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"Special Offer. ½-lb. Packet of our Famous 2/6 Tea FREE" (41 Magdalen Street, Norwich branch) flyer

Feb 1927

'Fresh Roll' and 'Crelos' mentioned in the flyer are two of Sainsbury's own-brand margarines. "1,000" is written in the corner - this probably refers to the number of copies which were printed.

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"Special Offer. ½-lb. Packet of our Famous 2/6 Tea FREE" (41 Magdalen Street, Norwich branch) flyer

"J. Sainsbury's for the Finest Quality Groceries" newspaper advertisement (East Anglian branches)

11 Jul 1930

Newspaper advertisement for Brentwood, Cambridge, Chelmsford, Colchester, Ipswich, Norwich and Romford branches. Published in the East Anglian Times.

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"J. Sainsbury's for the Finest Quality Groceries" newspaper advertisement (East Anglian branches)

'The Working Man's Friend' advert for the Magdalen Street branch, Norwich, c. 1920s-1930s

c. 1920s-1930s

'The Working Man's Friend' advert for the Magdalen Street branch, Norwich, c. 1920s-1930s. Includes prices but 'Butter', 'Bacon', 'Large Fresh Eggs', 'Full Cream Cheese', 'Grocery' (including 'English...

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SA/MARK/ADV/1/1/1/1/1/9/89 - 'The Working Man's Friend' advert for the Magdalen Street branch, Norwich, c. 1920s-1930s
'The Working Man's Friend' advert for the Magdalen Street branch, Norwich, c. 1920s-1930s

"Free Gift. A Beautiful Silver-Plated Jam Spoon will be Given Away…" (41 Magdalen Street, Norwich branch) flyer

Oct [1927]

A note states "41 Norwich 1,500" - this presumably refers to the number of copies which were printed.

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"Free Gift. A Beautiful Silver-Plated Jam Spoon will be Given Away…" (41 Magdalen Street, Norwich branch) flyer

"Free Gift. A Beautiful Silver-Plated Jam Spoon will be Given Away…" (41 Magdalen Street, Norwich branch) flyer

Oct 1926

A note states "1000 cards sent 6.10.26".

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"Free Gift. A Beautiful Silver-Plated Jam Spoon will be Given Away…" (41 Magdalen Street, Norwich branch) flyer

"Sainsbury's Save You Money! Delicious Mild Cured Bacon" (41 Magdalen Street, Norwich branch) flyer

[c. 1927]

A note states "1,000 sent to branch; 1,000 sent to 516 Goodmayes; 1,000 sent to 355 Lea Bridge; 1,000 sent to 222 Watford; 1,000 sent to Manor Park".

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"Sainsbury's Save You Money! Delicious Mild Cured Bacon" (41 Magdalen Street, Norwich branch) flyer

"Why You Should Shop at Sainsbury's" newspaper advertisement

4 Jul 1930

Newspaper advertisement for Brentwood, Cambridge, Chelmsford, Colchester, Ipswich, Norwich, and Romford branches. Published in the East Anglian Daily Times.

SA/MARK/ADV/1/1/1/1/1/6/11/3

SA/MARK/ADV/1/1/1/1/1/6/11/3 - "Why you should shop at Sainsbury's" advertisement in East Anglian Daily Times, 4 July 1930
"Why You Should Shop at Sainsbury's" newspaper advertisement

"J. Sainsbury for the Best Value in Christmas Fruits" newspaper advertisement

20 Nov. 1930

Newspaper advertisement for Christmas fruit at Romford, Brentwood, Chelmsford, Colchester, Ipswich, Norwich and Cambridge. Published in the East Anglian Daily Times.

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"J. Sainsbury for the Best Value in Christmas Fruits" newspaper advertisement

'J. Sainsbury For over 50 years the leading House for Quality' advert, c. 1920s-1930s

c. 1920s-1930s

'J. Sainsbury For over 50 years the leading House for Quality' advert, c. 1920s-1930s. Includes slogan 'Enormous Bargains are being offered in All Departments. Branches mentioned: Norwich (41,...

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SA/MARK/ADV/1/1/1/1/1/9/85 - 'J. Sainsbury For over 50 years the leading House for Quality' advert, c. 1920s-1930s
'J. Sainsbury For over 50 years the leading House for Quality' advert, c. 1920s-1930s

Image of staff outside 41 Magdalen Street, Norwich branch

Dec 1936

Staff are identified on the back of the image as, from left to right, "Mr Riches, Mr R.J. Woodhouse, Mr Hill, ? female grocery hand, Mr McGovern (manager), Miss Cook, Mr Gardner, ?". Includes displays...

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Image of staff outside 41 Magdalen Street, Norwich branch

"Provisions at J. Sainsbury's" newspaper advertisement (East Anglian branches)

18 Jul 1930

Newspaper advertisement for Brentwood, Cambridge, Chelmsford, Colchester, Ipswich, Norwich and Romford branches. Published in the East Anglian Times.

