70s Dinner Party
The archive is often complimented on our Own Label design aesthetic, so we thought it might be fun to take a look at some of the recipes of the same period to see if they were as ground breaking.
Anyone for desert whip?
This looks like it was cooked in the fires of hell
Why is it that colour?
Why is it that colour?!?
Chicken with lemon and grapes… and some kind of cream sauce?
It keeps looking at me!
Why is it still looking at me?
WHY IS IT THAT COLOUR?
We even have complete menus for that extra special occasion (you can try if you are brave enough)
Let us know if we've insipred you to get cooking!
Related content
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Promotional recipe leaflet featuring "ten interesting serving suggestions" for Sainsbury's Supreme Dessert Whips, and colour photograph. Recipes featured: Mint Chocolate Russe; Crunchy Toffee Flan; Butterscotch and Walnut Cheesecake; Raspberry Mallow Layer; Chocolate Swirl; Peach Meringue Nests; Jamaican Coffee Dessert; Ginger Dessert Roll; Banana and Hazelnut Ice-Cream; Strawberry Mousse.
"Sainsbury's Supreme Dessert Whips" leaflet
SA/MARK/ADV/3/2/1/10/2/2/1
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Proof of insert presumably included in 'Family Circle' Jan 1972 issue. Includes recipe for Casserole St. Clare. Reverse is titled "in store for you at Sainsbury's" and promotes Sainsbury's tea, coffee and bedtime drinks.
"Sainsbury's January Dish of the Month" proof of 'Family Circle' magazine insert
SA/CPUB/FC/2/41
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Proof of insert included in 'Family Circle' February 1971 issue. Includes recipes for: Fish Casserole; Winter Pudding and Vanilla Sauce; Cheese Board. Reverse is titled "A fair conversion at Sainsbury's" and features a letter from chairman John Davan Sainsbury to customers reassuring them about the changeover to decimal currency.
"Sainsbury's February Meal of the Month" proof of 'Family Circle' magazine insert
SA/CPUB/FC/2/30
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Twelve menu cards in a plastic pocket. Each menu card contains recipes for three courses for special occasions. The recipe cards are numbered 1 to 12. Includes recipes. The publication of the cards was announced in a press release dated 14 January 1976, which states they "were devised by Sainsbury's Home Economics Department to produce a first class meal for a four-person dinner party at reasonable cost". The cards were sold as a set in a plastic wallet for 30p at the checkouts of most Sainsbury's branches, or by post from Sainsbury's head office. Each pack contained the following cards: Front cover card "Sainsbury's Hostess Menus. Recipes for twelve delicious menus, each with three courses, for that extra special occasion". 1. Spanish Herrings, Mayfield Turkey, Iced Oranges 2. Prawn Provençal, Veal Véronique, Spiced Raspberry Tart 3. Plaice Bakes, Chicken Nova, Gooseberry Küchen 4. Spiced Oranges, Stuffed Tenderloin, Cream Crunch 5. Stuffed Tomatoes, Chicken Liver Savoury, Crème Caramel 6. Vichyssoise, Wood Pigeon Casserole, Banana Flambé 7. Stuffed Aubergines, Pork with Orange, Chocolate Mousse 8. French Onion Soup, Duck and Beer Casserole, Pavlova 9. Country Style Pâté, Plaice Iraq, Marrow and Ginger Flake 10. Stuffed Eggs, Lamb Creole, Melon Basket 11. Haddock Scallops, Poachers' Pride, Lemon Dainty 12. Avocado Continental, Paprika Goulash, Peasant Girl with Veil
Sainsbury's hostess menus for the special occasion
SA/PUB/1/35
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