Sainsbury's Director: Chief Executive; Chairman
1976: joined the company;
1977: Director of Marketing and Non-Foods (joined the Board of J. Sainsbury Ltd);
1979: Assistant Managing Director, Buying and Marketing;
1986: resigned to become Deputy Chief Executive of Reed International;
2000-Mar 2004: Chief Executive:
2000-?: Chairman and Managing Director of Sainsbury's Supermarkets Ltd
2000-?: Chairman of Homebase Ltd
Mar-Jun 2004: Chairman;
Jun 2004: resigned
P/2873
fl. 1976-2004
Related content
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Photograph of the preview reception at Cromwell Road branch in Kensington, London on 7 November 1983 (the day before the store opened to the public). The event was attended by various special guests including Princess Margaret. The man in the suit appears to be Peter Davis (Sainsbury's assistant managing director).
Image of preview reception at Cromwell Road, Kensington branch: in the fresh fruit and vegetables department
SA/BRA/7/K/3/3/481
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The event was an opportunity for local dignitaries to see the new store. Attendees included Mayor and Mayoress of Northwich
Image of Peter Davis tying a knot of friendship at 21 Leicester Street, Northwich branch
SA/BRA/7/N/16/1/6
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Note from the Company Historian to Sir Peter Davis [Chief Executive] regarding possible locations for the Blackfriars Fellowship to hold their carol service. Includes guides to St Etheldreda's, St Alban the Martyr and St Andrew's, Holborn.
Church guides
SA/EMP/SOC/3/24/7
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Contact print of a visit by Sainsbury's chairman Sir J.D. Sainsbury (later Lord Sainsbury of Preston Candover) and assistant managing director Peter Davis to supplier Nimbus Laboratories. The company which was a manufacturer of soaps, toiletries and allied products was set up by Northampton and County Association for the Blind to give employment to visually handicapped and physically disabled persons (see JS Journal October 1981 page 5 for more information).
Image of Sir J.D. Sainsbury and Peter Davis visiting supplier Nimbus Laboratories
SA/FAM/5/49/5/23
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Includes assistant managing director Peter Davis, branch personnel officer Linda Reed and Philippa Lay
Image of preview for the Lord Mayors of Hull and Beverley at Sainsbury Way, Hessle, Hull branch
SA/BRA/7/H/37/28
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First contact report from Saatchi & Saatchi Garland-Compton Ltd. who took over (as advertising agents to Sainsbury's) from OBM. Meeting was held at Stamford House and clients present were Mr J. Sainsbury [Sainsbury's Chairman] and Mr P. Davis. Issues discussed included the composition of a planned television commercial, and layout of newspaper advertisements and their insertion in various papers.
First contact report by Saatchi & Saatchi Garland-Compton Ltd relating to advertising
SA/MARK/ADV/4/2/1
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Folder of papers relating to a press briefing on Sainsbury's stance on nutritional labelling and the use of artificial additives at the Sainsbury's Conference Centre, Rennie House, Stamford Street, London on 4 March 1986. The folder contains: "A healthy look at Sainsbury's labels." - leaflet for customers on "How to read, understand and use the nutritional information on our packs". "A Healthy Look at the Sainsbury Label" text of talk by Peter Davis (Assistant Managing Director) "A Healthy Look at the Sainsbury Label" press release, 4 Mar 1986 "Coming To Terms with Healthy Eating" press release ('Shopping News') about the "A healthy look at Sainsbury's labels." leaflet, 4 Mar 1986 "Coming To Terms with Healthy Eating" photograph with caption, 4 Mar 1986 "New Healthy Eating Cookbooks Series" press release ('Shopping News'), 4 Mar 1986 "Sarah Brown - Editor of New Healthy Eating Cookbooks" photograph with caption, 4 Mar 1986 "New Healthy Eating Cookbooks Series" photograph with caption, 4 Mar 1986 "New Recipe Library" press release ('Shopping News'), 4 Mar 1986 "New Recipe Library" photograph with caption, 4 Mar 1986 "Nutrititionally Labelled Foods" - list for customers of these foods, Mar 1986 "Artificial Colour Free Foods" - list for customers of these foods, Mar 1986 "Foods From Which Artificial Additives Have Been Removed in the Last Year" - list for customers of these foods, Mar 1986 "Monosodium Glutamate Free Foods (621)" - list for customers of these foods, Mar 1986 "Preservative Free Foods unless otherwise stated" - list for customers of these foods, Mar 1986
"A healthy look at the Sainsbury label." press briefing pack
SA/PR/7/9/8
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Intended opening of the first SavaCentre hypermarket at Washington (County Durham, includes pictures) pgs 1-2; Preliminary results 1975/76 pg 3; Shop-within-a-shop, a scheme where can buy damaged goods at discounted prices pg 3; Introduction of quilts/duvets in selected branches (includes picture) pg 4; Swindon branch visited by the mayor (includes picture) pg 4; Appointment of Peter Davis as a departmental director in the trading division (includes picture) pg 4; Sales of micromesh tights pg 5; Introduction of hand picked produce at Lewisham (Avery 1750 machine, includes pictures) pgs 6-7; Night shift at Stamford House [head office] (1904S computer, includes pictures) pgs 8-9; Progress of Sainsbury's freezer centres (includes picture of Maidenhead branch) pgs 10-11; Introduction of the half a lamb in branches pg 11; Work of the chauffer department (includes picture) pg 11; Problem of unsold goods being returned from branches to the depots (includes pictures) pgs 12-15; Retirements of Les Westcott (area general manager of JS's Woking office) and Stanley Brightwell (technical consultant) (includes pictures) pgs 19-20; Effects of inflation on prices and goods pg 22.
