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Fittings expenses (No 2), 1888-1900

1888-1900

Indexed account book detailing the costs of fitting out and refurbishing J. Sainsbury branches and other properties. There is a detailed listing of payments for raw materials and services for each...

SA/BRA/2/1/3/3

Fittings expenses (No 2), 1888-1900

Image of 21 The Parade, High Street, Watford: window display of tea

3 Mar 1916

Photograph showing a window display of tea. The display includes a hand-made "Sains-berry" trade mark (described as "The Mark of Superiority") and placards "Sainsbury's Tea like Sainsbury's Butter...

SA/BRA/7/W/12/1/10

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Image of 21 The Parade, High Street, Watford: window display of tea

Image of 21 The Parade, High Street, Watford: exterior with Christmas display, customers and staff

[1930s]

Photograph showing Sainsbury's Watford (21 The Parade, High Street) branch with a display of poultry (including turkeys) hung up outside the shop for Christmas. There are three members of staff...

SA/BRA/7/W/12/1/21

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Image of 21 The Parade, High Street, Watford: exterior with Christmas display, customers and staff

Image of The Parade, High Street, Watford including Sainsbury's branch after closure

[1973]

Photograph of the Parade, High Street, Watford including the former Sainsbury's branch at number 19-21 in the foreground after it had closed. Signs in the window direct customers to the new branch at...

SA/BRA/7/W/12/1/26

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Image of The Parade, High Street, Watford including Sainsbury's branch after closure

Image of 21 The Parade, High Street, Watford: window display of tea

1 Dec 1915

Photograph showing a window display of tea. The display includes a hand-made "Sains-berry" trade mark (described as "The Mark of Superiority") and placards "Sainsbury's Tea like Sainsbury's Butter...

SA/BRA/7/W/12/1/9

SA_BRA_7_W_12_1_9hr.jpg
Image of 21 The Parade, High Street, Watford: window display of tea

"Grand Opening of the New Extension of Sainsbury's Watford Branch" newspaper advertisement

4 Dec 1909

Newspaper advert for the Grand opening of the new extension, Sainsbury's, 5 The Parade, High Street, Watford. Free offers of Plum Jam and Best Sugar with purchases of 'Overweight Margarine' and tea....

SA/MARK/ADV/1/1/1/1/1/6/1/81

SA/MARK/ADV/1/1/1/1/1/6/1/81 - Newspaper advert for opening of store extension, Watford, 1909
"Grand Opening of the New Extension of Sainsbury's Watford Branch" newspaper advertisement

"Bacon Cheaper" newspaper advertisement for Watford branch

6 May 1911

Newspaper advert from the West Herts and Watford Observer, May 6th 1911, offering cheaper bacon at the Watford High Street store. '1,500 Sides, about 56lbs each, Half or whole side, per lb 7d. Prime...

SA/MARK/ADV/1/1/1/1/1/6/1/87

SA/MARK/ADV/1/1/1/1/1/6/1/87 - Newspaper advert for Cheaper Bacon, 1911
"Bacon Cheaper" newspaper advertisement for Watford branch

Letter to customer promoting a display of fowls and ducks at Watford branch

22 Oct 1919

'J. Sainsbury's Provision Stores, 5 The Parade, High Street, Watford. 22nd October 1919'. Letter offers 'an unusually fine display of the choicest quality Fowls and Ducks on 24th and 25th Oct 1919....

SA/MARK/ADV/1/1/1/1/1/6/2/185

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Letter to customer promoting a display of fowls and ducks at Watford branch

Image of 21 The Parade, High Street, Watford: interior

[c. 1900]

Photograph showing the interior of 5 (later renumbered 21) The Parade, Watford branch, with staff.

SA/BRA/7/W/12/1/1

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Image of 21 The Parade, High Street, Watford: interior

Image of horse and Sainsbury's trap with drivers at the Watford Horse Show

1919

Photograph showing Sainsbury's taking part in a parade for the Watford Horse Show in 1919. There are two drivers with a "J. Sainsbury" trap (small carriage) numbered 194 presumably from the local...

SA/BRA/7/W/12/1/17

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Image of horse and Sainsbury's trap with drivers at the Watford Horse Show

Image of 21 The Parade, High Street, Watford: exterior with prize-winning window display

Oct 1928

Photograph showing Sainsbury's Watford (19-21 The Parade, High Street) branch during Watford Shopping Week in October 1928. The caption explains that the branch won first prize in the provisions and...

