Product Development from a Design viewpoint speech
1980sTranscript of speech of product development from a design viewpoint.
SA/PKC/PAC/1/3
The Design Policy of J. Sainsbury Plc
1980sThe Design Policy of J. Sainsbury Plc by Peter J. Dixon (Chief Designer, Sainsbury's Design Studio).
SA/PKC/PAC/1/1
Printing block
1971Rectangular wooden block with a thin metal template attached to one side. The template has a photograph etched on to it. The photograph features the back of a pushchair with a girl's face peeping...
SA/PKC/PAC/3/3
Carrier Bag Study
1978Carrier bag study looking at customer preference, design, costs, material and comparisons with competitors.
SA/PKC/PAC/1/4
Drawings for SavaCentre's symbol and logotype
1976-1979Includes a JS Journal [Sainsbury's staff magazine] article from July 1976 about the reasons behind the design of Savacentre's symbol and logotype. The symbol and logotype were designed by a design...
SA/SUB/SBHS/GEN/8/1
'Sainsbury's: Making life taste better' advertising banner
[c. 2000]Orange banner printed with 'Sainsbury's' in white lettering and 'Making life taste better' in blue.
SA/BL/1/1
Photograph of Sains-berry logo
[20th century]Copies of this item are also included in SA/LE/1/3.
SA/LE/1/1/1
Brand Plan roadshow 1999 photographs
Jun 199921 colour photographs and 6 pages of colour positives, of various venues during the brand plan roadshow, with various themes such as One Company One Agenda, Leadership through Team Work, Prepared...
SA/CO/12/13/15
Proposal for HMP (Haverhill Meat Products) symbol
Feb 1970Design proposal for a logo for Haverhill Meat Products Ltd. The logo took the form, 'HMP'.
SA/DES/32
Certificate of trade registration for 'Sainsberry' logo
21 Oct 1909Trade mark registration certificate for 'Sainsberry' logo.
SA/LE/1/5
Images of Sainsbury's trademarks and logos
[c. 20th century]Colour and black and white photographs, slide transparencies and negatives of Sainsbury's trade marks and logos.
SA/LE/1/3
"1869 1969" centenary logo
[1963]SA/HIS/JS100/3/1/1
Sainsbury logo
1980-2001Includes: examples of the Sainsbury's logo.
SA/LE/1/2
Graphic design literature
[1980-2001]Includes: copies of 'The Development of Graphics in Retail Packaging - A Case Study'; 'Sainsbury's Packaging Design' by S. D. Lang; a booklet entitled 'The Juice' giving information on Sainsbury's...
SA/DES/2
General literature about Sainsburys
1964-1998Includes magazine and newpaper articles about Sainsbury's, JS Journal [Sainsbury's staff magazine] articles about profits and duplicate copies of Business Update, briefing notes for Team Meetings (Aug...
SA/HIST/1/5
Photographs and transparencies of general advertising
1970sComprises photographs and transparencies of general advertising material including: advertisement featuring the slogan "SAINSBURY'S - The House that is built on QUALITY" [1915]; Pumpkin pickers...
SA/MARK/ADV/IMA/1/3
Advertising design artwork by Ogilvy & Mather
1970-1971Examples of proofs produced for J. Sainsbury Ltd by Ogilvy & Mather Ltd advertising agency. Includes: two typesetting proofs for Sainsbury's advertising slogans (1971); one advertisement proof...
SA/DES/23
Sainsbury logo and trade marks
1909-1989Includes: examples of headed note paper and artwork and photographs of 'Sainsbury's' logo; correspondence regarding the registration of the 'chicken device' logo and notes on applying for a...
SA/LE/1/1
Texas Homecare material
[c. 1990-1995]Includes a press release from Sainsbury's announcing that fewer Texas Homecare stores were closing than had been previously thought, 15 May 1995, and a report on the City of London's response to...
SA/SUB/TEX/3