Image of Sainsbury's Fabric Conditioner
[1970s-1980s]SA/PKC/PRO/2/4/4/4/17
Image of Sainsbury's Fabric Softener (500 ml 12p)
1972Negative number W 257. Photographer: [Dennis] T. Waller. Designer: Audrey Fletcher. File number 88a.
SA/PKC/PRO/2/4/4/4/18/1
Image of Sainsbury's Fabric Softener (500 ml 17.6 fl oz, 1 litre 35.2 fl oz)
[1978]SA/PKC/PRO/2/4/4/4/18/4
Image of Sainsbury's Fabric Softener (1 litre 22p)
Apr 1973Negative number 1402-14. Photographer: Graham Hitchcock. Designer: Audrey Fletcher. File number 121.
SA/PKC/PRO/2/4/4/4/18/2
Image of Sainsbury's Wash & Care laundry products
[c. Jun 1991]Includes: Sainsbury's Wash & Care White Blossom Concentrated Fabric Conditioner; Sainsbury's Wash & Care Concentrated Automatic Biological Washing Liquid; Sainsbury's Wash & Care Concentrated...
SA/PKC/PRO/2/4/4/4/8
Image of Sainsbury's Fabric Softener (500 ml 17.6 fl oz, 1 litre 35.2 fl oz)
1978Negative number 6155-4. Photographer: G. [Graham] Hitchcock. File number 236.
SA/PKC/PRO/2/4/4/4/18/3
Merchandising guide page 24: image of fabric softener display
[1980]This image was originally the first item on the twenty-fourth page of a merchandising guide.
SA/BRA/4/2/1/44
Sainsbury's Fabric Softener packaging design material
[1972-1977]Mock-ups and printed packaging (labels). The 1972 design is by Audrey Fletcher as shown in SA/PKC/PRO/2/4/4/4/18/1, and the 1977 design is quite similar to that previous design.
SA/PKC/PRO/2/4/1/19
Image of Sainsbury's Novon Concentrated Washing Powders
[c. Nov 1994]Includes: Sainsbury's Novon Automatic Dual Biological Action Concentrated Washing Powder; Sainsbury's Novon Automatic Non Biological Concentrated Washing Powder; Sainsbury's Novon Colour Automatic...
SA/PKC/PRO/2/4/4/4/14
Image of Sainsbury's Greencare Fabric Conditioner
[c. 1989]SA/PKC/PRO/2/4/4/4/21/2
Image of Sainsbury's Novon Automatic Dual Biological Action Concentrated Washing Powder with Fabric Conditioner
[c. Aug 1993]Image included in 'JS Journal' August-September 1993, p.24.
SA/PKC/PRO/2/4/4/4/24
Image of Sainsbury's Greencare laundry products
[c. 1989]Includes: Sainsbury's Greencare Automatic Washing Powder; Sainsbury's Greencare Fabric Conditioner; Sainsbury's Greencare Automatic Washing Liquid.
SA/PKC/PRO/2/4/4/4/5
"Sainsbury's Fabric Conditioner, Essential Low Price: 99p" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/7/37
Image of Sainsbury's Greencare laundry products
[c. 1989]Includes: Sainsbury's Greencare Automatic Washing Powder; Sainsbury's Greencare Fabric Conditioner; Sainsbury's Greencare Automatic Washing Liquid.
SA/PKC/PRO/2/4/4/4/6
"fabric conditioner: Try our new fresher fragrances for yourself using the sample panels overleaf" flyer
[1999]"Customer information" flyer promoting the "new improved" Sainsbury's Fabric Conditioner range in "new easy to use bottles". The flyer has panels which can be rubbed to smell the scents of the...
SA/MARK/ADV/3/2/2/7/1/3/7
Image of Sainsbury's Novon 2000 Super Concentrated [washing powders]
22 Jan 1996Includes: Sainsbury's Novon 2000 Biological Super Concentrated; Sainsbury's Novon 2000 Non Biological Super Concentrated; Sainsbury's Novon 2000 Colour Biological Super Concentrated; Sainsbury's Novon...
SA/PKC/PRO/2/4/4/4/15
Image of Sainsbury's Greencare Fabric Conditioner
[c. 1989]SA/PKC/PRO/2/4/4/4/21/1
Merchandising layout image: laundry products and household cleaning products
[c. 1976]Black and white photograph of products on display on shelves in a supermarket. Images such as this one were used to demonstrate how products should be laid out and displayed on the shelves. Photograph...
SA/IMA/4/SSI/20/19
"Sainsbury's fresh ideas for your laundry needs: Washing guide" booklet
[1998]Booklet advising customers about buying and using laundry detergents and promoting various Sainsbury's own-brand (including the Novon range) and supplier branded products. Guide provides information...
SA/MARK/ADV/3/2/2/7/1/3/4
Image of the interior of Green Park Station, Bath branch (household products aisle)
[c. 1982]SA/BRA/7/B/8/488