'JS Journal', May 1976
SA/SC/JSJ/30/5
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The photographs in this set appear to show the visit by Michael Jopling MP (Minister for Agriculture, Fisheries and Food) to Coldhams Lane store in Cambridge during the Sainsbury's Select the Best of British campaign. He was accompanied by Sir John Sainsbury (Chairman). (See JS Journal October 1983, for further information about the visit). Also on the picture is Peter Davis (Assistant Managing Director, Buying and Marketing).
Image of a visit to Cambridge Coldhams Lane by Michael Jopling (Minister of Agriculture, Fisheries and Food)
SA/BRA/7/C/4/3/522
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Photograph of the preview reception at Cromwell Road branch in Kensington, London on 7 November 1983 (the day before the store opened to the public). The event was attended by various special guests including Princess Margaret. The man in the suit appears to be Peter Davis (Sainsbury's assistant managing director), and wearing red appears to be Lady Sainsbury.
Image of preview reception at Cromwell Road, Kensington branch: in the fresh fruit and vegetables department
SA/BRA/7/K/3/3/482
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Includes person in Father Christmas costume in background. Image included in 'JS Journal' January 1980, p.4.
Image of assistant managing director Peter Davis greeting customers entering 44 Ankerside Shopping Centre, Tamworth branch on its opening day
SA/BRA/7/T/1/1/36
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Photograph taken at Lord Sainsbury of Drury Lane's 80th birthday dinner held at the Dorchester. The event was attended by Sainsbury's directors (including members of the Sainsbury family) and some retired senior managers and directors. Derek Salisbury, manager of Estates Services (left), Peter Davis, director (centre left), David Sainsbury, finance director (centre right), and Simon Sainsbury (right) pictured. Photographer's reference number 2509/3/12.
Image of Lord Alan Sainsbury's 80th birthday dinner: Derek Salisbury, Peter Davis, David Sainsbury and Simon Sainsbury
SA/FAM/3/33/4/56
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Photograph depicting Sir Roy Griffiths (deputy chairman), Sir John Davan Sainsbury (chairman; later Lord Sainsbury of Preston Candover) and Peter Davis (assistant managing director) in a meeting.
Image of Roy Griffiths, J.D. Sainsbury and Peter Davis in a meeting
SA/FAM/5/49/3/20
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Photograph depicting Sir Roy Griffiths (deputy chairman), Sir John Davan Sainsbury (chairman; later Lord Sainsbury of Preston Candover) and Peter Davis (assistant managing director) in a meeting.
Image of Roy Griffiths, J.D. Sainsbury and Peter Davis in a meeting
SA/FAM/5/49/3/23
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Photograph showing guests at tables at a dinner party including members of the Sainsbury family and some company directors. In the back row some people can be probably identified (this may not be fully correct, as some people cannot be seen clearly): Robert Sainsbury, Lady Sainsbury of Drury Lane (wife of Alan, Lord Sainsbury of Drury Lane), James Sainsbury? (possibly - partially obscured), unidentified woman, unidentified man, Anya Sainsbury (wife of J.D. Sainsbury), Roy Griffiths (a Sainsbury's director), unidentified woman, J.D. Sainsbury (chairman; later Lord Sainsbury of Preston Candover), unidentified woman, Lord Sainsbury of Drury Lane (Alan Sainsbury), unidentified woman, unidentified man, and Simon Sainsbury. On the near table (back row, second from left) is Peter Davis (a Sainsbury's director). The filing of this picture (and another which appears to be of the same event) in the James Sainsbury file may indicate this event was in some way connected specifically with James Sainsbury but this is unclear and it may instead have been misplaced. Photograph by Rawood Ltd, London (reference 3699/17).
Image of unidentified party: guests including family members and some company directors
SA/FAM/9/3/3/7
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Photograph of (left to right): Andrew Snow (branch manager), Joe Barnes (Sainsbury's retail director), Marian Bird (first customer at the branch), John Toft (the original owner of the site) and Peter Davis (Sainsbury's assistant managing director, buying and marketing). Photograph by Dennis Mansell, Braintree (reference 508/44). The photograph is included in 'JS Journal' April 1982 (page 7).
Image of 1 Tofts Walk, Braintree branch: first customer with Sainsbury's directors and branch manager, and the former owner of site
SA/BRA/7/B/34/2/10