The Sainsbury Archive is the online home for the heart of our heritage, representing the past, present and helping to shape the story of our future. It tells the Sainsbury's story, allowing users to engage and interact with digitised pieces of our history.
Branch Images
Browse our historical images of shops or search for images of your local branch
Own Label Packaging
Sainsbury's Design StudioDiscover the Iconic designs by Peter Dixon created in the Sainsbury's in house design studio.
The Sainsbury Archive is an independent charity and has been held at the Museum of London, Docklands since 2005. Visit the Archive to see materials in the collection and to carry out research at the Sainsbury Study Centre.
Find out more about events in the archive.
Our Stories
Photo Story
Own Label
Highlighting the story, and showcasing examples, of the Sainsbury Design Studio under Peter Dixon, 1962-1977
Long Read
Women at Work
During the 19th century, shop keeping was generally regarded as an unsuitable job for women, not least because of the long working hours and heavy lifting it entailed. However, it was both common and acceptable for female family members to work in smaller shops.
Quick Read
Souper Duper
As the days get shorter and colder we highlight some of the soup recipes in the collection.
Discover Branches
1869-2017Search for your local branch on our map of shops, past and present.
Begin journeyLearning & Activities

Resources
Find old fashioned packaging to colour in and other things to download
Video Story
Food for Talk
A set of small films aimed at getting people talking about food memories
Audio Story
Harry's Story
This on-line audio book describes through pictures a typical day in the life of a delivery boy working for Sainsbury's in 1912.
Video Story
Our Sainsbury's Stories
In memory of Dino Adriano’s commitment to veteran Sainsbury’s staff, in collaboration with the Sainsbury Archive, interference-art were commissioned to produce a learning project that records and shares veterans’ stories, and prompts others to participate with the Archive website.

Your Memories
Add to the archive by sharing your memories of shopping or working at a Sainsbury's branch.
Explore memories