Sainsbury's Rich Cholla packaging design material
[1970s]Mock-up and tracing of label.
SA/PKC/PRO/1/1/1/1
![SA_PKC_PRO_1_1_1_1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_1hr.jpg)
Sainsbury's Croissants packaging black and white artwork
[1970s]SA/PKC/PRO/1/1/1/2
![SA_PKC_PRO_1_1_1_2hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_2hr.jpg)
Sainsbury's Soft Round Rolls and Sainsbury's Rich Soft Rolls packaging design material
[1970s-1980s]Two mock-ups of labels and black and white artwork.
SA/PKC/PRO/1/1/1/3
![SA_PKC_PRO_1_1_1_3.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_3.1hr.jpg)
Sainsbury's 6 Muffins packaging mock-up
[1980s]Includes serving suggestions on the reverse.
SA/PKC/PRO/1/1/1/4
![SA_PKC_PRO_1_1_1_4.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_4.1hr.jpg)
Sainsbury's Muffins packaging design material
[c. 1970]Mock-up for layout and black and white artwork.
SA/PKC/PRO/1/1/1/5
![SA_PKC_PRO_1_1_1_5.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_5.1hr.jpg)
Sainsbury's Rye Crispbread packaging design material
[c. 1976]Design concept and mock-up.
SA/PKC/PRO/1/1/1/6
![SA_PKC_PRO_1_1_1_6.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_6.1hr.jpg)
Sainsbury's Soft Brown Rolls and Sainsbury's Soft Round Rolls packaging mock-ups
[1960s]SA/PKC/PRO/1/1/1/7
![SA_PKC_PRO_1_1_1_7.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_7.1hr.jpg)
Sainsbury's Home Bake Part Baked Rolls packaging mock-up
[c. 1970]SA/PKC/PRO/1/1/1/8
![SA_PKC_PRO_1_1_1_8hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_8hr.jpg)
Sainsbury's Soft Brunch Rolls packaging design material
[1970s-1980s]Mock-up and out-turn sample[?] of a label.
SA/PKC/PRO/1/1/1/9
![SA_PKC_PRO_1_1_1_9.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_9.1hr.jpg)
Sainsbury's Rich Soft Rolls packaging design material
[1970s]Mock-up and out-turn sample[?] of a label.
SA/PKC/PRO/1/1/1/10
![SA_PKC_PRO_1_1_1_10.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_10.1hr.jpg)
Sainsbury's French Bread packaging design material
[1970s-1980s]Design concepts and out-turn sample[?] of a label.
SA/PKC/PRO/1/1/1/11
![SA_PKC_PRO_1_1_1_11.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_11.1hr.jpg)
Sainsbury's Rich Soft Rolls packaging design material
[c. 1978]Mock-up and out-turn samples[?] of a label.
SA/PKC/PRO/1/1/1/12
![SA_PKC_PRO_1_1_1_12.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_12.1hr.jpg)
Sainsbury's Light Texture Brown Loaf packaging mock-up
[1970s]SA/PKC/PRO/1/1/1/13
![SA_PKC_PRO_1_1_1_13.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_13.1hr.jpg)
Sainsbury's Long Sliced Loaf packaging design material
[1960s]Mock-up and black and white artwork.
SA/PKC/PRO/1/1/1/14
![SA_PKC_PRO_1_1_1_14.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_14.1hr.jpg)
Sainsbury's Thin White Sliced Bread packaging design material
[1960s]Mock-ups and out-turn samples[?].
SA/PKC/PRO/1/1/1/15
![SA_PKC_PRO_1_1_1_15.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_15.1hr.jpg)
Sainsbury's White Loaf Medium Sliced Bread packaging design material
[1960s-1970s]Design concepts and unidentified item, possibly a shelf-edge label.
SA/PKC/PRO/1/1/1/16
![SA_PKC_PRO_1_1_1_16.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_16.1hr.jpg)
Sainsbury's Sandwich Loaf packaging out-turn samples[?]
[c. 1968]SA/PKC/PRO/1/1/1/17
![SA_PKC_PRO_1_1_1_17.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_17.1hr.jpg)
Sainsbury's Crusty Brown Loaf and Sainsbury's Seeded Knot Rolls packaging design material
[1970s]Mock-up, illustration and out-turn sample[?] of a label.
