This image was originally the second item on the seventeenth page of a merchandising guide.

Exclusive publication for Sainsbury's Reward Card holders. Includes exclusive offers, recipes and information about new products and services at...

Proof of insert included in 'Family Circle' October 1970 issue. Includes recipes for: Tomato and Bacon Soup; Pork Iraq; Jacket Potatoes; Vegetable...

An identical advert was published in the Mail and the Express during week commencing 9 November.

Includes prices for 'Assorted Biscuits', 'Sainsbury's all butter rich fruit Christmas Cake', 'Luxury all butter with brandy' Christmas cake,...

Confectionery advertisement published in the Sun, Mail, Telegraph, and Times.

Confectionery advertisement. Published in the Telegraph, Mirror, Times, Express, Star, and Today.

Barker card with "Good Food Costs Less at Sainsbury's" slogan.

Barker card with instructions on sealing and pricing of pick 'n' mix confectionery.

Barker card with instructions on sealing and pricing of pick 'n' mix confectionery.

Barker card promoting Beanies - milk chocolate in a crunchy sugar shell.

Barker card promoting the Betty Crocker range of American sweets - Fruit By The Foot, Gushers, and String Thing.

Barker card promoting the Betty Crocker range of American sweets - Fruit By The Foot, Gushers, and String Thing.

Small barker card.