SA/BRA/7/W/12/1/19

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Image of 21 The Parade, High Street, Watford: exterior with prize-winning window display

Image of employee promoting Crelos Margarine at the Watford skating carnival

1911

Photograph showing an employee, presumably from the Sainsbury's branch at 21 The Parade (originally numbered 5 The Parade), High Street, Watford promoting Crelos Margarine (Sainsbury's own-brand). She...

SA/BRA/7/W/12/1/4

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Image of employee promoting Crelos Margarine at the Watford skating carnival

Letter regarding success of Sainsbury's representatives in the 1911 Watford Skating Carnival

27 Mar 1912

Letter from John Benjamin Sainsbury to Mr. Tupman, manager of Watford, congratulating Mr. Tupman on his enterprise in entering three representatives in the Trademen's Skating Carnival 1911, asking him...

SA/EMP/SOC/1/7

Letter regarding success of Sainsbury's representatives in the 1911 Watford Skating Carnival

"Substantial Reduction in the Price of Bacon." newspaper advertisement for Watford branch

24 Mar 1911

Newspaper advert , Substantial Reduction in the price of Bacon, everyone should visit J. Sainsbury's the ideal stores. 'Special Line , mild cured Breakfast Bacon'. 'Whole or Half side', 'Prime Back',...

SA/MARK/ADV/1/1/1/1/1/6/1/79

SA/MARK/ADV/1/1/1/1/1/6/1/79 - Newspaper advert for Breakfast bacon, 1911
"Substantial Reduction in the Price of Bacon." newspaper advertisement for Watford branch

"J. Sainsbury's, High Street, Watford. Bargain Lines." newspaper advertisement for butter, hams and tea

18 Dec 1909

Newspaper advert from The West Herts and Watford Observer for Saturday December 18, 1909. 'J.Sainsbury's, High Street, Watford'. 'Bargain Lines', 'Rich Dairy Butter, exceptional quality', 'Mild Cured...

SA/MARK/ADV/1/1/1/1/1/6/1/80

SA/MARK/ADV/1/1/1/1/1/6/1/80 - Newspaper advert for Butter, Hams and tea, 1909
"J. Sainsbury's, High Street, Watford. Bargain Lines." newspaper advertisement for butter, hams and tea

"J. Sainsbury's Special Christmas Gift" newspaper advertisement for Watford branch

28 Nov 1914

Newspaper advert from a Watford paper, Saturday, 28th November, 1914. 'J.Sainsbury's Special Christmas Gift. A highly finished coloured war plate, artistically designed and suitable for framing,...

SA/MARK/ADV/1/1/1/1/1/6/2/89

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"J. Sainsbury's Special Christmas Gift" newspaper advertisement for Watford branch

"Get Sainsbury Quality in Christmas Fayre" advertisement

17 Dec 1917

Large newspaper advert with picture of a waitress. Lists of products on offer with weights and prices under the headings - Cooked Meats (includes Smoked Sausages, Brisket Fowls, Tongue and Pies),...

SA/MARK/ADV/1/1/1/1/1/6/3/43

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"Get Sainsbury Quality in Christmas Fayre" advertisement

Image of 21 The Parade, High Street, Watford: exterior with staff

Oct 1928

Photograph showing Sainsbury's Watford (19-21 The Parade, High Street) branch with the staff standing outside the branch during Watford Shopping Week in October 1928. The names of some of the staff...

SA/BRA/7/W/12/1/18

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Image of 21 The Parade, High Street, Watford: exterior with staff

Image of 21 The Parade, High Street, Watford: exterior with Christmas poultry display and staff

1906

Photograph showing Sainsbury's branch at 5 (later renumbered 21) The Parade, Watford with a display of poultry hung up outside the shop for Christmas. Five members of staff can also be seen posed...

SA/BRA/7/W/12/1/2

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Image of 21 The Parade, High Street, Watford: exterior with Christmas poultry display and staff

Image of 19-21 The Parade, High Street, Watford

28 Apr 1954

Photograph of 19-21 The Parade, Watford branch following the installation of a new shop front. The original shop at number 21 is on the left, number 19 on the right was a later extension to the...

SA/BRA/7/W/12/1/25

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Image of 19-21 The Parade, High Street, Watford

Image of delivery cyclist on tricycle

[1898-1930s]

Photograph labelled "H. Weston" and "Watford" - showing a delivery cyclist (presumably H. Weston is the name of the cyclist). The labelling suggests he was from Watford branch (probably the branch at...

