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Sainsbury Archive Logo
File containing public relations material concerning Sainsbury's Reward Card and British Airways Air Miles. The file appears to have originated from the Local Public Relations section of Sainsbury's Public Relations Department.

Includes photocall paperwork and photographs, memoranda and photocopies about Reward Card information, photocopies of press cuttings about launch of Reward Card at various branches, script of Reward Card Presentation, glossy information pack about the Reward Card with various leaflets and brochure for Air Miles.