Final proof of advertisement for new Grange Hill self service branch at 185 Manford Way. The advertisement was to be published in the Chigwell Times, 23 Oct 1953
1953SA/BR/22/G/7/2/1
Image of 9/11 London Road, Croydon branch interior
26 Mar 1953Products visible include jellies and jelly creams, pork sausages, beef sausages, cooked meats, and Sainsbury's Pie with New Laid Eggs. A poster "A Chicken for Easter?" can be seen. Some items were...
SA/BRA/7/C/41/1/25
Final proof of advertisement for new Grange Hill self service branch at 185 Manford Way. The advertisement was to be published in the Chigwell Times and Ilford Recorder, 16 Oct 1953
1953SA/BR/22/G/7/2/2
Image of 9/11 London Road, Croydon branch during conversion to self-service
[c. 1949]Photograph by Sussex Commercial Photo Service Ltd, Hove (reference 132/712 ?).
SA/BRA/7/C/41/1/9
"Q-Less Shopping" poster for [9-11 London Road], Croydon store
[1950]Poster relating to the opening of Sainsbury's first self service store at Croydon. Includes text "It's come to Croydon! 'Q-Less Shopping' Quicker, Easier-at Sainsbury's New Self-Service Store"
SA/BR/22/C/54/1
Advertisement for Sainsbury's self-service store at 132 Lewisham High Street, 1955
1955Advertisement for the new store "the largest all-food self-service in the country" and including illustrations demonstrating how to use a self-service shop.
SA/BR/22/L/31/5
"Sainsbury's Self Service Store" paper bag
[c. 1956]Same design on both sides. Possibly from Walthamstow branch. "Car valves" written in pen on one side
SA/PKC/PAC/6/1/2/6
Image of the exterior of 30/4 Falcon Road, Battersea branch, and adjacent shops
[1960s]The store depicted appears to have been extended from the original counter service store depicted in SA/BR/22/B/12/1/1. The photograph features members of the public passing by the store including...
SA/BRA/7/B/9/6
Image of 9/11 London Road, Croydon branch interior: groceries display
[1950]A variety of items can be seen on sale such as: Hugo's Seville Orange Marmalade; Selsa Finest Self-Raising Flour and National Flour (Selsa was Sainsbury's own brand); Scott's Oats and Quick Quaker...
SA/BRA/7/C/41/1/18
Image of interior of 32/4 Above Bar Street, Southampton branch
6 Oct 1954Includes checkouts. Caption written on back reads "A view of the shop from the entrance, showing on the left the open top cabinets for poultry, four refrigerated meat counters and two refrigerated...
SA/BRA/7/S/16/1/11
Image of 9/11 London Road, Croydon branch exterior
1961Photograph by Maillard, Weymouth Street, London (reference 329/61). An advertisement for "A good cup of Brown Label Tea costs less" can be seen in the window. The photograph also shows adjacent stores...
SA/BRA/7/C/41/1/33
Image of 24 Norfolk House, George Street, Croydon branch exterior
[1959]Photograph showing 24 Norfolk House, George Street branch at night shortly after opening. The photograph is included in JS Journal January 1960. Photograph by Maillard Studio, Weymouth Street, London...
SA/BRA/7/C/41/4/4
Image of the exterior of 31/5 Terminus Road, Eastbourne branch
1952Photograph by Harry C. Deal, shortly before opening. A sign states "Sainsbury's self-service store opens monday next"
SA/BRA/7/E/5/2/3
Image of the exterior of 97/9 Clarence Street, Kingston branch
[c. 1964-1967]Image features advertising for Sainsbury's pies and Family magazine in the window, and part of the store has been converted into a 'self service department'.
SA/BRA/7/K/12/2/1
Self-service instructions regarding sizes of packs
16 Jan 1963"COPY OF SELF-SERVICE INSTRUCTIONS (3/63)" regarding the sizes which packs of cheeses and cooked meats should be.
SA/BRA/4/1/3/13
Image of 24/25 Drury Lane, London store exterior during New Zealand Cheese promotion
Nov 1961Photograph of the store, with advertisements for New Zealand Cheese "Buy New Zealand Cheddar it's good and cheap at Sainsbury's" in the window. A caption on the back states this was a promotion held...
SA/BRA/7/D/11/2/5
Image of 200 Marlowes, Hemel Hempstead branch interior
16 Oct 1956Photograph showing the interior of the store. The 'Lumenated' ceiling was a feature of the new branch (Hemel Hempstead was the first branch to use this type of ceiling). Products on display in the...
SA/BRA/7/H/23/1/11
Branch interior images 1960s
[c. 1960s]Black and white photographs of interiors of self service branches.
SA/BRA/7/UNK/2
"New shop-others cut prices" newspaper article about Bitterne store opening
23 May 1965Newspaper article on competitor's reaction to opening of Bitterne branch. The cutting features an image of Lord Sainsbury [Alan Sainsbury], Mr A.C. Welch (area superintendent) and Mr J.L. Woods...
SA/MARK/ADV/1/1/1/1/2/6/29
Image of 9/11 London Road, Croydon branch interior
[1950]Photograph showing customers in the aisle with products including condiments, pulses and a gondola-end (shelf-end) display of evaporated milk (Nestlé's Ideal Milk).
SA/BRA/7/C/41/1/13