SA/BRA/7/W/12/1/27

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Image of delivery cyclist on tricycle

Image of 21 The Parade, High Street, Watford: display promoting sausages in the shop

1911

Photograph showing a display to promote sausages at 21 The Parade (originally numbered 5 The Parade), High Street, Watford branch featuring a spectacular archway made of sausage packs. There are...

SA/BRA/7/W/12/1/6

SA_BRA_7_W_12_1_6hr.jpg
Image of 21 The Parade, High Street, Watford: display promoting sausages in the shop

Image of 21 The Parade, High Street, Watford: exterior with Christmas window display

1912

Photograph showing Sainsbury's Watford branch with a display of various products in the window for Christmas. In the window can be seen various meats (including hams and bacon) and various cheeses...

SA/BRA/7/W/12/1/7

SA_BRA_7_W_12_1_7hr.jpg
Image of 21 The Parade, High Street, Watford: exterior with Christmas window display

Image of 21 The Parade, High Street, Watford: Mr Mann with customers from Edgware

Dec 1913

Photograph with caption "Mr. Mann. Customers from Edgware. Xmas 1913" showing an employee helping two customers outside the shop. The caption perhaps intends to draw attention to the relatively long...

SA/BRA/7/W/12/1/8

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Image of 21 The Parade, High Street, Watford: Mr Mann with customers from Edgware

"Great Sale of Bacon at J. Sainsbury's" newspaper advertisement for Watford branch

1 Apr 1911

Great sale of Bacon, newspaper advert from The West Herts and Watford Observer, 1st April 1911. J.Sainsbury's, 5, The Parade, High Street, Watford. 'Superior Quality Breakfast Bacon. Prices included.

SA/MARK/ADV/1/1/1/1/1/6/1/76

SA/MARK/ADV/1/1/1/1/1/6/1/76 - Newspaper advert for Breakfast Bacon, 1911
"Great Sale of Bacon at J. Sainsbury's" newspaper advertisement for Watford branch

"J. Sainsbury's, High Street, Watford." newspaper advertisement for special offers on butter, cheese and hams

13 May 1911

Newspaper advert from the West Herts and Watford Observer, May 13th, 1911. 'Residents are invited to inspect the ideal conditions under which the goods are displayed and handled. For over 40 years...

SA/MARK/ADV/1/1/1/1/1/6/1/94

SA/MARK/ADV/1/1/1/1/1/6/1/94 - Newspaper advert for 'this weeks specials of Butter, cheese and ham', 1911
"J. Sainsbury's, High Street, Watford." newspaper advertisement for special offers on butter, cheese and hams

"Great Sale of Bacon" newspaper advertisement for Watford branch

1 Apr 1911

Newspaper advert from the West Herts and Watford Observer, 1st April, 1911. 'Great sale of Bacon at J. Sainsbury's Provision Stores, 5 The Parade, High Street, Watford. Superior quality breakfast...

SA/MARK/ADV/1/1/1/1/1/6/1/99

SA/MARK/ADV/1/1/1/1/1/6/1/99 - Newspaper advert 'great sale of bacon, gammon, hams', 1911
"Great Sale of Bacon" newspaper advertisement for Watford branch

Loose pages from an account book

Aug-Sep 1906

Includes wages, cash taken, housekeeping and sundries expenses. According to catalogue information is from Watford branch.

SA/BR/22/W/13/4

Loose pages from an account book

Image of 21 The Parade, High Street, Watford: window display of tea

1 Dec 1915

Photograph showing a window display of tea. The display includes a hand-made "Sains-berry" trade mark (described as "The Mark of Superiority"). There are three different teas promoted: "J.S. Quality...

SA/BRA/7/W/12/1/11

SA_BRA_7_W_12_1_11hr.jpg
Image of 21 The Parade, High Street, Watford: window display of tea

Image of 21 The Parade, High Street, Watford: Crelos Margarine window display

1 Dec 1915

Photograph showing a window display promoting Sainsbury's own-brand margarine "Crelos". An address is stamped on the back "5 The Parade, Watford" - possibly this is the address of the photographer or...

SA/BRA/7/W/12/1/13

SA_BRA_7_W_12_1_13hr.jpg
Image of 21 The Parade, High Street, Watford: Crelos Margarine window display

Image of employees promoting Sainsbury's during Watford Shopping Week

Oct 1928

Photograph showing three of Sainsbury's employees promoting Sainsbury's during Watford Shopping Week in October 1928. The employees seem to be also shown on SA/BRA/7/W/12/2/18 so are presumably from...