SA/PKC/PRO/1/1/1/18
![SA_PKC_PRO_1_1_1_18.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_18.1hr.jpg)
Sainsbury's Wednesday Fresh White Sliced Loaf packaging design material
[1960s]Design concepts and out-turn sample[?].
SA/PKC/PRO/1/1/1/19
![SA_PKC_PRO_1_1_1_19.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_19.1hr.jpg)
Sainsbury's VitBe packaging mock-up
[1970s-1980s]Mock-up for packaging for a type of bread.
SA/PKC/PRO/1/1/1/20
![SA_PKC_PRO_1_1_1_20hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_20hr.jpg)
Sainsbury's Medium Sliced White Bread packaging mock-ups
[1970s]SA/PKC/PRO/1/1/1/21
![SA_PKC_PRO_1_1_1_21.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_21.1hr.jpg)
Sainsbury's Fruit Malt Loaf and Sainsbury's Wholemeal Honey & Fruit Malt Loaf packaging design material
[1978-1980s]Design briefs, mock-ups, illustrations, copies of artwork, out-turn samples[?] and Design Studio job forms. Designer: S.J. Drew. Typeface: Century Schoolbook.
SA/PKC/PRO/1/1/1/22
![SA_PKC_PRO_1_1_1_22.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_22.1hr.jpg)
Sainsbury's Chelsea Buns packaging design material
[1970s]Mock-ups and photocopy of artwork.
SA/PKC/PRO/1/1/1/23
![SA_PKC_PRO_1_1_1_23.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_23.1hr.jpg)
Sainsbury's Long Vienna Rolls packaging mock-up
14 Jan 1975SA/PKC/PRO/1/1/1/24
![SA_PKC_PRO_1_1_1_24hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_24hr.jpg)
Sainsbury's VitBe Sliced Wheatgerm Bread packaging mock-up
[1970s-1980s]SA/PKC/PRO/1/1/1/25
![SA_PKC_PRO_1_1_1_25hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_25hr.jpg)
Hovis Roundy packaging mock-up
[1970s]Mock-up of bag for bread "Specially baked for Sainsbury's".
SA/PKC/PRO/1/1/1/26
![SA_PKC_PRO_1_1_1_26.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_26.1hr.jpg)
Hovis packaging mock-ups
[1970s-1980s]Mock-ups of bags for bread "specially baked for Sainsbury's" and "baked from Hovis flour". One is for sliced and one for unsliced bread.
SA/PKC/PRO/1/1/1/27
![SA_PKC_PRO_1_1_1_27.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_27.1hr.jpg)
Sainsbury's Toast Loaf packaging design material
[1960s]Mock-up and black and white artwork.
SA/PKC/PRO/1/1/1/28
![SA_PKC_PRO_1_1_1_28.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_28.1hr.jpg)
Sainsbury's Crumpets packaging design material
[1960s]Mock-ups and black and white artwork.
SA/PKC/PRO/1/1/1/29
![SA_PKC_PRO_1_1_1_29.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_29.1hr.jpg)
Sainsbury's Round Fruit Loaf packaging mock-up
[1970s]SA/PKC/PRO/1/1/1/30
![SA_PKC_PRO_1_1_1_30hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_30hr.jpg)
Sainsbury's Fruit Pancakes packaging mock-ups
[1960s]SA/PKC/PRO/1/1/1/31
![SA_PKC_PRO_1_1_1_31.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_31.1hr.jpg)
Sainsbury's Currant Loaf packaging black and white artwork
[1960s]SA/PKC/PRO/1/1/1/32
![SA_PKC_PRO_1_1_1_32hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_32hr.jpg)
Sainsbury's Scotch Pancakes packaging design material
[1960s]Mock-up using Marks & Spencer St Michael Scotch Pancakes packaging and black and white artwork.
