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Video titled onscreen "J Sainsbury plc: Justin King: Brief to Analysts". Seems to be related to Sainsbury's preliminary results 2003/4 announcement. Shows chief executive Justin King speaking about his initial impressions of Sainsbury's after meeting staff across the business, covering themes such as "inward focus" rather than "outward", and specific examples. There is a brief introduction to the new operating board and structure at 11:36. At 13:11 Justin King talks about the role of Sainsbury's in the UK market and how value and quality are defined. There is a screen behind him with a presentation summarising the speech but slides are not fully visible. The speech ends abruptly at 17:08. There is two minutes of a black screen, and then at 19:08 there is footage of questions from audience addressed to a panel comprising Justin King, chairman Peter Davis, and finance director Roger Matthews. This footage also starts and stops abruptly.

Highlights of the speech were made into a "Sainsbury's Business Television" programme for Sainsbury's staff (see SA/SC/4/4/10/5).

Duration (including gaps): 23 minutes 30 seconds.