"Proud" London 2012 Paralympic Games sponsorship postcard, [2010]

Postcard sent to Sainsbury's staff with a message from Justin King (Chief Executive of Sainsbury's) explaining how the company is proud to have become a sponsor of the London 2012 Paralympic Games.

On the front of the postcard is an image of Sainsbury's staff using their bodies to form the letters P R O U D, the text "Proud to be the Official Supermarket Partner of the London 2012 Paralympic Games" and the Paralympic logo.

On the back is the message from Justin King which explains that he signed the agreement to become Official Supermarket Partner of the London 2012 Paralympic Games earlier that day, and that a telephone line has been set up with a recorded message about the announcement.