Proofs of newspaper advertisements
1960-1982Contains final proofs of advertisements for press release and some newspaper cuttings. Themes include: staff recruitment, opening of self-service stores, Sainsbury's testimonial advertisements...
SA/MARK/ADV/1/1/1/1/2/5
Proofs of newspaper advertisements, 1972-74
1972-1974Contains final proofs of advertisements for press release and newspaper cuttings. Themes include: the 'Sainsburyprobe' series with comments from customers, and strapline 'It's good food and good...
SA/MARK/ADV/1/1/1/1/2/13
Proofs of newspaper advertisements, c.1982-1995
c. 1982-1995Contains final proofs of advertisements for press release and newspaper cuttings. Themes include: "Discount '82" and "Discount '83" promotions, 'Sainsbury's Basket' promotions, special offers on...
SA/MARK/ADV/1/1/1/1/2/19
Proofs of newspaper advertisements, c.1983-86
c. 1983-1986Contains final proofs of advertisements for national press release. Advertisement themes include: prices for selected food products such as bread, and beers, wines and spirits, and non-food...
SA/MARK/ADV/1/1/1/1/2/20
Proofs of newspaper advertisements, 1986-87
1986-1987Contains final proofs of advertisements for press release. Themes include: bank holiday, Summer, Autumn and Christmas promotional offers; promotions of specific products such as 'Monastère'...
SA/MARK/ADV/1/1/2/1/1
Proofs of newspaper advertisements, Nov 1979-Mar 1984
Nov 1979-Mar 1984Contains final proofs and photocopies of advertisements for press release. Themes include: Campaign slogan 'Good food costs less at Sainsbury's' promotions for specific products such as potatoes,...
SA/MARK/ADV/1/1/2/1/14
Proofs of newspaper advertisements, 1983-87
1983-1987Contains final proofs of advertisements for national press release. The advertisements include: 'Good Food Costs Less' campaign slogan; discount prices for selected products; promotions on specific...
SA/MARK/ADV/1/1/2/1/26
Proofs of newspaper advertisements, 1989
1989Contains final proofs of advertisements for national press release. Themes include: specific promotions such as Sainsbury's Classic Italian Sauces, 'Greencare' range of household cleaners,...
SA/MARK/ADV/1/1/2/1/29
Wine Campaign proofs of advertisements 1991
May-Jun 1991Contains final proofs of advertisements for press release relating to wine campaign. Advertisements are arranged in the order that they were released per week with accompanying lists of the national...
SA/MARK/ADV/1/1/2/1/32
"Cinderella" tea advertising cards
[c. 1905-c. 1910]Set of six illustrated cards telling the fairy tale story of 'Cinderella' and promoting 'J. Sainsbury's Pure Tea'.
SA/MARK/ADV/1/3/2/2
Beverages and soft drinks (not BWS) point of sale advertising material
[Early 20th century-1990s]Comprises Point of Sale advertising material for beverages and soft drinks; examples featured include barker cards, showcards, shelf labels, and posters. Products advertised include: Coffee...
SA/MARK/ADV/2/1/1
Beers, wines, spirits and cigarettes point of sale advertising material
[1970s-2000s]Comprises Point of Sale advertising material for beers, wines, spirits and cigarettes; examples featured include shelf labels, barker cards, posters, and banners (displayed...
SA/MARK/ADV/2/1/2
Photographs, slides and transparencies of advertisements for groceries
1910-1990sComprises photographs, slides and transparencies of advertisements for groceries including: J. Sainsbury's ready-packed groceries: "Our stock is always FRESH, our QUALITY the FINEST obtainable, and...
SA/MARK/ADV/IMA/3/2/4
Press releases, 1993
Jan-Dec 199329 Dec 1993 Sainsbury's new wines from the South of France Bring a Ray of Sunshine to Midwinter (includes prices) 25 Nov 1993 Some Festive Fun With Jane Asher Cakes at Sainsbury's (new Christmas...
SA/PR/2/1/28
Press releases, 2011
201131 December 2011 Shoppers across Britain will continue to reap rewards of Sainsbury’s Brand Match 24 December 2011 Sainsbury’s £90 million January Sale 21 December 2011 Top of the pops 20...
SA/PR/2/1/46
'Wine News', Oct 1988-Nov 1991
Oct 1988-Nov 1991'Wine News' press releases sent to wine journalists giving details of ranges and prices.
SA/PR/7/4
'The Sainsbury book of Wine' (book)
1984-1985SA/PUB/1/1/13
'A Sainsbury Guide: Tea and coffee' by Jacki Baxter (book)
Oct 1987Describes the history of tea and coffee, the different types of tea and coffee, and how they are grown, processed, blended, brewed and drunk.
SA/PUB/1/3/20
Sainsbury's regional wine guides
1989-1991Guides to wine regions and wine and grape varieties published by Webster's Wine Guides and Webster's Wine Price Guide Ltd for J Sainsbury plc. Series edited by Oz Clarke.
SA/PUB/1/21
Sainsbury's pocket wine guide (books)
1992-1996Annually revised guide to wine regions, producers, grapes and specific wines published by Webster's Wine Price Guide Ltd and Webster's International Publishers Limited for J Sainsbury plc.
SA/PUB/1/22