Advertising
[1894-present]This subsubfonds includes material from Sainsbury's Advertising department. Early advertising was in the press or in store (through point of sale, handbills and price lists) until 1958, when...
SA/MARK/ADV
Advertising design material
[c. 1920s-1970s]SA/MARK/ADV/5
Advertising campaigns (national and regional) and special campaigns
[1894-2000s]Contains advertising material from Sainsbury's national advertising campaigns (sorted by advertising slogan) and special campaigns (such as royal or sporting occasions, company anniversaries or store...
SA/MARK/ADV/1
Customer promotional material
[1910]-2014Customer promotional material available to customers free of charge. This includes leaflets, booklets, recipe cards, price lists and other material available for customers to take away from...
SA/MARK/ADV/3
War time advertising
1914-1945Advertising material concerning war time restrictions on food stuffs and prices during the First and Second World Wars. Dates: 1914-1918; 1939-1945
SA/MARK/ADV/6
Point of sale advertising
1913-2000sComprises point of sale in-store advertising material for Sainsbury's food and non-food lines.
SA/MARK/ADV/2
Advertising administration
1915-1998SA/MARK/ADV/4
Advertising images
20th centuryContains photographs, transparencies, slides and negatives of advertising.
SA/MARK/ADV/IMA
Special campaigns advertising material
1895-1991This series includes advertising for Sainsbury's special campaigns, including store openings and closures, company anniversaries and special national occasions (Royal events and sporting events). Many...
SA/MARK/ADV/1/2
Non-food products
1960s-2000sSeries comprises point of sale advertising used in stores to promote non-food products.
SA/MARK/ADV/2/2
Multiple products promotional material
1930-2013This series comprises customer promotional material which promotes products available from across the store, rather than promoting one specific product type. For specific product types- for example,...
SA/MARK/ADV/3/1
Sainsbury's testimonial releases
1973-1976Contains statements from shoppers about why they shopped at various branches of Sainsbury's and contracts between J Sainsbury Ltd and shoppers with the latter giving permission for their name,...
SA/MARK/ADV/4/14
General advertising artwork
[c. 1920s-1930s]SA/MARK/ADV/5/1
Photographs, negatives and slides of Point of Sale advertising
1970s-1990sComprises photographs, negatives and slides of Point of Sale advertising. Examples featured include barker cards, showcards, shelf labels, hanging signs, outdoor signage, and window posters; some...
SA/MARK/ADV/IMA/2
National advertising campaigns
1970s-1990sThis series comprises point of sale material tied in with Sainsbury's major advertising campaigns, including 'Good Food Costs Less' and 'Everyone's Favourite Ingredient'.
SA/MARK/ADV/2/3
Special campaigns and promotions
1913-2002This series comprises point of sale advertising displayed in store to support Sainsbury's special campaigns and promotions. This includes: store openings and closures; company anniversaries; Royal...
SA/MARK/ADV/2/4
Photographs of point of sale advertising
1983-1990sSA/MARK/ADV/2/6
Specific product type promotional material
[1910]-2014This series comprises customer promotional material, such as product guides, recipe leaflets and customer competitions and offers. Material has been divided into food and non-food products.
SA/MARK/ADV/3/2
Mather and Crowther Ltd (advertising agency) correspondence and advertising material
1915-1947Correspondence regarding advertising between Sainsbury's and Mather and Crowther Ltd. advertising agency.
SA/MARK/ADV/4/1
Saatchi & Saatchi Garland-Compton Ltd advertising report
1977Saatchi & Saatchi Garland-Compton Ltd were advertising agents to Sainsbury's.
SA/MARK/ADV/4/2