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"Provisions at J. Sainsbury's" newspaper advertisement (East Anglian branches)

"Christmas at J. Sainsbury's" newspaper advertisement

19 Dec 1930

Newspaper advertisement for Christmas ranges at Romford, Brentwood, Chelmsford, Colchester, Ipswich, Norwich and Cambridge. Published in the East Anglian Daily Times.

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"Christmas at J. Sainsbury's" newspaper advertisement

"Special Offer at Sainsbury's 41, Magdalen Street, Norwich" flyer

[c. Mar 1935]

Advertisement announcing that a box of three teaspoons will be offered to customers at the grocery counter purchasing goods to the value of 2 shillings and 6 pence.

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"Special Offer at Sainsbury's 41, Magdalen Street, Norwich" flyer

"This Week's Special Offer at Sainsbury's 41, Magdalen Street, Norwich" flyer

[c. Mar 1935]

Advertisement announcing that a packet of Broadacre Peas will be offered to customers at the grocery counter purchasing goods to the value of 2 shillings.

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"This Week's Special Offer at Sainsbury's 41, Magdalen Street, Norwich" flyer

Image of display of Christmas fruit and biscuits in 41 Magdalen Street, Norwich branch

Dec 1935

Includes mincemeat, Christmas crackers and signs reading "Xmas Fruit in Perfection" and "Make a Sainsbury Old Time Xmas Pudding This Year". Displays cover the floor and counters suggesting that this...

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Image of display of Christmas fruit and biscuits in 41 Magdalen Street, Norwich branch

"Special Offer. To all purchasers of Crelos (Half-pound or more) we will sell 2lbs. Granulated Sugar for 7d." (41 Magdalen Street, Norwich branch) flyer

Sep [1927]

A note states "41 Norwich 1,000" - this presumably refers to the number of copies which were printed. 'Crelos' was Sainsbury's own-brand of margarine.

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"Special Offer. To all purchasers of Crelos (Half-pound or more) we will sell 2lbs. Granulated Sugar for 7d." (41 Magdalen Street, Norwich branch) flyer

"Free Gift. A Beautiful Silver-Plated Jam Spoon will be Given Away…" (41 Magdalen Street, Norwich branch) flyer

Nov [1926]

A note states "8 gross spoons & 1000 cards sent to branch".

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"Free Gift. A Beautiful Silver-Plated Jam Spoon will be Given Away…" (41 Magdalen Street, Norwich branch) flyer

"Free!! One of Sainsbury's Delicious Chocolate Wafers…" (41 Magdalen Street, Norwich branch) flyer

Jan 1927

A note states "1000 cards sent to branch".

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"Free!! One of Sainsbury's Delicious Chocolate Wafers…" (41 Magdalen Street, Norwich branch) flyer

"Sainsbury's Service to the Household" newspaper advertisement

25 Jul 1930

Newspaper advertisement for branches at Romford, Brentwood, Chelmsford, Colchester, Ipswich, Norwich, and Cambridge. Published in the East Anglian Times.

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SA/MARK/ADV/1/1/1/1/1/6/11/27 - "Sainsbury's service to the household" advertisement from East Anglian Times 25 Jul 1930
"Sainsbury's Service to the Household" newspaper advertisement

"J. Sainsbury's Cooked Meat Department" newspaper advertisement

1 Aug 1930

Newspaper advertisement covering branches at Romford, Brentwood, Chelmsford, Colchester, Ipswich, Norwich, Cambridge. Published in the East Anglian Times.

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"J. Sainsbury's Cooked Meat Department" newspaper advertisement

"Why You Should Shop at Sainsbury's" newspaper advertisement

23 Oct 1930

Newspaper advertisement for Brentwood, Cambridge, Chelmsford, Colchester, Ipswich, Norwich and Romford branches. Published in the East Anglian Daily Times.

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"Why You Should Shop at Sainsbury's" newspaper advertisement

"J. Sainsbury for the Best Value in Christmas Fruits" newspaper advertisement

13 Nov 1930

Newspaper advertisement for Christmas fruit at Romford, Brentwood, Chelmsford, Colchester, Ipswich, Norwich and Cambridge branches including a Christmas pudding recipe. Published in the East Anglian...

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"J. Sainsbury for the Best Value in Christmas Fruits" newspaper advertisement

'Everyone knows there are no Provisions & Groceries quite so good as Sainsbury's' advert, [1925]

[1925]

'Everyone knows there are no Provisions & Groceries quite so good as Sainsbury's' advert, c. 1920s-1930s. Branches mentioned: Magdalen Street [Norwich]. Card with red print.