SA/PKC/PRO/1/1/1/33
![SA_PKC_PRO_1_1_1_33.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_33.1hr.jpg)
Sainsbury's Crusty Dinner Rolls packaging mock-up
[1970s]SA/PKC/PRO/1/1/1/34
![SA_PKC_PRO_1_1_1_34hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_1_1_34hr.jpg)
Sainsbury's Butter Rich Shortbread Fingers packaging design material
1966-1978Design Studio job bag cover; memoranda; design briefs (titled "All Butter Shortbread Fingers"); photocopy of drawing by Forgrove Ltd., Leeds, of "P.E.C. registered wrapper layout for: Messrs. Wm....
SA/PKC/PRO/1/2/1/1
![SA_PKC_PRO_1_2_1_1.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_1.1hr.jpg)
Sainsbury's All Butter Shortbread (1lb Christmas Tin) design brief
Jul 1973SA/PKC/PRO/1/2/1/2
![SA_PKC_PRO_1_2_1_2.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_2.1hr.jpg)
Sainsbury's Butter Rich Shortbread Fingers packaging design material
[1960s]Black and white artwork and out-turn sample[?].
SA/PKC/PRO/1/2/1/3
![SA_PKC_PRO_1_2_1_3.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_3.1hr.jpg)
Sainsbury's Assorted Biscuits packaging black and white artwork
1966SA/PKC/PRO/1/2/1/4
![SA_PKC_PRO_1_2_1_4hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_4hr.jpg)
Sainsbury's Viennese Fancies packaging design material
[c. 1970]Mock-up and black and white artwork.
SA/PKC/PRO/1/2/1/5
![SA_PKC_PRO_1_2_1_5.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_5.1hr.jpg)
Sainsbury's All Butter Viennese Fancies packaging design material
[c. 1979]Design concept and black and white artwork.
SA/PKC/PRO/1/2/1/6
![SA_PKC_PRO_1_2_1_6.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_6.1hr.jpg)
Sainsbury's Biscuit Assortment packaging design material
[1970s]Black and white artwork, proof[?] and transparency.
SA/PKC/PRO/1/2/1/7
![SA_PKC_PRO_1_2_1_7.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_7.1hr.jpg)
Sainsbury's All Butter Shortbread packaging mock-up
[1970s]SA/PKC/PRO/1/2/1/8
![SA_PKC_PRO_1_2_1_8.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_8.1hr.jpg)
"Biscuits range (3)" packaging design material
[c. Jan 1985]Design Studio job form and design concepts for Sainsbury's All Butter Highland Shortbread Petticoat Tails, Sainsbury's All Butter Shortbread Fingers, Sainsbury's All Butter Wholemeal Shortbread...
SA/PKC/PRO/1/2/1/9
![SA_PKC_PRO_1_2_1_9.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_9.1hr.jpg)
Sainsbury's Starch Reduced Rye Crispbread, Sainsbury's Rye Crispbread and Sainsbury's Wheat Crispbread packaging design material
[1960s-1980]Design brief, job bag cover, amended older packaging, copy of older packaging, mock-up, black and white artwork and out-turn sample[?].
SA/PKC/PRO/1/2/1/10
![SA_PKC_PRO_1_2_1_10.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_10.1hr.jpg)
Sainsbury's Strawberry Flavour Wafers packaging design material
1972Mock-up, illustration and out-turn sample[?].
SA/PKC/PRO/1/2/1/11
![SA_PKC_PRO_1_2_1_11.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_11.1hr.jpg)
Sainsbury's Milk Chocolate Sandwich Biscuits packaging design material
[c. 1972]Mock-ups and out-turn sample[?].
SA/PKC/PRO/1/2/1/12
![SA_PKC_PRO_1_2_1_12.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_12.1hr.jpg)
Sainsbury's Onion Flavoured Snacks packaging design concept
[c. 1973]SA/PKC/PRO/1/2/1/13
![SA_PKC_PRO_1_2_1_13hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_13hr.jpg)
Sainsbury's Chocolate Wafers Coconut Flavoured packaging mock-ups
[c. 1967]SA/PKC/PRO/1/2/1/14
![SA_PKC_PRO_1_2_1_14.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_14.1hr.jpg)
Sainsbury's Chocolate Cream Biscuits packaging black and white artwork
[1960s]SA/PKC/PRO/1/2/1/15
![SA_PKC_PRO_1_2_1_15hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_15hr.jpg)
Sainsbury's Assorted Biscuits packaging design material
[1960s]Mock-up and out-turn samples[?].
