Review of Supermarket Chains, North East Region of USA

Consists of a file entitled 'Review of Supermarket Chains, North East Region of USA, Shaw's - New England and Wegman's - Rochester NYS.

File contains the following: detailed floor fixture plan for Shaw's prototype layout; copy of information leaflet circulated to communities where Shaw's proposed to open a store; observations and comparisions of store format issues; photographs of product displays within a Shaw's store and merchandising and space management principles.

Also contains information relating to Wegman's and Giant Foods.

(This file is possibly a supplement to a presentation).