Binders with instructions regarding 'shelf life' for bacon, cheese, cooked meats, dairy and grocery goods. Each page is dated so that it can be replaced when instructions are revised.

SA/BRA/4/1/3/31

Includes "Discount '79" barker card. This image was originally the second item on the thirty-ninth page of a merchandising guide.

SA/BRA/4/2/1/62

With strapline 'Sainsbury's. Take a fresh look at the dairy'. Includes product guides for 'Freshly Squeezed Ruby Orange Juice', 'Summer Pudding', 'Half Fat Cottage Cheese', Buttermilk Desserts',...

SA/MARK/ADV/1/1/1/1/2/19/65

Advertisement proof with strapline 'Sainsbury's. Take a closer look at the dairy'. Includes product guides for 'Thick And Creamy Yogurts', 'Double Desserts', Half-fat Butter Spread', 'Freshly Squeezed...

SA/MARK/ADV/1/1/1/1/2/19/86

Full colour newspaper advertisement proof. Includes strapline "Sainsbury's. Take a closer look at the dairy.". Promotes dairy products and juice - Sainsbury's Thick & Creamy Yogurts, Half-Fat Butter...

SA/MARK/ADV/1/1/1/1/5/3/67

Includes "Fresh from Sainsbury's store Bakery" logo, "Real Dairy Cream" logo, and "Good Food Costs Less at Sainsbury's" slogan

SA/MARK/ADV/2/1/10/21

SA/MARK/ADV/2/1/10/30

SA/MARK/ADV/2/1/10/38

SA/MARK/ADV/2/1/10/39

Features "Patisserie" design

SA/MARK/ADV/2/1/10/40

SA/MARK/ADV/2/1/12/88

SA/MARK/ADV/2/1/18/168

This item would have backed another related barker card

SA/MARK/ADV/2/1/18/226

"Sainsbury's Better Quality... Same Price" leaflet promoting the constant improvements made to certain products without changing their prices. Leaflet encourages customers to "Look for the 'Q'" to...

SA/MARK/ADV/3/1/1/3/3

Booklet promoting the range of Italian products available at Sainsbury's. Features colour photographs. Products featured include: Sainsbury's range of fresh pasta and Classic Italian pasta sauces...

SA/MARK/ADV/3/1/1/3/4

Booklet featuring the range of Italian dishes available at Sainsbury's. Products featured include: pasta, Italian wines, Italian hams (salami, pepperoni, Milano, Napoli and authentic Parma ham),...

SA/MARK/ADV/3/1/1/3/7

"Cook and keep" booklet introducing Sainsbury's new Italian products. Products featured include: Sainsbury's Italian-style breads (Mini Focaccia, Homebake Sfilatino and Homebake Ciabatta), mixed red...

SA/MARK/ADV/3/1/1/3/8

Customer brochure promoting Sainsbury's range of Italian-inspired dishes and ingredients. The brochure was edited by Marc Cudd. Brochure includes recipes, 'meal solutions' and wine suggestions based...

SA/MARK/ADV/3/1/1/3/17

"information" booklet providing "a guide to the awards Sainsbury's has won for outstanding products and achievement". The booklet promotes various products which had won awards in competitions such as...

SA/MARK/ADV/3/1/1/3/25

Booklet introducing customers to the latest new products available at Sainsbury's. Booklet was available to customers at no charge as part of the "Good food costs less at Sainsbury's" advertising...

SA/MARK/ADV/3/1/2/3/2