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"Sainsbury Supermarket for Letchworth press notice

3 May 1974

Press release announcing the opening of a new store.

SA/PR/2/1/9/12

"Sainsbury Supermarket for Letchworth press notice

Image of customers at 17 Central Approach, Letchworth branch on opening day

14 May 1974

SA/BRA/7/L/9/1/6

Image of customers at 17 Central Approach, Letchworth branch on opening day

Images of the exterior and interior at 17 Central Approach, Letchworth branch on opening day

14 May 1974

Image shows customers at the chilled foods aisle, trolley park and the Duke of Gloucester and Mike Dunkley (JS Group's architect) greeting customers

SA/BRA/7/L/9/1/2

SA_BRA_7_L_9_1_2hr.jpg
Images of the exterior and interior at 17 Central Approach, Letchworth branch on opening day

Image of fire damage to a freezer at 17 Central Approach, Letchworth branch

Oct 1979

Image used in December 1979 issue of JS Journal; fire occurred at the branch on 26th October 1979

SA/BRA/7/L/9/1/3

SA_BRA_7_L_9_1_3hr.jpg
Image of fire damage to a freezer at 17 Central Approach, Letchworth branch

Branch trading hours table (page 2 of Eastern area only), 6 Oct 1987

6 Oct 1987

Branch trading hours summary for some stores in the Eastern area. Includes; Bowthorpe, Bretton, Bury St Edmunds, Colchester, Coldhams Lane, Great Yarmouth, Haverhill, Ipswich, Kings Lynn, Magdalen...

SA/BRA/3/3/1/1/3/3

Branch trading hours table (page 2 of Eastern area only), 6 Oct 1987

Image of staff cleaning up after a fire at 17 Central Approach, Letchworth branch

Oct 1979

Image used in December 1979 issue of JS Journal; fire occurred at the branch on 26th October 1979

SA/BRA/7/L/9/1/4

SA_BRA_7_L_9_1_4hr.jpg
Image of staff cleaning up after a fire at 17 Central Approach, Letchworth branch

Image of visit of Duke of Gloucester to 17 Central Approach, Letchworth branch

[22 Jul 1975]

The Duke of Gloucester visited the branch after opening the shopping precinct it was located in. Image included in 'JS Journal' August 1975, p.3, with the caption "Our picture shows Mike Dunkley...

SA/BRA/7/L/9/1/7

SA_BRA_7_L_9_1_7hr.jpg
Image of visit of Duke of Gloucester to 17 Central Approach, Letchworth branch

Proofs of newspaper advertisements, 1972-74

1972-1974

Contains final proofs of advertisements for press release and newspaper cuttings. Themes include: the 'Sainsburyprobe' series with comments from customers, and strapline 'It's good food and good...

SA/MARK/ADV/1/1/1/1/2/13

Proofs of newspaper advertisements, 1972-74

Image of the exterior of 17 Central Approach, Letchworth branch on opening day

14 May 1974

Image used in May 1974 issue of JS Journal; shows lines of childrens' prams outside the branch

SA/BRA/7/L/9/1/1

SA_BRA_7_L_9_1_1hr.jpg
Image of the exterior of 17 Central Approach, Letchworth branch on opening day

Image of Paul Longson (Grocery Manager) and Paul Turner (Deputy Manager) at 17 Central Approach, Letchworth branch

Oct 1979

Image used in December 1979 issue of JS Journal; fire occurred at the branch on 26th October 1979

SA/BRA/7/L/9/1/5

SA_BRA_7_L_9_1_5hr.jpg
Image of Paul Longson (Grocery Manager) and Paul Turner (Deputy Manager) at 17 Central Approach, Letchworth branch

"Sainsbury's Comes to Town" (Letchworth) newspaper advertisement proof

26 Apr 1974

Advertisement for Letchworth store opening with slogan 'Try a new style of shopping at Sainsbury's, Letchworth'. Includes photos of a wine aisle, store interior [Bletchley branch], checkout operator,...

SA/MARK/ADV/1/1/1/1/2/13/52

SA_MARK_ADV_1_1_1_1_2_13_52hr.jpg
"Sainsbury's Comes to Town" (Letchworth) newspaper advertisement proof