SA/PKC/PRO/1/2/1/16
![SA_PKC_PRO_1_2_1_16.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_16.1hr.jpg)
Sainsbury's Fruit Shortcake Biscuits packaging mock-up
[c. 1975]SA/PKC/PRO/1/2/1/17
![SA_PKC_PRO_1_2_1_17hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_17hr.jpg)
Sainsbury's Majestic Wafer packaging black and white artwork
[1960s-1970s]SA/PKC/PRO/1/2/1/18
![SA_PKC_PRO_1_2_1_18hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_18hr.jpg)
Sainsbury's Favourite Assorted Biscuits packaging black and white artwork
[1960s]SA/PKC/PRO/1/2/1/19
![SA_PKC_PRO_1_2_1_19hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_19hr.jpg)
Sainsbury's Shortcake packaging design material
[c. 1983]Design concept and mock-ups.
SA/PKC/PRO/1/2/1/20
![SA_PKC_PRO_1_2_1_20.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_20.1hr.jpg)
Sainsbury's Oatmeal Crunch packaging mock-ups
[1970s-1980s]SA/PKC/PRO/1/2/1/21
![SA_PKC_PRO_1_2_1_21.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_21.1hr.jpg)
Sainsbury's Lemon Puffs packaging design material
[1960s]Mock-up and black and white artwork. Product also referred to as Lemon Puff Biscuits.
SA/PKC/PRO/1/2/1/22
![SA_PKC_PRO_1_2_1_22.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_22.1hr.jpg)
Sainsbury's Cheese Sandwich Biscuits packaging design material
[1960s-c. 1976]Design concepts, mock-ups and black and white artwork.
SA/PKC/PRO/1/2/1/23
![SA_PKC_PRO_1_2_1_23.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_23.1hr.jpg)
Sainsbury's Bitter Lemon Sandwich packaging mock-up
[1970s]SA/PKC/PRO/1/2/1/24
![SA_PKC_PRO_1_2_1_24.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_24.1hr.jpg)
Sainsbury's Morning Coffee Biscuits packaging design material
[1960s-1980s]Mock-ups and black and white artwork.
SA/PKC/PRO/1/2/1/25
![SA_PKC_PRO_1_2_1_25.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_25.1hr.jpg)
Sainsbury's Milk Chocolate Caramel Wafers packaging mock-up
[c. 1970]SA/PKC/PRO/1/2/1/26
![SA_PKC_PRO_1_2_1_26hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_26hr.jpg)
Sainsbury's Fairy Fancies with Raspberry Jam and Buttercream packaging design material
[c. 1971]Mock-up and black and white artwork.
SA/PKC/PRO/1/2/1/27
![SA_PKC_PRO_1_2_1_27.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_27.1hr.jpg)
Sainsbury's Fancy Whirls packaging mock-up
[c. 1971]SA/PKC/PRO/1/2/1/28
![SA_PKC_PRO_1_2_1_28hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_28hr.jpg)
Sainsbury's Finger Cream Biscuits packaging black and white artwork
13 Oct 1965SA/PKC/PRO/1/2/1/29
![SA_PKC_PRO_1_2_1_29hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_29hr.jpg)
Sainsbury's Fancy Crackers packaging black and white artwork
[1970s]SA/PKC/PRO/1/2/1/30
![SA_PKC_PRO_1_2_1_30hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_30hr.jpg)
Sainsbury's Thin Wheat Biscuits packaging design material
[1970s]Design concepts, mock-ups and black and white artwork.
SA/PKC/PRO/1/2/1/31
![SA_PKC_PRO_1_2_1_31.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_31.1hr.jpg)
Sainsbury's Tea Fingers packaging mock-up
[c. 1967]SA/PKC/PRO/1/2/1/32
![SA_PKC_PRO_1_2_1_32.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_32.1hr.jpg)
Sainsbury's Sponge Fingers packaging design material
[1960s-1970s]Mock-ups and out-turn sample[?].
