Includes a newspaper supplement from the Evening Star, 28 December 1994 entitled, 'The story of a supermarket SAINSBURY'S 125 GLORIOUS YEARS'. Also includes 5 recipe cards for 'Celebration Lemon Roulade' featuring the Sainsbury's 125th anniversary logo and several anniversary themed leaflets.
Contains a guide to achieving positive press coverage and a summary of a pack of display materials put together by the Sainsbury's Archives sent out to stores in the anniversary year. Also contains a press release outlining the Sainsbury's customer pledge made in the company's 125th year.
125th branding, advertising and marketing material
Sainsbury's 125th anniversary material
- Ref. No: SA/HIS/JS125/4/7
- Date: 1994-1995
- Level: File
- Extent: 1 bundle
- Access: Open
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