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Image of customers with prams outside 68/72 Pentagon Court, Chatham branch

Store opened on 10 Feb 1976. Photograph also shows Huddersfield & Bradford building society branch.

Image of customers with prams outside 68/72 Pentagon Court, Chatham branch 10 Feb 1976

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Image of Harrogate Road, Bradford branch on opening day: baby in trolley at checkout

Photograph taken on the opening day for the new Sainsbury's and Homebase stores at 760 and 762 Harrogate Road, Greengates, Bradford on 11 October...

Image of Harrogate Road, Bradford branch on opening day: baby in trolley at checkout [11 Oct 1983]

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Photograph of JD Sainsbury with a young child in a SavaCentre store

Photograph of JD Sainsbury with a young child in a SavaCentre store [c. 1977-1983]

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Safety of children press cutting

Press-cutting from 'Mother & Baby' called 'WHEN THE MARKET ISN'T SUPER' and includes a comment from Sainsbury's regarding the safety of small children...

Safety of children press cutting Jun 1973

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SA/BRA/5/11/1 - Photograph of baby in pram outside Sainsbury's store

Image of baby in pram outside 66 High Street North, Dunstable branch

Includes poster with "Good food costs less at Sainsbury's" slogan advertising tea prices. Image by John Timbers.

Image of baby in pram outside 66 High Street North, Dunstable branch [c. 9 May 1961]

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Photograph of two small children inside a trolley

Photograph of two small children inside a trolley c. 1970

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Images of child carrying shopping trolleys

Black and white photographs, slide transparencies and negatives of child carrying shopping trolleys.

Images of child carrying shopping trolleys [c. 1970s-1990s]

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Correspondence about problems faced by mothers with young children

Correspondence in response to an article in Mother and Baby magazine relating to the problems faced by mothers shopping with babies and young children...

Correspondence about problems faced by mothers with young children 1972-1973

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Photograph of mother and child selecting cereal from the cereal aisle in a Sainsbury's supermarket

Photograph of mother and child selecting cereal from the cereal aisle in a Sainsbury's supermarket c. 1970

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Baby attachment notice

Notice informing those with young babies that a special attachment for trolleys is available to make shopping easier.

Baby attachment notice [c. 1970s]

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Image of exterior of 45 Heath Street, Hampstead branch

Image was used in January 1955 issue of 'JS Journal'

Image of exterior of 45 Heath Street, Hampstead branch [1954]

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Photograph of children pushing trolley with 'all the best from Sainsbury's' bag inside

Photograph of children pushing trolley with 'all the best from Sainsbury's' bag inside c. 1970

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Image of customers at the fresh produce department at 17 Cable Street, Lancaster branch

Image by Michael Hardy

Image of customers at the fresh produce department at 17 Cable Street, Lancaster branch [c. 1985]

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Tommy's Campaign - store managers briefing

Store managers briefing to the Tommy's Campaign Parent Friendly Awards 1996.

Tommy's Campaign - store managers briefing 11 Jan 1996

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Photograph of staff member showing yoghurt pot to female customer with child

Photograph of staff member showing yoghurt pot to female customer with child c. 1980

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SA/BRA/5/11/2 - Photograph of mother and girl shopping in a Sainsbury's self-service store

Image of interior of 66 High Street North, Dunstable branch with customer and girl

Image by John Timbers.

Image of interior of 66 High Street North, Dunstable branch with customer and girl [c. 9 May 1961]

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Sainsbury's Freezer Centre interior photograph

Black and white enlarged print on a cardboard back board. The photograph depicts customers shopping in a Sainsbury's Freezer Centre, including a...

Sainsbury's Freezer Centre interior photograph [c. 1980s]

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SA/FAM/3/IMA/1/3 - Photograph of Lord Alan Sainsbury with shoppers in unidentified branch

Image of joint president Alan Sainsbury, Baron Sainsbury of Drury Lane and customer in 2/10 Queensway, Bognor Regis branch on its opening day

Includes child in trolley seat. Image by C.E. & W.T. Stevens, reference 560/3.

Image of joint president Alan Sainsbury, Baron Sainsbury of Drury Lane and customer in 2/10 Queensway, Bognor Regis branch on its opening day [26 Mar 1968]

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Image of visit by the Queen Mother to Cromwell Road, Kensington store: Queen Mother meets customers

Photograph of the visit of Queen Elizabeth, The Queen Mother to Sainsbury's Cromwell Road branch in Kensington, London on 5 March 1985. She was...

Image of visit by the Queen Mother to Cromwell Road, Kensington store: Queen Mother meets customers [5 Mar 1985]

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0 - 5 Club magazine, 1998

Magazine containing advice, recipes, offers and rewards for parents of young children.

0 - 5 Club magazine, 1998 1998

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