POP!
Sainsbury's Cola first started appearing on shelves in the late 1960s, with this classic design that features the word Sainsbury's as a straw.
This stayed pretty consistent throughout the 1970s.
Then the first change came in 1979, when the iconic straw was flattened.
And new sizes and versions were released. When Sainsbury's released caffeine free Cola in 1983, it was the first of it’s kind in the UK.
Then in the late 1980s we see major changes to the design.
Sainsbury's introduced Classic Cola in 1994. This was a complete revamp of Sainsbury's own label cola, introducing an 'original American taste' which was made in the USA and the concentrate shipped over to Britain.
But, we couldn't finish without mentioning a much loved (personally) but short-lived cola hero, the clear Cola. It was launched in 1992 but only lasted a few years as the craze for clear coke fizzed out.
Let us know if you have a favourite design or remember drinking any of these various types of cola.
Related content
-
Negative number 1592-9. Photographer: G[raham] Hitchcock. Designer: P.J.D. [Peter Dixon]. File number 162.
Image of Sainsbury's Cola
SA/PKC/PRO/1/11/4/4/43/1
-
Stamped on back by Design Studio Progressing and Services Dept., signed as approved by K. Brackenborough and dated 7/11/76
Sainsbury's Cola Drink (four cans each 326ml 11.5 fl.oz) packaging
SA/PKC/PRO/1/11/2/2/30/4
-
One copy stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 26/6/79
Sainsbury's Cola Drink (327 ml 11.5 fl oz) proof of label
SA/PKC/PRO/1/11/2/2/30/7
-
One copy stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 12/7/82[?]
Sainsbury's Low Calorie Cola Drink label
SA/PKC/PRO/1/11/2/2/27/1
-
Labelled on back "Silverspring - supplier (rejected), 5/9/89 [signature illegible]"
Sainsbury's Diet Cola (2 litres) label
SA/PKC/PRO/1/11/2/2/31/2
-
Image showing: Sainsbury's Diet Caffeine Free Classic Cola (bottle and can); Sainsbury's Diet Classic Cola (bottle and can); Sainsbury's Classic Cola (bottle and can). The picture shows the original design of Classic Cola used for a short period of time after the product was launched in 1994 before it was redesigned later that year to differentiate it more from Coca-Cola. The picture featured in an article about Classic Cola in 'JS Journal' April 1994 page 7, and also in 'JS Journal' May 1994 page 8.
Image of Sainsbury's Classic Cola range (bottles and cans)
SA/PKC/PRO/1/11/4/4/42/1
-
Image showing: Sainsbury's Diet Classic Cola (bottle, pack of six cans and 'Fun Size' pack of cans), Sainsbury's Classic Cola (bottle and can), and Sainsbury's Diet Caffeine Free Classic Cola (4 pack of cans and individual can).
Image of Sainsbury's Classic Cola range
SA/PKC/PRO/1/11/4/4/42/9
-
Image showing: Sainsbury's Classic Cola (bottles and cans), Sainsbury's Diet Classic Cola (bottles and cans), and Sainsbury's Diet Caffeine Free Classic Cola (cans).
Image of Sainsbury's Classic Cola range
SA/PKC/PRO/1/11/4/4/42/7
Related memories
Do you have an image that relates to this record? Add your personal
touch. If you worked for Sainsbury’s, please provide brief career details
and include dates where appropriate.
Comments
Comments (0)