SA/BRA/7/W/12/1/20

SA_BRA_7_W_12_1_20hr.jpg
Image of employees promoting Sainsbury's during Watford Shopping Week

Image of 21 The Parade, High Street, Watford: exterior with Silver Jubilee display

1935

Photograph showing Sainsbury's Watford (21 The Parade, High Street) branch decorated for the Silver Jubilee of the reign of King George V. There is a banner with an image of the King and Queen.

SA/BRA/7/W/12/1/22

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Image of 21 The Parade, High Street, Watford: exterior with Silver Jubilee display

Image of employee at Watford (possibly 19-21 The Parade?) branch

[1961-1966]

Photograph of May Brown who worked at Watford (it is not specified whether it was the branch at 19-21 The Parade or 222 St Albans Road) from 1961 (or 1951?) to 1966.

SA/BRA/7/W/12/1/23

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Image of employee at Watford (possibly 19-21 The Parade?) branch

"Freshly Shot Grouse" printed circular letter for Watford branch

Aug 1934

SA/MARK/ADV/1/1/1/1/1/13/82

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"Freshly Shot Grouse" printed circular letter for Watford branch

"J. Sainsbury's, High Street, Watford. Bargain Lines." butter, hams and tea Christmas newspaper advert

18 Dec 1909

Printed newspapaer advert from The West Herts and Watford Observer for J. Sainsbury's High Street Watford, advertising Bargain Lines, Rich Dairy Butter price per pound, Mild Cured Hams for Christmas...

SA/MARK/ADV/1/1/1/1/1/6/1/17

SA/MARK/ADV/1/1/1/1/1/6/1/17 - Butter, Hams and Tea Christmas newspaper advert, 1909
"J. Sainsbury's, High Street, Watford. Bargain Lines." butter, hams and tea Christmas newspaper advert

"The Largest & Best Provision Stores in the County- J. Sainsbury's, High Street, Watford. Grand Easter Display." newspaper advert for fowls, lambs, hams and bacon

8 Apr 1911

Easter advert for J. Sainsbury's, High Street, Watford Grand Easter Display. '500 plump young Fowls', '100 superior quality grass-fed Lambs', '1000 choice mild-cured Hams', '1000 Picnic Hams',...

SA/MARK/ADV/1/1/1/1/1/6/1/75

SA/MARK/ADV/1/1/1/1/1/6/1/75 - Newspaper advert for Easter, fowls, Lambs, Hams and Bacon, 1911
"The Largest & Best Provision Stores in the County- J. Sainsbury's, High Street, Watford. Grand Easter Display." newspaper advert for fowls, lambs, hams and bacon

"J. Sainsbury's Peat Smoked Bacon" newspaper advertisement for Watford branch

5 Dec 1914

Newspaper advert from The Watford Observer, Saturday, 5th December, 1914. 'J. Sainsbury's Peat Smoke Bacon. Has no equal for Quality and Flavour, and commands the Largest Sale in the Kingdom....

SA/MARK/ADV/1/1/1/1/1/6/2/102

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"J. Sainsbury's Peat Smoked Bacon" newspaper advertisement for Watford branch

Branch correspondence, 1905-38

1905-1938

Correspondence from Mr J. B. Sainsbury and George Sainsbury to individual branches regarding bonuses for branch management and Christmas, stock ordering, tea, biscuits, special offers and staff. ...

SA/BRA/3/1/3/1

Branch correspondence, 1905-38

Image of 21 The Parade, High Street, Watford: Crelos Margarine window display

11 Oct 1915

Photograph showing a window display promoting Sainsbury's own-brand margarine "Crelos". An address is stamped on the back "5 The Parade, Watford" - possibly this is the address of the photographer or...

SA/BRA/7/W/12/1/12

SA_BRA_7_W_12_1_12hr.jpg
Image of 21 The Parade, High Street, Watford: Crelos Margarine window display

Image of 21 The Parade, High Street, Watford: horse and trap outside the branch

[c. 1915]

Photograph labelled "C. Harris", presumably the name of the delivery driver depicted with his horse and trap outside Watford branch. In the background there can also be seen a man on the left who...

SA/BRA/7/W/12/1/14

SA_BRA_7_W_12_1_14hr.jpg
Image of 21 The Parade, High Street, Watford: horse and trap outside the branch