Home economists speaker service monthly and quarterly reports

Reports from Sainsbury's home economist speaker service containing customer feedback on Sainsbury's in general and specific products and statistics on the number of talks and visits given by the speakers.

The reports from 1989 to 1994 were produced approximately monthly and contain details of some of the customer feedback received by the home economists. Customer feedback was gathered from presentations, exhibitions and demonstrations, school groups, and from consumer groups. Answers to queries asked by customers and statistics on the number of talks are also included.

The reports from 1995 to 1996 were issued quarterly and are more concise. These include statistics on the talks given, a summary of the activities undertaken by the speakers (such as representing Sainsbury's at exhibitions and conferences) and a very brief summary of the customer feedback received. The details of the feedback were passed on to the relevant people in the company rather than being included in the report.

Includes customer reactions and thoughts about new ranges and products, labelling, individual stores, environmental issues, food safety, other retailers, and employment.