Consists of data collated on behalf of J Sainsbury plc to examine how Sainsbury's products compared with their competitors in terms of quality, range, pacaking, freshness, value, availability, hygiene and display.
Includes three spiral bound volumes of computer tabulations and one volume containing bar charts and graphs relating to the following departments: Produce; Grocery; Prepacked Meat, Poultry and Fish; Cooked Meats; Fresh Ready Meals; Frozen Food; Yogurts and Chilled Desserts; Prepacked Cheese; Delicatessen Counter; Bakery; Wine; Detergents and Household Cleaning and Toiletries.
Product Comparative Rating Monitor data
Product Comparative Rating Monitor market research - Sainsbury's and their competitors
- Ref. No: SA/MARK/1/1/1
- Date: May 1996-Jan 1997
- Level: File
- Extent: 1 box
- Access: Open
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