SA/PKC/PRO/1/2/1/33
![SA_PKC_PRO_1_2_1_33.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_33.1hr.jpg)
Sainsbury's Plain Chocolate Dessert Biscuits packaging copy of artwork
[1970s]SA/PKC/PRO/1/2/1/34
![SA_PKC_PRO_1_2_1_34hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_34hr.jpg)
Sainsbury's Custard Creams packaging design material
[c. 1970-1980s]Black and white artwork and mock-up.
SA/PKC/PRO/1/2/1/35
![SA_PKC_PRO_1_2_1_35.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_35.1hr.jpg)
Sainsbury's Bourbon Biscuits packaging design material
[1960s-1970s]Black and white artwork and mock-ups.
SA/PKC/PRO/1/2/1/36
![SA_PKC_PRO_1_2_1_36.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_36.1hr.jpg)
Sainsbury's chocolate digestives packaging design material
[1960s-1970s]Drawings, older packaging, mock-ups, black and white artwork, transparencies and out-turn samples[?] for Sainsbury's Plain Chocolate Digestive Sweetmeal [also spelled "Sweet Meal"], Plain Chocolate...
SA/PKC/PRO/1/2/1/37
![SA_PKC_PRO_1_2_1_37.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_37.1hr.jpg)
Sainsbury's Chocolate Sponge Sandwich packaging design material
[Jan 1964]Letters from Jacob Beatus Ltd. [manufacturers of folding boxes] and Prices (Southern Confectioners) Ltd. and proof print. The product appears to be a cake, not a biscuit.
SA/PKC/PRO/1/2/1/38
![SA_PKC_PRO_1_2_1_38.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_38.1hr.jpg)
Sainsbury's 16 Coconut Wafers packaging mock-up
[c. 1970]SA/PKC/PRO/1/2/1/39
![SA_PKC_PRO_1_2_1_39.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_39.1hr.jpg)
Sainsbury's Marie Biscuits packaging design material
[1960s]Mock-ups and out-turn sample[?].
SA/PKC/PRO/1/2/1/40
![SA_PKC_PRO_1_2_1_40.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_40.1hr.jpg)
Sainsbury's Petit Beurre Biscuits packaging design material
[1960s-c. 1970]Black and white artwork. A sheet of Huntley & Palmers Petit Beurre packaging is also included.
SA/PKC/PRO/1/2/1/41
![SA_PKC_PRO_1_2_1_41.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_41.1hr.jpg)
Sainsbury's Milk Chocolate Orange Wafers packaging design material
[1970s]Mock-up and illustrations.
SA/PKC/PRO/1/2/1/42
![SA_PKC_PRO_1_2_1_42.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_42.1hr.jpg)
Sainsbury's Plain Chocolate Coffee Wafers packaging mock-up
[1960s]SA/PKC/PRO/1/2/1/43
![SA_PKC_PRO_1_2_1_43hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_43hr.jpg)
Sainsbury's All Butter Sultana Cookies packaging mock-up
[1970s]SA/PKC/PRO/1/2/1/44
![SA_PKC_PRO_1_2_1_44hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_44hr.jpg)
Sainsbury's Ginger Rings packaging design material
[1960s-1970s]Mock-up and transparency (apparently showing a different product, as Sainsbury's Ginger Rings were "chocolate covered").
SA/PKC/PRO/1/2/1/45
![SA_PKC_PRO_1_2_1_45.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_45.1hr.jpg)
Sainsbury's Chocolate Mint Crunch packaging black and white artwork
[c. 1968]SA/PKC/PRO/1/2/1/46
![SA_PKC_PRO_1_2_1_46hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_46hr.jpg)
Sainsbury's Mint Crunch and Sainsbury's Turkish Delight packaging design concepts
[1960s]SA/PKC/PRO/1/2/1/47
![SA_PKC_PRO_1_2_1_47.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_47.1hr.jpg)
Sainsbury's Cream Crackers packaging design material
[1960s-1970s]Black and white artwork and mock-up using older packaging.
SA/PKC/PRO/1/2/1/48
![SA_PKC_PRO_1_2_1_48.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_48.1hr.jpg)
Sainsbury's Coconut Cookies packaging design material
[1967-1973]"Hand proofs", folder with "TPL" logo containing letter from Symbol Biscuits Limited to Peter Dixon (Sainsbury's Design Studio), and out-turn samples[?].
