Stamp Club, PO Box 13, Alton, Hants, GY34 4DW (including stamps nos.: 1, 2, 3, 4, 5, 8, 9, 10, 11, 13, 14, 15, and 20), and (2) Mr A. Howard, 22 Oxleys Road, Waltham Abbey, Essex, EN9 3PL (including stamps nos.: 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, and 20); an article by Mr Kiddle from the Oct 1995 issue of "Stamp Magazine" (pp.92-95) in which he describes the Sainsbury stamps using information gathered from Karen Fielder on 7 June 1995 (see ADMIN/1/? Nov 1993 - Oct 1995 for correspondence); a black and white photocopy of an article entitled "Sainsbury's Labels" by L.N. Williams from pp.64 -65 of "The Cinderella Philatelist" describing the discovery of the series of c.20 'labels' advertising J. Sainsbury's and asking the members of the Cinderella Stamp Club for any further information about the stamps; includes poor illustrations of 13 of the stamps (AccNo: 1995:2011).

Small trade tokens, made in imitation of the guineas of George III, issued between 1787-1800, and nicknamed 'spade guineas' from the shape of the shield on the reverse. These tokens are made of brass, sometimes so highly burnished that they are taken for gold. The tokens were made by manufacturers in Birmingham, and were bought in vast quantities by many retailers to be stamped with their own devices, and to be given away to customers. Although these tokens had no monetary value and could not be exchanged for goods, customers collected them in large numbers for use as toy money or gaming tokens, and they proved to be a highly successful advertising gimmick. The Sainsbury tokens vary considerably in design. The earliest known was issued in 1882, and bore the head of George III on one side with the legend "Wholesale Depot - London NW" and "J. Sainsbury, Provision Merchant opposite West Croydon Station" on the other. Several varieties of tokens were issued with the opening of the Seven Sisters Road North branch of Sainsbury's in 1889 - examples include "special table delicacies", "dealer of poultry and game", "arrivals of pure butter daily", and "high class provision merchant". The Company's last purchase of "guineas" occurred in 1913 to celebrate the opening of a branch in Norwich. A very popular design of token much used at the beginning of this century just bore a rather double chinned profile of George III and the legend "J. Sainsbury for best provisions". Apparently the Company disposed of a large number of its tokens in c.1915 to a travelling theatre group to use as stage props.

Set of 12 colour picture tea cards depicting a range of "Foreign Birds in Their Natural Haunts" including the Amazon Parrot, Budgerigar, European Flamingo, Golden Oriole, Golden Pheasant, Great Bird of Paradise, Griffon-Vulture, Long-Tailed Whydah Bird, Monal, Red Bishop Bird, Racket-Tailed Humming Bird, and Toco Toucan. The back of each card mentions a "Tea Picture Prize Competition" and notes that free albums were obtainable from J. Sainsbury for 12 cards.

Series of 12 colour picture tea cards depicting a range of "British Birds in Their Natural Haunts" including the Blue Tit, Bullfinch, Chaffinch, Golden Eagle, Goldfinch, Green Woodpecker, Jay, Kingfisher, Magpie, Mallard, Robin, and Yellow Wagtail. The back of each card mentions a "Tea Picture Prize Competition" and notes that free albums were obtainable from J. Sainsbury for 12 cards.

Comprises original and photocopied war time newspaper advertisements including: /1: Sainsbury rationing newspaper advertisement [1939]; /2: photocopy of informative newspaper advertisement entitled "The butcher at Sainsbury's" [1943]; /3: master photocopy of poster "Please go easy with the butter! In the interests of the national economy we are all asked to 'Grin and Share it!' J. Sainsbury"; /4: booklet of various newspaper cuttings of 'Points' advertisements [1942]; /5: booklet of various newspaper cuttings of 'Cheese' advertisements, 3 of which advise housewives on how to cook with cheese and include recipes [1942]; /6: newspaper cutting of informative Sainsbury's advertisement "Please go easy with the bacon!... Grin and share it!".