Transcript of speech of product development from a design viewpoint.

The Design Policy of J. Sainsbury Plc by Peter J. Dixon (Chief Designer, Sainsbury's Design Studio).

Rectangular wooden block with a thin metal template attached to one side. The template has a photograph etched on to it. The photograph features the...

Carrier bag study looking at customer preference, design, costs, material and comparisons with competitors.

Includes a JS Journal [Sainsbury's staff magazine] article from July 1976 about the reasons behind the design of Savacentre's symbol and logotype. ...

Orange banner printed with 'Sainsbury's' in white lettering and 'Making life taste better' in blue.

21 colour photographs and 6 pages of colour positives, of various venues during the brand plan roadshow, with various themes such as One Company One...

Design proposal for a logo for Haverhill Meat Products Ltd. The logo took the form, 'HMP'.

Trade mark registration certificate for 'Sainsberry' logo.

Colour and black and white photographs, slide transparencies and negatives of Sainsbury's trade marks and logos.

Includes: copies of 'The Development of Graphics in Retail Packaging - A Case Study'; 'Sainsbury's Packaging Design' by S. D. Lang; a booklet...

Includes: examples of the Sainsbury's logo.

Includes magazine and newpaper articles about Sainsbury's, JS Journal [Sainsbury's staff magazine] articles about profits and duplicate copies of...

Comprises photographs and transparencies of general advertising material including: advertisement featuring the slogan "SAINSBURY'S - The House that...