SA/PKC/PRO/1/2/1/49
![SA_PKC_PRO_1_2_1_49.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_49.1hr.jpg)
Sainsbury's Coconut Crumble Creams packaging mock-up
[1970s]SA/PKC/PRO/1/2/1/50
![SA_PKC_PRO_1_2_1_50hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_50hr.jpg)
Sainsbury's Tangerine Creams packaging mock-up
[c. 1975]SA/PKC/PRO/1/2/1/51
![SA_PKC_PRO_1_2_1_51hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_51hr.jpg)
Sainsbury's Starch Reduced Wheat Crispbread packaging design concepts
[1970s]SA/PKC/PRO/1/2/1/52
![SA_PKC_PRO_1_2_1_52.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_52.1hr.jpg)
Sainsbury's 18 Lemon Flavoured Yogurt Wafers packaging mock-up
[1970s]SA/PKC/PRO/1/2/1/53
![SA_PKC_PRO_1_2_1_53.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_53.1hr.jpg)
Sainsbury's Plain Chocolate Caramel Wafers packaging mock-up
[c. 1970]SA/PKC/PRO/1/2/1/54
![SA_PKC_PRO_1_2_1_54.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_54.1hr.jpg)
Sainsbury's Caramel Wafers packaging black and white artwork
[1960s-1970s]SA/PKC/PRO/1/2/1/55
![SA_PKC_PRO_1_2_1_55hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_55hr.jpg)
Sainsbury's 16 Vanilla Filled Wafers packaging mock-up
[1960s]SA/PKC/PRO/1/2/1/56
![SA_PKC_PRO_1_2_1_56hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_56hr.jpg)
Sainsbury's Choc Filled Fingers packaging mock-up
[1960s]SA/PKC/PRO/1/2/1/57
![SA_PKC_PRO_1_2_1_57hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_57hr.jpg)
Sainsbury's Spiced Sugar Crisp Biscuits label mock-up
[1970s-1980s]SA/PKC/PRO/1/2/1/58
![SA_PKC_PRO_1_2_1_58hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_58hr.jpg)
Sainsbury's Hotel Biscuits packaging mock-up
[c. 1976]SA/PKC/PRO/1/2/1/59
![SA_PKC_PRO_1_2_1_59hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_59hr.jpg)
Sainsbury's Almond Crisp packaging design material
[c. 1970]Design concept and mock-up.
SA/PKC/PRO/1/2/1/60
![SA_PKC_PRO_1_2_1_60.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_60.1hr.jpg)
Sainsbury's Petits Fours packaging design material
[c. 1970]Black and white artwork and out-turn sample[?].
SA/PKC/PRO/1/2/1/61
![SA_PKC_PRO_1_2_1_61.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_61.1hr.jpg)
Sainsbury's Teatime Dainties packaging design material
[1960s-c. 1972]Proof[?] and mock-up.
SA/PKC/PRO/1/2/1/62
![SA_PKC_PRO_1_2_1_62.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_62.1hr.jpg)
Sainsbury's Chocolate Wheels packaging mock-ups
[1960s]SA/PKC/PRO/1/2/1/63
![SA_PKC_PRO_1_2_1_63.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_63.1hr.jpg)
Sainsbury's Snax packaging design material
[1960s]-1978Copy of artwork, Ogilvy & Mather Ltd. artwork for advertisement, and proof (stamped on back by Design Studio Progressing and Services Dept., signed as approved by K. Brackenborough and dated 30/6/78).
SA/PKC/PRO/1/2/1/64
![SA_PKC_PRO_1_2_1_64.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_64.1hr.jpg)
Sainsbury's Coffee Cup Fancies packaging black and white artwork
[1960s]SA/PKC/PRO/1/2/1/65
![SA_PKC_PRO_1_2_1_65.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_65.1hr.jpg)
Sainsbury's All Butter Honey Biscuits packaging black and white artwork
[1970s-1980s]SA/PKC/PRO/1/2/1/66
![SA_PKC_PRO_1_2_1_66.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_2_1_66.1hr.jpg)