"Sainsbury's Select the Best of British and Promote on TV" press release 9 Sep 1983

Press release announcing the start of Sainsbury's 'annual promotion in support of British foods', which had been running for four years and was entitled 'Sainsbury's Select the Best of British'.

The release emphasizes the company's support for the British food industry and British agriculture. Some products were to be promoted on television advertising as part of the promotion. A list is included of some of the products which were to be reduced in price for the promotion.