Chelmsford (28 High Chelmer)

Contains final proofs of advertisements and notices for press release relating to supermarkets at Bedminster, Aylesbury, Croydon, Brighton, Gloucester, Hemel Hempstead, Beeston, King's Lynn, Ipswich,...

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John Walton store is seen to the left of Sainsbury's

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Also includes adjacent shops Peter Dominic and John Walton.

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Includes: memoranda concerning selected price recommendations for branches in close proximity to rival supermarkets, with particular reference to branches at Hoddesdon, Crosby, High Wycombe,...

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Newspaper articles and correspondence relating to dispute between Sainsbury's and Chelmsford Borough Council about the ban of supermarket trolleys from the multi-storey car park.

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Advertisement for new Chelmsford store. Published in Essex Chronicle.

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Image was used in April 1972 issue of 'JS Journal'

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Reporter: Simon Smith. Cameraman: Bruce Fleming. Includes the slogan 'It's good value at Sainsbury's' and the strapline: 'We ask Chelmsford shoppers'. Includes interviews with 7 customers along with...

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Advertisement for shopping to 8pm on Thursdays and Fridays from 21 March at Chelmsford store

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