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SA/MARK/ADV/1/1/1/1/1/9/44 - 'Everyone knows there are no Provisions & Groceries quite so good as Sainsbury's' advert, [1925]
'Everyone knows there are no Provisions & Groceries quite so good as Sainsbury's' advert, [1925]

'To Save Money Shop at Sainsbury's' advert, c. 1920s-1930s

c. 1920s-1930s

'To Save Money Shop at Sainsbury's' advert, c. 1920s-1930s. Includes slogan 'The Best Value and the Best Quality in the District'. Branches mentioned: Norwich (41, Magdalen Street). Card with red...

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SA/MARK/ADV/1/1/1/1/1/9/49 - 'To Save Money Shop at Sainsbury's' advert, c. 1920s-1930s
'To Save Money Shop at Sainsbury's' advert, c. 1920s-1930s

"Free! A Delicious Piekin…" flyer for Norwich branch

[c. Mar 1935]

Advertisement announcing an offer of a free piekin to customers purchasing groceries and provisions to the value of 2 shillings and 6 pence.

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"Free! A Delicious Piekin…" flyer for Norwich branch

Photographs relating to Norwich: Magdalen Street branch

1935 - 1936

Contains individual and group photographs of staff both inside and outside branches, and displays of merchandise for: 41 Magdalen Street, Norwich (1935 & 1936).

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Photographs relating to Norwich: Magdalen Street branch

Image of staff outside 41 Magdalen Street, Norwich branch

Jul 1940

Includes manager Frederick Juby. Included in 'The Best Butter in the World' by Bridget Williams, p.113

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Image of staff outside 41 Magdalen Street, Norwich branch

"Special Offer at Sainsbury's. Free!!...Selsa Soup…" flyer for Norwich branch

[c. 1935]

Flyer promoting an offer of a free tin of Selsa [Sainsbury's own-brand] mock turtle, mulligatawny or oxtail soup for customers spending two shillings six pence at the grocery counter.

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"Special Offer at Sainsbury's. Free!!...Selsa Soup…" flyer for Norwich branch

"Sainsbury's" (bacon) (Magdalen Street, Norwich branch?) flyer

[c. 1926]

Showcard with poem promoting Sainsbury's bacon, suggesting customers should "come along to Mag'lene Street" for their bacon - presumably referring to Sainsbury's branch at Magdalen Street, Norwich.

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"Sainsbury's" (bacon) (Magdalen Street, Norwich branch?) flyer

"This Week's Special Offer at Sainsbury's" (rabbits, port, biscuits) (41 Magdalen Street, Norwich branch) flyer

Aug [1926]

A note states "Commenced 23rd August to 4th September".

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"This Week's Special Offer at Sainsbury's" (rabbits, port, biscuits) (41 Magdalen Street, Norwich branch) flyer

"Since 1869 J. Sainsbury…Rich Dairy Butter" newspaper advertisement

8 Aug 1930

Newspaper advertisement for 'Finest Quality Rich Dairy Butter' covering branches at Romford, Brentwood, Chelmsford, Colchester, Ipswich, Norwich, Cambridge. Published in the East Anglian Times.

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"Since 1869 J. Sainsbury…Rich Dairy Butter" newspaper advertisement

"Sainsbury's Ready-Cooked Meats" newspaper advertisement

15 Aug 1930

Advertisement covering branches at Romford, Brentwood, Chelmsford, Colchester, Ipswich, Norwich, Cambridge. Published in the East Anglian Daily Times.

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"Sainsbury's Ready-Cooked Meats" newspaper advertisement

"You Can Save Money on your Weekly Menu by Shopping at J. Sainsbury's" newspaper advertisement

31 Oct 1930

Newspaper advertisement for Brentwood, Cambridge, Chelmsford, Colchester, Ipswich, Norwich and Romford branches. Published in the East Anglian Daily Times.

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"You Can Save Money on your Weekly Menu by Shopping at J. Sainsbury's" newspaper advertisement

"J. Sainsbury's...Home and Empire Produce" newspaper advertisement

23 Jul 1931

Newspaper advertisement for Empire Butter in Norwich, Ipswich, Colchester, Chelmsford, Brentwood and Romford. Published in the East Anglian Daily Times

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"J. Sainsbury's...Home and Empire Produce" newspaper advertisement

"J. Sainsbury for the Best Value in Christmas Fruits" newspaper advertisement

6 Nov 1930

Newspaper advertisement for Christmas fruit at Romford, Brentwood, Chelmsford, Colchester, Ipswich, Norwich & Cambridge branches including a Christmas pudding recipe. Published in the East Anglian...

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"J. Sainsbury for the Best Value in Christmas Fruits" newspaper advertisement

"Save Money by dealing at Sainsbury's" flyer for Norwich branch

[c. 1933]

Advertisement announcing an offer of free crayons for children.

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"Save Money by dealing at Sainsbury's" flyer for Norwich branch