"P1 Monthly Briefing" video

Sainsbury's "P1 Monthly Briefing" video for branch staff relating to sales targets.

Contents:
00:15: Introduction by chief executive Justin King explaining past and future sales targets and rewards for staff for achieving them (such as 20% staff discount at Easter). Staff are instructed to take an extra £1.17 from each customer.
02:49: Branch staff introduce examples of good service including "Always offer "try before you buy"", "Know your stuff... know our offers", "Encourage sampling", "Don't forget our 'Try Promise'" (refunding customers when they are not satisfied with a product), "Know your stuff... shout about offers", "Recommend something you've tried", "Share your knowledge, make great suggestions", "Know your stuff... Shout about great value" (advising customers when they have missed offers), "Remember £1.17... an extra item in the basket!" (promoting 'Sainsbury's Magazine' to customers at checkouts). Includes footage of staff and customers at unidentified branch(es).
04:48: Justin King introduces "Feed Your Family for a Fiver" campaign. Staff were to receive free ingredients from the "Spicy chilli" recipe card (see SA/MARK/ADV/3/4/7/3/1) so they could share knowledge with customers.
05:40: Message to branch staff from celebrity chef Jamie Oliver, filmed while he was making a "Feed Your Family for a Fiver" television commercial in Richmond, introducing the recipe cards and encouraging staff to try the "Spicy chilli" recipe and send in their own for a competition. Video ends with messages onscreen "Thanks for all your hard work" and "Together we can make the difference".

Duration: 7 minutes.