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Trick or Treat?
To celebrate Halloween we're treating you to a selection of 1960s sweet packaging.
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A Brief History of Wine
Sainsbury’s began selling own-brand wines in the 1960s. Enjoy a few digitised items from our collection charting the rise of this important department.
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Easter Advertising
Egg-xamine archive material showing how Easter at Sainsbury’s has changed over the last hundred years.
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Household Goods
Nowadays Sainsbury’s sells lots of non-food products but for much of its history it focussed almost exclusively on groceries. The earliest exceptions were 'household goods', an offering which has changed significantly over time.
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Christmas Pudding
Christmas lunch isn't over until we've had at least one serving of the stodgy, spiced pudding, laden with butter and suet, that is Christmas pudding - our favourite festive dessert. But how much do we know about it and how has the recipe changed over time?
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Festive Menu
For the upcoming festive season we trawled through materials old and new offering you some ultimate Christmas favourites and inspiration for your menu that most certainly will not disappoint.
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Recipes for Success
The Sainsbury Archive is a treasure trove of recipes dating from the early 20th century to the present day. Whet your appetite with this overview!
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J Cosmetics
In 1981 JS launched their own brand cosmetics range called 'J' cosmetics. Enjoy this trip to fashion and glamour of 1980s with imagery that won't disappoint.
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Souper Duper
As the days get shorter and colder we highlight some of the soup recipes in the collection.
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Sugar and Spice...
And all things nice. A quick look at the changing face of our spices packaging.