Labelled on back "Approved proof, Try to obtain closer match in dark brown, Watch[?] registration 9/6/77"

Labelled on back "Brown too mottly, out-turns 27/11/70"

One copy labelled "[signature illegible, 9/10/72"

Stamped on back "12 Jul 1973" and also stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 13/7/73

The picture is included in 'JS Journal' August-September 1991 page 26. 'JS Journal' states "There's now an awful lot of coffee in JS, which should be...

Negative number W. 206. Photographer: [Dennis] T[revor] Waller. Designer: John Hill. File number 32 (number crossed out).

Negative number 24866. Photographer: AA. Designer: John Hill. File number 53 (number crossed out).

One copy labelled "Background very mottled, Gold out of register, KB [Keith Brackenborough] 21/8/73"

One copy labelled on back "out-turns, 11/2/70". Another copy labelled on back "11/2/70, [signature illegible]"

Image showing: Sainsbury's Full Roast Instant Coffee (Part Freeze Dried Granules); Sainsbury's Gold Choice (freeze dried instant coffee); Sainsbury's...