First contact report by Saatchi & Saatchi Garland-Compton Ltd relating to advertising
1 Jun 1977First contact report from Saatchi & Saatchi Garland-Compton Ltd. who took over (as advertising agents to Sainsbury's) from OBM. Meeting was held at Stamford House and clients present were Mr J....
SA/MARK/ADV/4/2/1
Homebase advertisements
[c. 1990s]Consists of three different advertisements featuring a photograph and text relating to product range available. The format of these indicate that they may be proofs for advertisements placed in...
SA/SUB/SGB/GEN/42
Radio advertisement scripts (25 Aug 1987)
25 Aug 1987Radio advertisement scripts produced for J. Sainsbury plc by Broadbent Advertising Limited. Scripts are entitled: 'Jubilee', 'Yorkshire Dales', 'Cash Register' (First Revision), and 'Coachman'; all...
SA/MARK/ADV/4/10/1/2
Newspaper article entitled "Saatchi loses Sainsbury"
7 May 1985Newspaper article from 'The London Standard' entitled "Saatchi loses Sainsbury". Extract: "The country's biggest grocery network has just dropped Saatchi & Saatchi, the country's biggest advertising...
SA/MARK/ADV/4/4/2
Summaries of expenditure on advertising
1975-1980Summaries of expenditure on television, press and other advertising 1978-80, and a table comparing the advertising costs related to turnover of Sainsbury's and other food retailing companies 1975-79. ...
SA/MARK/ADV/4/6/2
Letter and proposed radio advertisement scripts (10 Feb 1988)
Feb-Apr 1988Letter from Broadbents Advertising Limited to Bridget Williams [Company Archivist], dated 26 April 1988, asking her to confirm two points of historical information for use in three proposed radio...
SA/MARK/ADV/4/10/1/4
Advertisement record book, 1917-18
1917-1918Record book of detailing advertising space purchased in town and provincial newspapers. Gives: name of newspaper; size of advert; rate; month and day advert appeared and total monthly cost. ...
SA/MARK/ADV/4/1/1/2
Proof/video/audio library catalogue
[1980s]-1998National Advertising Department's proof/video library catalogue. Indexed. Includes the following sections: quality colour press proof library; price press proof library (OTRC); corporate...
SA/MARK/ADV/4/11
Radio advertisement scripts (17 Aug 1987)
17 Aug 1987Radio advertisement scripts produced for J. Sainsbury plc by Broadbent Advertising Limited. Scripts are entitled: 'Cash Register', 'Coachman', 'Jubilee' and 'Yorkshire Dales', and are all 40...
SA/MARK/ADV/4/10/1/1
Radio advertisement scripts (26 Aug 1987)
26 Aug 1987Radio advertisement scripts produced for J. Sainsbury plc by Broadbent Advertising Limited. Scripts are entitled: 'Jubilee' (Revise 2), 'Cash Register' (Second Revision), 'Yorkshire Dales' (Revise...
SA/MARK/ADV/4/10/1/3
Advertisement record book, 1919-21
1919-1921Record book of detailing advertising space purchased in town and provincial newspapers. Gives: name of newspaper; size of advert; rate; month and day advert appeared and total monthly cost. ...
SA/MARK/ADV/4/1/1/3
Advertisement record book, 1915-16
1915-1916Record book of detailing advertising space purchased in town and provincial newspapers. Gives: name of newspaper; size of advert; rate; month and day advert appeared and total monthly cost. ...
SA/MARK/ADV/4/1/1/1
Sainsbury's Schoolbags "How many times have you used your carrier bags?" poster
[1995]Banner poster featuring the slogan, 'How many times have you used your carrier bags?, a photograph of a schoolchild with a paintbrush, and a Sainsbury's Schoolbags logo featuring a carrier bag...
SA/CR/EDU/4/1/5
Signboard reading "Sainsbury's. Everyone's favourite ingredient."
[1990s]Outsize signboard featuring the image of a family of four (parents and a small boy and girl) wearing nightclothes in a kitchen with the children drinking; accompanying copy reads "Sainsbury's. ...
SA/MARK/ADV/1/1/3/2/1
Logo bug, 'Making Life Taste Better' (promotional souvenir)
[1990s-2000s]Tomato-character logo bug with wobbly eyes and 'sticky feet' attached to a white length of ribbon that features the slogan "Sainsbury's Making Life Taste Better" in orange and blue.
SA/MARK/ADV/1/3/14
''Be in the fashion! Shop at J. Sainsbury's" advertising artwork
[c. 1920s]Watercolour drawing for advertisement. Shows a lady in 1920s dress with basket of provisions with a Sainsbury's store in the background and a shop assistant carrying goods, also bears an inscription...
SA/MARK/ADV/5/1/1
"All the best from Sainsbury's" advertising campaign printing block
[c.1970s]Plywood printing block with white metal printing surface featuring image of a shopping trolley and inscription 'All the best from Sainsbury's'.
SA/MARK/ADV/5/2/4
Images used for national advertising
Aug 1992Colour slide transparencies used for national advertising.
SA/MARK/ADV/IMA/1/9
"The Fortunes of War" tea newspaper advertisement from The Eastbourne Gazette
9 Sep 1914Newspaper advert from The Eastbourne Gazette, 9th September 1914. 'Sainsbury's London's Leading Provision Stores. The Fortunes of War. Notwithstanding the loss of three million pounds of Tea (a...
SA/MARK/ADV/1/1/1/1/1/6/2/61
Billboard advertisement, 'Good Food Costs Less'
Aug 1984Large colour advertisement, probably for a billboard; copy appears to include the slogan "Good Food Costs Less". "Brierley Hill, Aug '84" is written on the back of one of the rolls suggesting that...
SA/MARK/ADV/1/1/2/2/1