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Video introducing staff to new-look produce [fresh fruit and vegetables] department and demonstrating what is expected of them when setting up shelving and displaying items. Filmed at 566 London Road, North Cheam branch, with clips of interior, staff and customers. Includes health and safety aspects of produce department.

Contents:
00:05: Introduction to "five key elements" to success and reference to Sainsbury's being awarded Fresh Produce Retailer of the Year in 2001 Retail Industry Awards.
00:38: "First Impressions Count". Clips of interviews with customers outside branch and customers meeting in car park and entering the branch.
03:30: "Market Style Tables". Includes clips of interviews with Bury St. Edmunds store manager Linda Alexander and Warlingham produce manager Steve Barnett.
06:47: "American Ends". Includes clip of interview with regional operations partner, Region 35 Tim Morris.
10:20: "Roll-In Produce Cabinets".
12:50: "Bananas & Potatoes".
15:05: "Signage & Bagholders".
18:00: "Matting".
20:35: "Seizing the Opportunity". Includes clips of interviews with: Highlands Village store manager Brian Thirkettle; regional business manager, Region 3 Steve Bass; Hanley store manager Patrick Wragg; Middlesbrough store manager Michael Watkiss; Springfield senior store manager Dave Tinker.