Souper Duper

"starters" recipe card. The card also promotes Sainsbury's Be Good to Yourself range including cheese.

"Quick and easy" recipe card with "Sainsbury's, live well for less" branding. The card was part of Sainsbury's "Make your Roast go further" campaign, which demonstrated how customers could make use of leftovers from their Sunday roast dinners to reduce food waste. "01/01/14-11/02/14" is printed on the back of the card - this perhaps refers to the date range when the card was available in Sainsbury's stores.

Two copies stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 11/7/73. Two copies labelled on back "Proofs Sent:- 10.5.73"

Recipe card for: Curried Parsnip Soup; Parsnip Chips; Parsnip Tartlets.

"Veggie option" recipe card with "Sainsbury's, Live Well For Less" branding. "210911/151111" is printed on the card - this perhaps refers to the date range (21 September to 15 November 2011) when the card was available in Sainsbury's stores.

"starters" recipe card. The card also promotes Sainsbury's Extra Mature Stilton.

One copy stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 6/11/78

Recipe card with "Love Your Leftovers" symbol. A flash in the top left hand corner states "As seen on TV" which suggests the card relates to a Sainsbury's television commercial.

"Family choice" recipe card from the "Cook and keep" series for Coriander, Carrot and Sweet Potato Soup. The card includes an image of Sainsbury's Ground Coriander.

"Healthier choice" recipe card with "Sainsbury's, Live Well For Less" branding. "1/5/13-11/6/13" is printed on the bottom right corner on the back of the card - this perhaps refers to the date range when the card was available in Sainsbury's stores.

Image showing: Sainsbury's Tomato Soup; Sainsbury's Chicken Soup; Sainsbury's Soup Oxtail; Sainsbury's Soup Spring Vegetable; Sainsbury's Soup Minestrone; Sainsbury's Soup Chicken; Sainsbury's Soup Thick Vegetable; Sainsbury's Soup Onion; Sainsbury's Soup Thick Green Pea; Sainsbury's Soup Chicken and Leek.

Photograph by Brian Shuel (reference SN40)