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Image was taken on opening day, showing a display for cleaning products on special offer including Ariel.
Labelled on flap "Proof, 2/3/70"
An almost identical advert (the size is slightly adjusted) was published in the Daily Mirror week commencing 1 June 1981.
This image was originally the second item on the twenty-four page of a merchandising guide.
Includes designs of packaging. Contains material relating to the following products/designs: Sainsbury's Detergent Washing Powder (1960s-c....
Design (black and white print) of packaging. Labelled on back as Carlton Cartograph ref. no 79332/A. A photo SA/PKC/PRO/2/4/4/4/35/1 dated 1966 shows...
Design brief, design, mock up, job form and actual packaging of Sainsbury's Biological Washing Powder (or 'Sainsbury's Washing Powder Biological' as...