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Barker card (shelf edge label), with 'Sainsbury's. Everyone's favourite ingredient' slogan, 'As seen on TV' flash, and an image of a dessert.
Image by John Mills Photography
Store and car park visible in background
Includes matzos and other kosher[?] foods
First proof of newspaper advertisement 149537A by OB&M Ltd to be published in Stratford Express Series on 12 Oct 1973.
Includes roll pallets. Similar to image included in 'JS Journal' May 1994, p.10.